We were in charge of the branding and designing products for Designphil's new brand, "PLOTTER" — a word representing the "Planner, Organizer, and Imaginer." We redefined the personal organizer, which was always utilized for recording. We made this into the ultimate analog tool, to encourage people to think more creatively of the future. By factorizing the functions of the personal organizer, we designed the memo pad, diary, scale, and whiteboard as an item that can be used alone. We realized different purchase leads and user experiences than the original personal organizers, aiming to capture a new position of the "ultimate analog tool that enhances creativity."