WORLD THEATRE FESTIVAL SHIZUOKA
World Theatre Festival Shizuoka is an annual performing arts festival sponsored by Shizuoka's SPAC (Shizuoka Performing Arts Center). As a branding director for the "The Town in a Theatre" concept held by Shizuoka City, we were in charge of rebranding, on the occasion of their 20th anniversary. Up until now, it has been a rare opportunity for performers gathering from all over the world with the most advanced theatre, dance, film and music. However, it has yet to be fully exposed to the world.
Art Direction, Graphic Design, Animation
ON STAGE SHIZUOKA
Shizuoka city is a government designated city, with a population of approximately 700,000 people. It has the best weather in Japan, regarded highly as a city where people live most happily, making it Japan’s leading local city. Although the prefecture has the same size as Hamamatsu city, there was a side of Shizuoka’s uniqueness that had not been exposed as of yet.
Art Direction, Motion Graphics, Graphic Design
THE SECOND AID
Upon collaboration with Kohshin Trading Company in Sendai, Japan, NOSIGNER designed the disaster kit called “THE SECOND AID.” This disaster kit reflects the output of “OLIVE,” a wiki-style web product launched by NOSIGNER just 40 hours after the Great East Japan Earthquake, in order to share tips and knowledge useful in the event of a disaster.
Graphic Design, Packaging, Product Design
TOKYO BOUSAI
We collaborated with Dentsu in designing and editing the disaster prevention book "TOKYO BOUSAIi", which was distributed to all households in Tokyo exceeding 6.6 million people, issuing 8.03 million copies. Considering this book to be a universal design, we used warning colors of yellow and black stripes as the key colors, so they can be easily found when needed, using manga to simulate disasters that clearly illustrated various methods.
Graphic Design, Branding, Editorial Design
KININAL
We wanted to revive a deserted museum and create a new industry in the area. Uozu City, Toyama Prefecture. In a small city 2.5 hours from Tokyo, with a population of about 40,000, and an 18-minute walk from the station, the Uozu Buried Forest Museum is quietly built.
Art Direction, Graphic Design, Interior Design
COOL JAPAN PROPOSAL
Influenced by 'Cool Britannia', a media-related term and policy that had thrived in the British culture back in the 1990s, 'Cool Japan' was endorsed by American journalists back in 2002. The Ministry of Economy, Trade, and Industry established the 'Cool Japan' Promotional Office in 2010. Following this, the elevation of 'Cool Japan' strategy as a national policy, aimed to capture demands from overseas to create job opportunities for related industries.
Art Direction, Interaction Design, Branding
PLOTTER
The branding of the stationary that stands in the center of organizer notebooks, created in collaboration with Designphil, who has many fans from brands such as “midori” and “traveler’s note”.
Branding, Product Design, Graphic Design
CAR EMERGENCY BOX
"CAR EMERGENCY BOX" is a car-accident-prevention-kit as a series of "THE SECOND AID," a disaster prevention kit upon collaboration with Kohshin Trading Company in Sendai, Japan. The kit reflects the developer's actual experience that he was stuck in a car due to a snow storm.
Graphic Design, Packaging, Product Design
YAMAMOTOYAMA
This is the rebranding for the traditional Japanese tea maker that was first to sell green tea in Japan, established in Tokyo in 1960. We based the redesign of the package, website, and other collateral on the logo and font originally used during the Edo era. For this project, we studied very deeply about Japanese tea and calligraphy.
Branding, Packaging, Graphic Design
OLIVE
OLIVE is a wiki-style web project that was launched just 40 hours after the Tohoku Earthquake and Tsunami. With the objective of sharing do-it-yourself tips and tutorials to benefit refugees, the site immediately spread with ideas and knowledge from all over the world.
Interaction Design, Entrepreneurship, Creative Direction
KINOWA
A super sustainable furniture will be a furniture using ecological materials without exhausting any wastes through production process. KINOWA is a furniture brand using timber from forest thinning in Japan. KINOWA BEAM is an LED lighting apparatus, simply using a standard timber. BEAM is designed to be flexible for users to modify freely, which can be nailed anywhere other than the LED part. As it is modified at a minimum, BEAM is not only sustainable but also reasonable.
Product Design, Furniture Design, Graphic Design
CARTESIA
A business desk born from a bidirectional drawer system that was developed in collaboration with artisans from Tokushima. The new system enables multiple drawer levels to be utilized at the same time but also decreases the amount of hard-to-reach areas.
Art Direction, Furniture Design, Product Design
IMAGINARY
The craftsmanship of shipwright technology that supported the "Awahan" naval forces of Tokushima Prefecture was handed down from the Edo period. This technology developed from the Meiji to the Showa period as a major production area for box furniture that mainly focused on chest drawers, mirrors, and altars. However, Japan's traditional industrial value of production had fallen to 1/5 in the past 40 years.
Art Direction, Product Design, Furniture Design
HEX
The craftsmanship of shipwright technology that supported the "Awahan" naval forces of Tokushima Prefecture was handed down from the Edo period. This technology developed from the Meiji to the Showa period as a major production area for box furniture that mainly focused on chest drawers, mirrors, and altars. However, Japan's traditional industrial value of production had fallen to 1/5 in the past 40 years.
Art Direction, Furniture Design, Product Design
an chair
Together with the Miyazaki Chair Factory in Tokushima Prefecture, we produced "an chair" featuring an animal-like silhouette. By utilizing advanced technology of Tokushima's woodworks, together with a company that has distributed a large number of chairs to the world, we fundamentally questioned what it was in a chair that human beings felt naturally "attached" to, that go beyond the function of a normal tool we use everyday.
Art Direction, Product Design
SUMI
SUMI is a small wooden box, a geometrically re-designed “Yusan-bako”, a traditional picnic/sweets box indigenous to Tokushima prefecture. This is a three-tiered food box with a two-tiered outer box intended for portable use. The traditional “Yusan-bako” has two holes on both sides of the outer box, and therefore requires you to use both hands to open. However, Sumi allows the user to pull the inner boxes by one hand only.​​​​​​​
Art Direction, Product Design, Entrepreneurship
SQUARES
Squares is a cabinet of perfect rectangles, which by definition, is a rectangle built from squares of all different sizes. The sparkling surface is the result of unique polishing technique using sheepskin. The magical cabinet incorporates a traditional craftsman’s trick in which you unlock the draws by opening the center drawer.
Furniture Design, Crafts, Product Design
UNIT
UNIT is a series of interior furniture, that is made to the same specifications. Combine the chair and the 10w table – they transform into a bench. Combine the stool and the chair – they become a low table. This series is a flexible interior solution that can be used in numerous ways.
Product Design, Furniture Design, Crafts
LECO
LECO utilizes domestic lumber in an indoor plant showcase. There is a demand for indoor furniture designed to showcase vegetables and plants. We have designed a system using the domestic lumber and impeccable woodworking techniques of Tokushima.
Art Direction, Product Design, Creative Direction
FRAMES
The craftsmanship of shipwright technology that supported the "Awahan" naval forces of Tokushima Prefecture was handed down from the Edo period. This technology developed from the Meiji to the Showa period as a major production area for box furniture that mainly focused on chest drawers, mirrors, and altars. However, Japan's traditional industrial value of production had fallen to 1/5 in the past 40 years.
Art Direction, Furniture Design, Product Design
TRUSS
In both nature and in structural engineering, a truss is a structure comprised of one or more triangular units. Based on this system, we designed a robust yet light-weight shelving unit by creating triangles from 3 pieces of wood. The edges of the triangle are exposed, giving it a sleek/slender appearance.
Industrial Design, Furniture Design, Product Design
MAG CONTAINER
The craftsmanship of shipwright technology that supported the "Awahan" naval forces of Tokushima Prefecture was handed down from the Edo period. This technology developed from the Meiji to the Showa period as a major production area for box furniture that mainly focused on chest drawers, mirrors, and altars. However, Japan's traditional industrial value of production had fallen to 1/5 in the past 40 years.
Product Design
OHKAWA PRINTING CO., LTD
Ohkawa Printing’s rebranding consists of a wide range of collateral in addition to their website, including their logo which is a mixture of their former emblem and a sign of printing quality “trim marks,” a selection of typefaces that express the link between the spirit of Ohkawa Printing and the Blues, business cards that express the personalities of each employee, signage, and more.
Art Direction, Graphic Design
Re.ing
In a modern society where different values ​​coexist, different types of relationships are transcending nationalities and genders. For instance, nowadays, marriage as a form of love does not only limited to male and female couples. It also applies to same-sex marriages and other diverse partnerships, including the LGBTQ community. We questioned with what methods could we choose and express our own will freely in any relationship.
Architecture, Jewelry Design, Product Design
MIKADO LEMON
Designed for the Japanese sparkling sake " MIKADO LEMON SPARKLING" which aims at creating a new market by offering a new way of tasting Japanese sake. It is decorated with a whole peeled organic lemon rind grown in Japan. It shows the real surface of its embossed skin by UV printing, expressing natural freshness. Having the design not only easy to understand intuitively, but also luxurious like a high-class champagne bottle, it will give an impact on the current shrinking market of Japanese sake and create new fields.
Branding, Visual Effects, Packaging
NISHIRI HAKKO SEIKATSU
We to rebranded NISHIRI's brand "Hakko Seikatsu" (meaning "Fermentation Lifestyle" in Japanese), providing fermented foods using healthy vegetable lactic acid bacteria called "Labre lactic acid bacteria". As by the brand name, with the topic of bringing fermented foods and everyday life closer together, we are deeply involved in product development to accelerate innovation from this long-established company.
Art Direction, Graphic Design, Packaging
{tabel}
We designed packages for {tabel}, a brand to introduce Japanese original herbs and wisdom of living. The package is illustrated with each distinctive color (pink, greenish yellow and blue) and picture of each herb like a plant specimen, which delivers you an image of smart/professional research on herbs.
Graphic Design, Branding, Packaging
THE MOON
The so called Supermoon – the lunar occurrence on March 19th, 2011 in which the moon appeared 14% bigger and 30% brighter – shined down on the people of Japan, inspiring them to believe, and have hope for, rebuilding what they had lost just over a week ago. The Moon is a topographically-accurate LED light that was created based on data retrieved from the Japanese lunar orbiter spacecraft Kaguya.
Industrial Design, Furniture Design, Product Design
Integration / evolution thinking
Blending and coexisting. Living creatures integrate and evolve. A leading example is the way in which single-call organisms incorporated another type of  organism, mitochondria, in the process of evolving into animal cells. Other examples include how sea slugs acquire a capacity for photo synthesis by ingesting chlorophyll from algae, and the mechanism by which children inherit dominant genes from their parents. Integration could be seen as one of the basic law of evolution.​​​​​​​
Art Direction, Graphic Design, Exhibition Design
Transformation / evolution thinking
Generating diversity through transformation.​​​​​​​ The observation of how organisms diverge from their original archetype is known as"morphology". For example, if a dog's neck is extended, its form would become closer to a giraffe; if its mouth is widened, it would be more like a hippopotamus. Closely-related species  share a similar basic form, and it is through minute changes in that form that biological diversity is generated.
Art Direction, Graphic Design, Exhibition Design
SPACE SPACE
In 2014, tension began began to run through Japan, China, South Korea and North Korea, still continuing to this day in 2019. Yokohama, was selected as an East Asian Cultural City back in 2014, where a special exhibition "FindAsia" was held as part of the Yokohama Triennale. We were selected as an invited artist for this exhibition, to show how we can experience a world without borders.
Exhibition Design, Sculpting, Set Design
Anatomy / evolution thinking
Deconstruction as a pathway to interpret a convergence of reasons. All forms compromise groupings of reasons. This is the same for both natural forms and for human design. When seeking to shed light on those reasons, if we can deconstruct the form into minute elements, it becomes easier to comprehend the reasons behind the form. In biology, this is called anatomy. Anatomy has a long history: humans have been using the processes of  anatomical dissection to learn about the natural world since around 3500 BC.
Art Direction, Creative Direction, Exhibition Design
ZENBLACK
Black on a molecular level. One of the blackest substances on Earth, “ZENBLACK.”​​​​​​​ With the spread of ZENBLACK, we wanted all designers to believe in the expansion of possibilities of the color black.​​​​​​​ Rather than looking at black as a colour, we can in other words look at it as an optical property, by looking into how we can make light be “nothing”. Utilizing Japan’s nano technology, we used carbon tubes where we were able to put into actualization a black paint much blacker than the normal.​​​​​​​
Art Direction, Exhibition Design, Set Design
SACHI HOUSE
A triangular building, on a triangular site. The exterior wall is made of the outer layer of the tree that is usually thrown away. For the interior, we used the materials inside of these as squared blocks - an architecture perfect for the local ecosystem. This is a welfare facility that feels like “home”, to foster hostpitalized patients as a community - like one big family.
Architecture, Art Direction
Evolutionary Tree / evolution thinking
The principle of survival of the fittest operates in the design of man-made objects, too. Through technological advancements, changes in human preferences, and shifting temporal contexts, objects are involved in a constant cycle of selection and evolution. The premise of diversity in the development of objects is closely akin to the model of evolution of life. Human evolution is always completed by invention–the pursuit of what is faster and easier.
Art Direction, Creative Direction, Exhibition Design
Texture / evolution thinking
Adapting to the environment by altering color and texture. In the course of adapting to their environment, living creatures have developed a huge variety of textures and colors.​​​​​​​ For butterflies, fish, birds, flowers, and all other kinds of living things, the ultimate choice of what texture to adopt in order to adjust to the environment is linked directly to survival.
Art Direction, Graphic Design, Exhibition Design
Fluidity / evolution thinking
Humans' aesthetic sense apprehends the presence or absence of life contained in these flows unconsciously. In the world of music, too, features such as harmony and Bach's equal temperament show how humans find beauty in the fluctuation between regularity and irregularity.
Art Direction, Creative Direction, Exhibition Design
aeru
Make the market of traditional industry for most sensible customers: infants. We support the social entrepreneur of traditional craft brand 'aeru' for infants 0 to 6 years old from establishment, and we are doing design direction of product and branding. To deliver traditional industries to children and get familiar with them from childhood is nothing other than creating future customers.
Architecture, Interior Design, Furniture Design
AIOEBI
Aio town, Yamaguchi City is not so well known, whose name is hard to read even by the people of Japan. In this town, although high-class prawn aquaculture continues, the local industry has declined, with a share taken by other late-growing localities and imported prawns from other countries.
Architecture, Graphic Design, Illustration
warew
In Japan, plants have been used since ancient times for things such as treatment of diseases, prevention of diseases and also maintenance and improvement of health. They play a role in supporting a healthy lifestyle for the people today, in the form of herbal medicines. This is catching attention worldwide even from the viewpoint of beauty and aging care.
Art Direction, Branding, Packaging
OCICA
We designed a deer leather pen case as the second product for the OCICA project. OCICA is a handicraft brand of Oshikahantou in Ishimaki city of Miyazaki prefecture. As their name shows, Oshikahantou in Ishimaki city of Miyazaki prefecture, is a region where many deers inhabit this region. The wild deer leather used are natural, where this pen case was produced in collaboration with local fishermen. Depending on the area of the leather, its’ characteristics are all expressed differently, visible through scratches and also its’ unevenness.
Packaging, Crafts, Jewelry Design
Yokohama DeNA Baystars
NOSIGNER designed the logo and whole branding for a life style brand "+B" run by Yokohama DeNA Baystars with the concept of "adding baseball to daily life." We designed baseball and sport inspired life-style goods as well as their shop, coffee counter, website etc.
Graphic Design, Art Direction, Branding
SALA SUSU
NOSIGNER has been in charge of branding for the handmade fashion brand, ”SUSU -JOURNEY FROM / TO CAMBODIA,” and designed their items. Community factories in Cambodia which Kamonohashi Project [International NGO] has supported produce items of SUSU. When someone is faced with a challenge, Cambodians express their support with the word “SUSU!”.
Branding, Entrepreneurship, Crafts
Force / evolution thinking
Society is changing drastically. Changes to halt the collapse of biodiversity and actions to keep a sustainable society no longer have a temporal grace. We need more people to change society. We often say that things "evolve" by changing society. If we say that the changing society is evolving, will we be able to learn more about the process of this evolving society, from the evolution of living things?
Art Direction, Creative Direction, Exhibition Design
Pattern / evolution thinking
Society is changing drastically. Changes to halt the collapse of biodiversity and actions to keep a sustainable society no longer have a temporal grace. We need more people to change society. We often say that things "evolve" by changing society.
Art Direction, Graphic Design, Exhibition Design
OBI
OBI is a screen made of bamboo, by using traditional skill “Shinshi-bari” which was used when we dry clothes, it achieves a flat smooth surface. This large size screen is supported only by the tension which is made by the sticks of bamboo.
Art Direction, Set Design, Interior Design
FLUOLESS
Is it possible to make a design with high purity that appeals to the human heart again from the discarded fluorescent lamp? This project is an experimental project that uses discarded fluorescent lights as a material for space design.
Art Direction, Architecture, Exhibition Design
MOZILLA FACTORY SPACE【OPEN SOURCE】
We designed Mozilla Japan’s new office ground floor, Mozilla Factory Space, based on the idea of Open Source. Mozilla Japan is part of the Mozilla Foundation, which has promoted the idea of open source and open source software.
Architecture, Interior Design, Furniture Design
Oyatsu TIMES
JR East Group (East Japan Railway Company) releases the "Oyatsu (Japanese for "snack") TIMES" series, the original products from the “NOMONO” project which aims for the rediscovery of communities in Japan. Eisuke Tachikawa has joined as a general producer of the product planning team, “NOMONO” direction unit.
Graphic Design, Art Direction, Packaging
Amorphous
It is a unique installation titled "Amorphous" where you can experience the amorphous molecular structure of glass in a model one billion times its actual size. Around 5,000 pieces of thin, chemically strengthened glass developed using AGC's cutting-edge tech are used to create it.
Exhibition design, Installation design
KANPYO UDON
We designed the packaging for “Kanpyo Udon”, which refers to udon noodles that are blended with powder from “kanpyo,” dried gourd strips. We were given the challenge of designing packaging that would impact not only the way udon is branded, but lead to the future of branding for “kanpyo.”
Character Design, Packaging, Product Design
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