For Cambodian women to live independently.
Women living in rural villages in Cambodia have limited resources, finding it challenging to receive education, resulting in many hindered cases of social advancement. Moreover, due to poverty, there is still a harsh reality for women as they continue to face human trafficking. Since 2002, the NPO corporation / Kamonohashi project has been hiring women in these rural areas supporting them to live independently through the process of making through a "Community Factory." However, the profit of the products did not reach the target, resulting in an unsustainable result.
We designed a relationship between the maker and buyer.
"SALA SUSU" launched with the Kamonohashi Project, is a handmade fashion brand based on the concept of improving life skills of Cambodian women through manufacturing, adhering to a fulfilled life journey. To foster a relationship connecting the makers and buyers, we created a contact point between the two. The makers produced products convenient for women to take to on trips, as well as store design directly managing shops in Siem Reap, Cambodia.
In Cambodia, when one takes a leap of faith, one would call out "Su Su!" ("You can do it!"). Within these words, we superimposed the figure of a strong Cambodian woman living confidently every day, where we, therefore, invented the brand name by combining "SALA," which means "school." As the same suggests, SALASUSU's Community Factory functions almost like a school system, where they learn life skills as well as techniques such as cutting and sewing, to linguistics and business manners. Once graduated, these skills become crucial to live an independent life.
All staff members who work at the workshop located near Siem Reap in Cambodia, have personalized stamps, leaving their name mark on all product tags of SALA SUSU. Pressed by the actual maker, this system grants the buyer to see at a glance who the product was made by, aiming for the makers to gain a sense of responsibility.
A case model promoting social advancement for Cambodian women.
We gained five times the profit compared to the products Kamonohashi project produced in the previous in the "Community Factory," with SALASUSU. As a result, Kenta Aoki, co-representative of the Kamonohashi project, launched a new corporation "SUSU" in April 2018. The Cambodian government has highly appraised SALASUSU, where SUSU is currently expanding its activities cooperating in the development of programs for the social advancement for women in the country.
We are currently looking into social design investments within several projects, starting with SALA SUSU. These kinds of projects involve signing a royalty contract with customers, for the design fee to be contingent upon success. As social entrepreneurs with a strong vision for society, this kind of agreement reflects and connects strongly with our philosophy by investing first from the design.
NOSIGNER (Eisuke Tachikawa)
NOSIGNER (Eisuke Tachikawa, Andraditya D.R.)
NOSIGNER (Eisuke Tachikawa, Kunihiko Sato)