At the request of the city of Yokohama, we are currently working on the conceptual design and promotion of YOXO, a comprehensive branding project to promote Yokohama as an innovation city.We designed the name "YOXO" with the hope that it will be a place that creates innovations that will be appreciated by people in the future. YOXO is the Japanese word for "well done!" It is a word that has the pronunciation and meaning of it.The spelling is reminiscent of "YOKOHAMA," as in "NYC," which stands for New York. It also superimposes a picture of a future where people celebrate and appreciate the innovations created by the challengers.The letter "X" symbolizes the concept of "YOKOHAMA CROSS OVER," in which the private sector, including startups, large corporations, and shops, as well as government and research institutions, collaborate to take on new challenges in Yokohama, transcending their positions and sectors.
As part of the YOXO project, we were in charge of the interior direction and signage design for YOXO BOX, a venture company growth support business base established in the Kannai area.Based on the concept of a sandbox (= test site) that generates innovation from various crossovers, the walls and glass surfaces of the facility are patterned with the alphabet that makes up the name of the facility.Through a variety of events held throughout the year, we aim to make this space a hub for driving the innovation movement in Yokohama.