As a completely new concept of box furniture, CARTESIA was recognized by Wallpaper * magazine as "the world's most beautiful drawer." It has received multiple design awards and exposed to various media platforms around the world, handled by numerous domestic and international shops. This project was able to harness the power of design and create a new point of contact between traditional technology and consumers. Although it has become a successful example of the production area, this was only a single product for a production area in crisis. We realized there and then, the barriers that design can hold.
Our original purpose is to create new markets, movements, and relationships through branding and communication strategies, to save as many artisans and production areas as possible. These designs were a part of a series of projects NOSIGNER and Eisuke Tachikawa worked on, as a traditional industrial producer in Tokushima prefecture from 2007 to 2009. This series brought about valuable experiences that would determine our future missions.