To carry the wisdom about medicinal herbs from ancient Japan.


In Japan, plants have been used since ancient times for things such as treatment of diseases, prevention of diseases and also maintenance and improvement of health. They play a role in supporting a healthy lifestyle for the people today, in the form of herbal medicines. From the viewpoint of beauty and aging care, this has caught attention worldwide. We questioned what kind of design was necessary today to deliver Japan's unique sense of beauty aesthetic. We utilized the power of domestic plants for a superior skincare product to women all over the world.


Cosmetics that fit the aesthetics of shrines and "Shiromuku."


We were in charge of branding the skincare brand "warew" (和流), which means "Japanese style." We aimed to make a new standard in Japan, focusing on the formalities of the natural ingredients and its domestic origin. As a brand for women who masters in Japanese beauty, we chose a transparent white and a deep vermillion as their brand color. We were inspired by "shiromuku" (a traditional pure white) and its roots of "shrines," that is a symbol of Japanese women's beauty. The symbol expresses the essence of the "Hinomaru" (circle of the sun in the Japanese flag) is made to look like a hand mirror that is a tool symbolizing women's beauty. The glass bottles were inspired by the standing posture of Japanese women, with the band wrapped at the center. By using this band, we produced natural and elegant skincare, where we aimed to makes you feel beautiful from within, which connects to the philosophy of warew.


Recognized as one of the world's best package design in cosmetics.


The package design of warew expresses the unique sense of Japanese beauty aesthetics found in the invisible spirituality of "wabi sabi," referring to its deep and rich simplicity. We were granted the Gold Award for PENTAWARDS in 2014, gaining a top position in cosmetic packaging. The brand continues to develop, with other brands are formed simultaneously. Warew continues to grow with derivative brands, where we assumed horizontal development of the brand from the beginning.

質素であることに豊かさや奥深さを感じ、目には見えない精神性にまで美しさを見出す日本特有の美意識「わび・さび」の思想を表現したwarewのパッケージデザインは、世界的なコンペティション「PENTAWARDS 2014」でGOLD AWARD」を受賞し、化粧品パッケージにおける世界一の座を獲得しました。また、当初からブランドの横展開を想定して デザインを行っていたwarewからは派生ブランドも誕生するなど、現在もブランドは発展を続けています。
JPDA: Bronze (2015)

Art Direction
NOSIGNER (Eisuke Tachikawa, Takeshi Kawano)
Graphic Design
NOSIGNER (Eisuke Tachikawa, Takeshi Kawano)
Masaharu Hatta (products, hands, and woman dressed in a kimono), 
Takeshi Kawano (packages, exhibition space)

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