We worked with Designphil's development team on the branding and product design for the new brand, "PLOTTER" — a word representing the "Planner, Organizer, and Imaginer." We redefined the personal organizer, which was always utilized for recording. We made this into the ultimate analog tool, to encourage people to think more creatively of the future. By factorizing the functions of the personal organizer, we designed the memo pad, diary, scale, and whiteboard as an item that can be used alone. PLOTTER has achieved a different purchasing path and user experience from that of traditional system organizers. We have established a new position as "the ultimate analog tool brand to enhance creativity.
At PLOTTER, the typography and materials hold the same atmosphere as the days of the 15th century when typographic printing rose in popularity, triggering mass production. The mid-century era was when analog tools attracted the most people. We authentically conveyed the fundamental attractiveness of analog tools, and have been particular about designs that stimulate the aesthetics of system organizers for stationery lovers.