YOXO College was established as an online platform for nurturing innovators in collaboration with four universities as well as businesses and government agencies in Yokohama as part of efforts to implement the "Yokohama City Campus Initiative," a plan set forth under YOXO X-VISION. Our company was tasked with the comprehensive branding of this collective, including its naming and the design of its logo and website.
In designing the logo, we focused on the geometric string of "YOXO大" (YOXO College) and created a point-symmetrical design centered on the "X." In our design, the horizontal stroke of the character "大" terminates in a triangular ornament (known as "uroko") unique to the Mincho font family, which serves to create the impression of a forward-pointing arrow and the image of a person holding out their hand. Finally, we also designed a shield-shaped symbol that is reminiscent of a school badge and an appropriate motion to evoke a recognition of the institution as a forum for learning.