Narai-juku, located in Shiojiri, Nagano prefecture, is a post town where one can find the traditional atmosphere of the Edo period alive in modern times. Its 1km-long townscape of traditional wooden buildings has become a world-class heritage site of Japan like no other. We were involved in the branding of a high-end accommodation site with adjoining facilities such as a restaurant, sake brewery, bar, and other amenities in a renovated important cultural property in Narai-juku.
We collaborated with Dentsu in designing and editing the disaster prevention book "TOKYO BOUSAIi", which was distributed to all households in Tokyo exceeding 6.6 million people, issuing 8.03 million copies. Considering this book to be a universal design, we used warning colors of yellow and black stripes as the key colors, so they can be easily found when needed, using manga to simulate disasters that clearly illustrated various methods.
Evolution Thinking
Evolution Thinking is an approach to creative thought that mimics biological evolution. Must like evolution, it draws out creativity using mutations created through coincidental errors in thought and adaptive thought that uses the biological urge to search for me.
This is the rebranding for the traditional Japanese tea maker that was first to sell green tea in Japan, established in Tokyo in 1960. We based the redesign of the package, website, and other collateral on the logo and font originally used during the Edo era. For this project, we studied very deeply about Japanese tea and calligraphy.
On April 5, 2020, when a state of emergency could have been declared in Japan. We launched a collaborative editorial website, PANDAID, to help people survive the pandemic and encourage them to help.
we proposed the word "YOXO=Yokohama Cross Over" to represent Innovation City Yokohama's theme of taking on the world through mutual cooperation across various sectors and among people of all social status and as a brand that consolidates all of Yokohama city's initiatives towards innovation.
ston is a new concept device that gives you an experience close to deep breathing. It is equipped with a function that allows you to regulate your breathing through the rhythm of light. By skillfully adjusting the flow of air, it balances your mind in the same way as a deep breath. The device also contains no nicotine or other toxic ingredients, making it a healthy way to blow off steam.
Regene Office
We were struck by the possibility of repurposing these materials for our interior design and requested the demolition contractor to leave the waste there. If we could renovate the office in a sustainable way through the on-site upcycling of construction waste, we would be able to achieve the least environmentally harmful form of waste disposal
This face shield takes no more than 30 seconds to complete, simply by placing a printed template in a clear file and cutting along the lines with scissors. The template, which requires no particular equipment, is available for free online alongside a tutorial video, and has been shared on social media and other platforms. Everyone can make one easily, and hopefully individually contribute to make the shortage of medical protective equipment easier to address.
Akikawa Bokuen, based in Yamaguchi Prefecture, is one of the largest organic farms in Japan. Since Fusataro Akikawa established his ideal farm in Dalian, China, in 1927, they have continuously pursued their goal of producing safe and secure food. Today they provide a one-stop shop for production, processing, and delivery of chicken, eggs, milk, and vegetables. We were tasked to rebrand Akikawa Bokuen, to connect the company's consistent philosophy and initiatives with today’s customers. This branding also aimed at preserving their authentic pastoral image.
World Theatre Festival Shizuoka is an annual performing arts festival sponsored by Shizuoka's SPAC (Shizuoka Performing Arts Center). As a branding director for the "The Town in a Theatre" concept held by Shizuoka City, we were in charge of rebranding, on the occasion of their 20th anniversary. Up until now, it has been a rare opportunity for performers gathering from all over the world with the most advanced theatre, dance, film and music. However, it has yet to be fully exposed to the world.
The branding of the stationary that stands in the center of organizer notebooks, created in collaboration with Designphil, who has many fans from brands such as “midori” and “traveler’s note”.
DOCK OF BAYSTARS YOKOSUKA, newly established as a result of this project, functions as a place to support the growth of young players who are the future of this team, and has become a new sacred place for core fans. And we hope that, this facility will become an opportunity for Yokosuka citizens to recognize again that the BayStars are the baseball team of their city, and to be proud of their existence in the future.
Upon collaboration with Kohshin Trading Company in Sendai, Japan, NOSIGNER designed the disaster kit called “THE SECOND AID.” This disaster kit reflects the output of “OLIVE,” a wiki-style web product launched by NOSIGNER just 40 hours after the Great East Japan Earthquake, in order to share tips and knowledge useful in the event of a disaster.
"JO-CHU ~ Purified Spirit" was created by distilling sake at a low temperature. It is neither a sake nor a shochu. We have discovered a completely new method of distilling sake that does not compromise its unique taste and flavor, meanwhile keep the high quality of sake.
LIFECOIN STICER, which mimic the shape of the coins in the game, can also incorporate a motion sensor as a feature, and when you step on the sticker, a distinctive sound effect will sound. In various games, coins are both a symbol and motif for increasing life. This is what inspired us to create these stickers, and we hope that people will be aware of protecting their own lives and those of their loved ones. We created this design in a fun way to easily reach people of all ages.
The ultimate salmon roe "SUZUKO" from Kido River in Fukushima Prefecture has been developed together with the "Yoake Ichiba (Dawn Market)" which is working to revitalize Iwaki City.
MIZBERING is a project where the public and the private sector work together to open up new possibilities of utilizing the waterfront. The project has been continuously active since 2013 as a national community that strengthens the momentum of water-friendly usage, creating connections across boundaries.
NANA Lv. is an innovation center for industry and academia collaborations. It takes the form of a satellite campus for the Yokohama City University's Graduate School of Data Science and space for companies that want to collaborate with the University.
OLIVE is a wiki-style web project that was launched just 40 hours after the Tohoku Earthquake and Tsunami. With the objective of sharing do-it-yourself tips and tutorials to benefit refugees, the site immediately spread with ideas and knowledge from all over the world.
REN is a sustainable plant specialty store run by Nobuaki Kawahara, the fourth generation of "Tokyo Ikebana," an ikebana flower material merchant established over 100 years ago.
This booklet sought to provide accurate information about infectious diseases and their prevention methods while allowing readers to enjoy learning it. We also developed a game called "SHINDAN" (SHINDAN = "diagnosis") using the PDF data of the individual pages of "FUSEGU BOOK" and released it as open-source software.
The brand was also renamed "XS" to indicate "Extra Small." Also, to minimize the impact on the environment, some of the plastic packaging have been replaced with paper, and changes in the product design have been limited to only the logo and product colors.
We were in charge of branding the authentic coffee tool brand "CORES", used especially for specialty coffee. Based on the fact that the brand had developed by chance through the metal coffee filter "Gold Filter" that was developed together with Maruyama Coffee, we developed the same theme of maximizing the individuality of specialty coffee. We formulated a brand new concept called "coffee as it is", where we developed a logo and package design with a luxurious look, especially for people who are particular about their coffee.
Bach Collegium Japan
The Bach Collegium Japan is a baroque orchestra and choir founded in 1990 by Masaaki Suzuki, a world-renowned Bach performer, conductor, and highly regarded researcher both in Japan and abroad.
"CAR EMERGENCY BOX" is a car-accident-prevention-kit as a series of "THE SECOND AID," a disaster prevention kit upon collaboration with Kohshin Trading Company in Sendai, Japan. The kit reflects the developer's actual experience that he was stuck in a car due to a snow storm.
Daidogei World Cup in Shizuoka is a street performance and performing arts festival held every November. As the branding director of Shizuoka City's concept for "On Stage Shizuoka," we decided to work on branding Shizuoka's largest festival. Daidogei World Cup has been popular with its residents as an event to mobilize around 1.6 to 2 million spectators in less than a week. It can be said that this is one of the most unique street performance festivals in the world. However, its popularity overseas was never great.
We developed a brand new "SOCIAL HARMONY" in order to spread the culture of social distancing in a humorous way.
Sabae City in Fukui Prefecture is Japan's largest lacquer production center. Lacquerware was once a big part of the Japanese lifestyle. However, it has begun to fade with time and local production areas were impelled to severe conditions. Under such circumstances, the Urushi lacquer industry needed to find a new way to stay relevant in the future. 
By approaching this study as an attempt to underscore the "maternal character of the ocean". we have proposed the launch of "MOTHER OCEAN" as a project whose goal is to "rethink the ocean as our mother".
OPEN SOHKO DESIGN is an online database of renovation ideas and designs by professional designers and architects that anyone can copy or modify to renovate offices, furniture, etc.
Influenced by 'Cool Britannia', a media-related term and policy that had thrived in the British culture back in the 1990s, 'Cool Japan' was endorsed by American journalists back in 2002. The Ministry of Economy, Trade, and Industry established the 'Cool Japan' Promotional Office in 2010. Following this, the elevation of 'Cool Japan' strategy as a national policy, aimed to capture demands from overseas to create job opportunities for related industries.
By considering the galaxy as a part of the lifestyles, adults can gain more knowledge, and children can ideate and imagine more freely. It could be a chance for one to have a happier and more prosperous future. In a time where traveling beyond the Earth is possible, people become more familiar to the outer space and the galaxy. We wonder what kind of science communication was essential to spark people's interest and aspiration to journey to this remarkable place.
Yokohama DeNA Baystars
NOSIGNER designed the logo and whole branding for a life style brand "+B" run by Yokohama DeNA Baystars with the concept of "adding baseball to daily life." We designed baseball and sport inspired life-style goods as well as their shop, coffee counter, website etc.
Together with the creative team of disaster prevention book "Tokyo Bousai," and under supervision of chef Masahiro Kasahara of Tokyo's famous store "Sanpiryouron" (meaning "Pros and Cons") we created three meals, in pursuit of deliciousness. We developed stockpile foods and produced "Tokyo Bishoku" together with a concept book we edited. In the future, we speculate these kinds of magazine-like packaged designs can be delivered regularly like a rolling stockpile, almost like a magazine subscription.
Oyatsu TIMES
JR East Group (East Japan Railway Company) releases the "Oyatsu (Japanese for "snack") TIMES" series, the original products from the “NOMONO” project which aims for the rediscovery of communities in Japan. Eisuke Tachikawa has joined as a general producer of the product planning team, “NOMONO” direction unit.
kommt ans bauhaus!
We were placed in charge of overall design for the bauhaus 100 japan project that commemorated the 100th anniversary of the Bauhaus school through exhibits and events held throughout Japan.
Shizuoka city is a government designated city, with a population of approximately 700,000 people. It has the best weather in Japan, regarded highly as a city where people live most happily, making it Japan’s leading local city. Although the prefecture has the same size as Hamamatsu city, there was a side of Shizuoka’s uniqueness that had not been exposed as of yet.
We wanted to revive a deserted museum and create a new industry in the area. Uozu City, Toyama Prefecture. In a small city 2.5 hours from Tokyo, with a population of about 40,000, and an 18-minute walk from the station, the Uozu Buried Forest Museum is quietly built.
The so called Supermoon – the lunar occurrence on March 19th, 2011 in which the moon appeared 14% bigger and 30% brighter – shined down on the people of Japan, inspiring them to believe, and have hope for, rebuilding what they had lost just over a week ago. The Moon is a topographically-accurate LED light that was created based on data retrieved from the Japanese lunar orbiter spacecraft Kaguya.
A super sustainable furniture will be a furniture using ecological materials without exhausting any wastes through production process. KINOWA is a furniture brand using timber from forest thinning in Japan. KINOWA BEAM is an LED lighting apparatus, simply using a standard timber. BEAM is designed to be flexible for users to modify freely, which can be nailed anywhere other than the LED part. As it is modified at a minimum, BEAM is not only sustainable but also reasonable.
A triangular building, on a triangular site. The exterior wall is made of the outer layer of the tree that is usually thrown away. For the interior, we used the materials inside of these as squared blocks - an architecture perfect for the local ecosystem. This is a welfare facility that feels like “home”, to foster hostpitalized patients as a community - like one big family.
NOSIGNER designed the package of "Anything," the brand of traditional-Japanese-style aprons. The paper bag, originally used for rice, illustrated with the apron provides an actual image of how to wear it and its lineup.
Designed for the Japanese sparkling sake " MIKADO LEMON SPARKLING" which aims at creating a new market by offering a new way of tasting Japanese sake. It is decorated with a whole peeled organic lemon rind grown in Japan. It shows the real surface of its embossed skin by UV printing, expressing natural freshness. Having the design not only easy to understand intuitively, but also luxurious like a high-class champagne bottle, it will give an impact on the current shrinking market of Japanese sake and create new fields.
Ohkawa Printing’s rebranding consists of a wide range of collateral in addition to their website, including their logo which is a mixture of their former emblem and a sign of printing quality “trim marks,” a selection of typefaces that express the link between the spirit of Ohkawa Printing and the Blues, business cards that express the personalities of each employee, signage, and more.
Arborism is a table which has tree formed legs. The design of these unique legs has been configured by the fractal algorithm called “Tree Curve.” Therefore, the design is an exact reproduction of the branch structure of real trees.
RESEARCH CAMPUS / The University of Tokyo
At this campus, researchers of advanced technology gather from different fields and promote interdisciplinary integrations. Although advanced research is conducted every day, how much is actually recognized by the general public is hard to say. This is where we questioned what kind of science communication was required to easier convey the efforts, and for the public to understand and support the Advanced Research Institute and Production Research Center contributions to society.
In a modern society where different values ​​coexist, different types of relationships are transcending nationalities and genders. For instance, nowadays, marriage as a form of love does not only limited to male and female couples. It also applies to same-sex marriages and other diverse partnerships, including the LGBTQ community. We questioned with what methods could we choose and express our own will freely in any relationship.
We designed packages for {tabel}, a brand to introduce Japanese original herbs and wisdom of living. The package is illustrated with each distinctive color (pink, greenish yellow and blue) and picture of each herb like a plant specimen, which delivers you an image of smart/professional research on herbs.
Transformation / evolution thinking
Generating diversity through transformation.​​​​​​​ The observation of how organisms diverge from their original archetype is known as"morphology". For example, if a dog's neck is extended, its form would become closer to a giraffe; if its mouth is widened, it would be more like a hippopotamus. Closely-related species  share a similar basic form, and it is through minute changes in that form that biological diversity is generated.
Evolutionary Tree / evolution thinking
The principle of survival of the fittest operates in the design of man-made objects, too. Through technological advancements, changes in human preferences, and shifting temporal contexts, objects are involved in a constant cycle of selection and evolution. The premise of diversity in the development of objects is closely akin to the model of evolution of life. Human evolution is always completed by invention–the pursuit of what is faster and easier.
Anatomy / evolution thinking
Deconstruction as a pathway to interpret a convergence of reasons. All forms compromise groupings of reasons. This is the same for both natural forms and for human design. When seeking to shed light on those reasons, if we can deconstruct the form into minute elements, it becomes easier to comprehend the reasons behind the form. In biology, this is called anatomy. Anatomy has a long history: humans have been using the processes of  anatomical dissection to learn about the natural world since around 3500 BC.
Integration / evolution thinking
Blending and coexisting. Living creatures integrate and evolve. A leading example is the way in which single-call organisms incorporated another type of  organism, mitochondria, in the process of evolving into animal cells. Other examples include how sea slugs acquire a capacity for photo synthesis by ingesting chlorophyll from algae, and the mechanism by which children inherit dominant genes from their parents. Integration could be seen as one of the basic law of evolution.​​​​​​​
Texture / evolution thinking
Adapting to the environment by altering color and texture. In the course of adapting to their environment, living creatures have developed a huge variety of textures and colors.​​​​​​​ For butterflies, fish, birds, flowers, and all other kinds of living things, the ultimate choice of what texture to adopt in order to adjust to the environment is linked directly to survival.
Fluidity / evolution thinking
Humans' aesthetic sense apprehends the presence or absence of life contained in these flows unconsciously. In the world of music, too, features such as harmony and Bach's equal temperament show how humans find beauty in the fluctuation between regularity and irregularity.
Pattern / evolution thinking
Society is changing drastically. Changes to halt the collapse of biodiversity and actions to keep a sustainable society no longer have a temporal grace. We need more people to change society. We often say that things "evolve" by changing society.
Force / evolution thinking
Society is changing drastically. Changes to halt the collapse of biodiversity and actions to keep a sustainable society no longer have a temporal grace. We need more people to change society. We often say that things "evolve" by changing society. If we say that the changing society is evolving, will we be able to learn more about the process of this evolving society, from the evolution of living things?
Black on a molecular level. One of the blackest substances on Earth, “ZENBLACK.”​​​​​​​ With the spread of ZENBLACK, we wanted all designers to believe in the expansion of possibilities of the color black.​​​​​​​ Rather than looking at black as a colour, we can in other words look at it as an optical property, by looking into how we can make light be “nothing”. Utilizing Japan’s nano technology, we used carbon tubes where we were able to put into actualization a black paint much blacker than the normal.​​​​​​​
An installation you can experience the amorphous molecular structure of glass in a model one billion times its actual size. Around 5,000 pieces of thin, chemically strengthened glass developed using AGC's cutting-edge tech are used to create it.
In 2014, tension began began to run through Japan, China, South Korea and North Korea, still continuing to this day in 2019. Yokohama, was selected as an East Asian Cultural City back in 2014, where a special exhibition "FindAsia" was held as part of the Yokohama Triennale. We were selected as an invited artist for this exhibition, to show how we can experience a world without borders.
We designed Mozilla Japan’s new office ground floor, Mozilla Factory Space, based on the idea of Open Source. Mozilla Japan is part of the Mozilla Foundation, which has promoted the idea of open source and open source software.
Aio town, Yamaguchi City is not so well known, whose name is hard to read even by the people of Japan. In this town, although high-class prawn aquaculture continues, the local industry has declined, with a share taken by other late-growing localities and imported prawns from other countries.
Make the market of traditional industry for most sensible customers: infants. We support the social entrepreneur of traditional craft brand 'aeru' for infants 0 to 6 years old from establishment, and we are doing design direction of product and branding. To deliver traditional industries to children and get familiar with them from childhood is nothing other than creating future customers.
In Japan, plants have been used since ancient times for things such as treatment of diseases, prevention of diseases and also maintenance and improvement of health. They play a role in supporting a healthy lifestyle for the people today, in the form of herbal medicines. This is catching attention worldwide even from the viewpoint of beauty and aging care.
Sendai Tansu is a traditional craft from Miyagi Prefecture, combined of multiple technologies. Sendai Tansu combines wood materials such as Japanese zelkova and chestnut, creating the "sashi mono" (a technique combining two boards to make the furniture). It also uses a traditional way of "painting" lacquer called Kijiro, as well as utilizing a particular "hand-embossed metal fittings" of luxurious iron covered with decorations. In the late Edo period, the Sendai Tansu was initially made for Samurais to store their swords, where it eventually became popular as a durable and long-lasting trousseau. However, the industry failed due to the decline in demand, as housing and lifestyles evolved.
Taking advantage of the collective wealth of knowledge of the artisans of Izumi – the group who first created artificial pearls in Japan – we designed “Gravity pearls” for HK (pronounced haku). The magnets embedded within the artificial pearls allow it to transform from a necklace to an earring, to a ring, and to a broach.
A business desk born from a bidirectional drawer system that was developed in collaboration with artisans from Tokushima. The new system enables multiple drawer levels to be utilized at the same time but also decreases the amount of hard-to-reach areas.
LECO utilizes domestic lumber in an indoor plant showcase. There is a demand for indoor furniture designed to showcase vegetables and plants. We have designed a system using the domestic lumber and impeccable woodworking techniques of Tokushima.
In both nature and in structural engineering, a truss is a structure comprised of one or more triangular units. Based on this system, we designed a robust yet light-weight shelving unit by creating triangles from 3 pieces of wood. The edges of the triangle are exposed, giving it a sleek/slender appearance.
The craftsmanship of shipwright technology that supported the "Awahan" naval forces of Tokushima Prefecture was handed down from the Edo period. This technology developed from the Meiji to the Showa period as a major production area for box furniture that mainly focused on chest drawers, mirrors, and altars. However, Japan's traditional industrial value of production had fallen to 1/5 in the past 40 years.
UNIT is a series of interior furniture, that is made to the same specifications. Combine the chair and the 10w table – they transform into a bench. Combine the stool and the chair – they become a low table. This series is a flexible interior solution that can be used in numerous ways.
The craftsmanship of shipwright technology that supported the "Awahan" naval forces of Tokushima Prefecture was handed down from the Edo period. This technology developed from the Meiji to the Showa period as a major production area for box furniture that mainly focused on chest drawers, mirrors, and altars. However, Japan's traditional industrial value of production had fallen to 1/5 in the past 40 years.
The craftsmanship of shipwright technology that supported the "Awahan" naval forces of Tokushima Prefecture was handed down from the Edo period. This technology developed from the Meiji to the Showa period as a major production area for box furniture that mainly focused on chest drawers, mirrors, and altars. However, Japan's traditional industrial value of production had fallen to 1/5 in the past 40 years.
an chair
Together with the Miyazaki Chair Factory in Tokushima Prefecture, we produced "an chair" featuring an animal-like silhouette. By utilizing advanced technology of Tokushima's woodworks, together with a company that has distributed a large number of chairs to the world, we fundamentally questioned what it was in a chair that human beings felt naturally "attached" to, that go beyond the function of a normal tool we use everyday.
We designed the packaging for “Kanpyo Udon”, which refers to udon noodles that are blended with powder from “kanpyo,” dried gourd strips. We were given the challenge of designing packaging that would impact not only the way udon is branded, but lead to the future of branding for “kanpyo.”
OCICA is a handicraft brand of Oshikahantou in Ishimaki city of Miyazaki prefecture. As their name shows, Oshikahantou in Ishimaki city of Miyazaki prefecture, is a region where many deers inhabit this region. The wild deer leather used are natural, where this pen case was produced in collaboration with local fishermen. Depending on the area of the leather, its’ characteristics are all expressed differently, visible through scratches and also its’ unevenness.
NOSIGNER has been in charge of branding for the handmade fashion brand, ”SUSU -JOURNEY FROM / TO CAMBODIA,” and designed their items. Community factories in Cambodia which Kamonohashi Project [International NGO] has supported produce items of SUSU. When someone is faced with a challenge, Cambodians express their support with the word “SUSU!”.
OBI is a screen made of bamboo, by using traditional skill “Shinshi-bari” which was used when we dry clothes, it achieves a flat smooth surface. This large size screen is supported only by the tension which is made by the sticks of bamboo.
Is it possible to make a design with high purity that appeals to the human heart again from the discarded fluorescent lamp? This project is an experimental project that uses discarded fluorescent lights as a material for space design.
As part of NHK's TV program "The Directhon", we worked on the "PLAY-BOU!" project to advance disaster prevention drills using "Evolution Thinking" proposed by Eisuke Tachikawa, NOSIGNER.