MOTHER OCEAN
By approaching this study as an attempt to underscore the "maternal character of the ocean". we have proposed the launch of "MOTHER OCEAN" as a project whose goal is to "rethink the ocean as our mother".
Evolution Thinking
Evolution Thinking is an approach to creative thought that mimics biological evolution. Must like evolution, it draws out creativity using mutations created through coincidental errors in thought and adaptive thought that uses the biological urge to search for me.
Bach Collegium Japan
The Bach Collegium Japan is a baroque orchestra and choir founded in 1990 by Masaaki Suzuki, a world-renowned Bach performer, conductor, and highly regarded researcher both in Japan and abroad.
kommt ans bauhaus!
We were placed in charge of overall design for the bauhaus 100 japan project that commemorated the 100th anniversary of the Bauhaus school through exhibits and events held throughout Japan.
YOXO
we proposed the word "YOXO=Yokohama Cross Over" to represent Innovation City Yokohama's theme of taking on the world through mutual cooperation across various sectors and among people of all social status and as a brand that consolidates all of Yokohama city's initiatives towards innovation.
AKIKAWA FARM
Akikawa Bokuen, based in Yamaguchi Prefecture, is one of the largest organic farms in Japan. Since Fusataro Akikawa established his ideal farm in Dalian, China, in 1927, they have continuously pursued their goal of producing safe and secure food. Today they provide a one-stop shop for production, processing, and delivery of chicken, eggs, milk, and vegetables. We were tasked to rebrand Akikawa Bokuen, to connect the company's consistent philosophy and initiatives with today’s customers. This branding also aimed at preserving their authentic pastoral image.
NANA Lv. YOKOHAMA LANDMARK DATALAB
NANA Lv. is an innovation center for industry and academia collaborations. It takes the form of a satellite campus for the Yokohama City University's Graduate School of Data Science and space for companies that want to collaborate with the University.
SOCIAL HARMONY
We developed a brand new "SOCIAL HARMONY" in order to spread the culture of social distancing in a humorous way.
DOCK OF BAYSTARS YOKOSUKA
DOCK OF BAYSTARS YOKOSUKA, newly established as a result of this project, functions as a place to support the growth of young players who are the future of this team, and has become a new sacred place for core fans. And we hope that, this facility will become an opportunity for Yokosuka citizens to recognize again that the BayStars are the baseball team of their city, and to be proud of their existence in the future.
JO-CHU
"JO-CHU ~ Purified Spirit" was created by distilling sake at a low temperature. It is neither a sake nor a shochu. We have discovered a completely new method of distilling sake that does not compromise its unique taste and flavor, meanwhile keep the high quality of sake.
LIFECOIN STICKER
LIFECOIN STICER, which mimic the shape of the coins in the game, can also incorporate a motion sensor as a feature, and when you step on the sticker, a distinctive sound effect will sound. In various games, coins are both a symbol and motif for increasing life. This is what inspired us to create these stickers, and we hope that people will be aware of protecting their own lives and those of their loved ones. We created this design in a fun way to easily reach people of all ages.
PANDAID
On April 5, 2020, when a state of emergency could have been declared in Japan. We launched a collaborative editorial website, PANDAID, to help people survive the pandemic and encourage them to help.
SORA TOURISM
By considering the galaxy as a part of the lifestyles, adults can gain more knowledge, and children can ideate and imagine more freely. It could be a chance for one to have a happier and more prosperous future. In a time where traveling beyond the Earth is possible, people become more familiar to the outer space and the galaxy. We wonder what kind of science communication was essential to spark people's interest and aspiration to journey to this remarkable place.
CORES
We were in charge of branding the authentic coffee tool brand "CORES", used especially for specialty coffee. Based on the fact that the brand had developed by chance through the metal coffee filter "Gold Filter" that was developed together with Maruyama Coffee, we developed the same theme of maximizing the individuality of specialty coffee. We formulated a brand new concept called "coffee as it is", where we developed a logo and package design with a luxurious look, especially for people who are particular about their coffee.
DAIDOGEI WORLD CUP in SHIZUOKA
Daidogei World Cup in Shizuoka is a street performance and performing arts festival held every November. As the branding director of Shizuoka City's concept for "On Stage Shizuoka," we decided to work on branding Shizuoka's largest festival. Daidogei World Cup has been popular with its residents as an event to mobilize around 1.6 to 2 million spectators in less than a week. It can be said that this is one of the most unique street performance festivals in the world. However, its popularity overseas was never great.
ECHIZEN URUSHI
Sabae City in Fukui Prefecture is Japan's largest lacquer production center. Lacquerware was once a big part of the Japanese lifestyle. However, it has begun to fade with time and local production areas were impelled to severe conditions. Under such circumstances, the Urushi lacquer industry needed to find a new way to stay relevant in the future. 
COOL JAPAN PROPOSAL
Influenced by 'Cool Britannia', a media-related term and policy that had thrived in the British culture back in the 1990s, 'Cool Japan' was endorsed by American journalists back in 2002. The Ministry of Economy, Trade, and Industry established the 'Cool Japan' Promotional Office in 2010. Following this, the elevation of 'Cool Japan' strategy as a national policy, aimed to capture demands from overseas to create job opportunities for related industries.
TOKYO BISHOKU
Together with the creative team of disaster prevention book "Tokyo Bousai," and under supervision of chef Masahiro Kasahara of Tokyo's famous store "Sanpiryouron" (meaning "Pros and Cons") we created three meals, in pursuit of deliciousness. We developed stockpile foods and produced "Tokyo Bishoku" together with a concept book we edited. In the future, we speculate these kinds of magazine-like packaged designs can be delivered regularly like a rolling stockpile, almost like a magazine subscription.
TOKYO BOUSAI
We collaborated with Dentsu in designing and editing the disaster prevention book "TOKYO BOUSAIi", which was distributed to all households in Tokyo exceeding 6.6 million people, issuing 8.03 million copies. Considering this book to be a universal design, we used warning colors of yellow and black stripes as the key colors, so they can be easily found when needed, using manga to simulate disasters that clearly illustrated various methods.
THE SECOND AID
Upon collaboration with Kohshin Trading Company in Sendai, Japan, NOSIGNER designed the disaster kit called “THE SECOND AID.” This disaster kit reflects the output of “OLIVE,” a wiki-style web product launched by NOSIGNER just 40 hours after the Great East Japan Earthquake, in order to share tips and knowledge useful in the event of a disaster.
WORLD THEATRE FESTIVAL SHIZUOKA
World Theatre Festival Shizuoka is an annual performing arts festival sponsored by Shizuoka's SPAC (Shizuoka Performing Arts Center). As a branding director for the "The Town in a Theatre" concept held by Shizuoka City, we were in charge of rebranding, on the occasion of their 20th anniversary. Up until now, it has been a rare opportunity for performers gathering from all over the world with the most advanced theatre, dance, film and music. However, it has yet to be fully exposed to the world.
ON STAGE SHIZUOKA
Shizuoka city is a government designated city, with a population of approximately 700,000 people. It has the best weather in Japan, regarded highly as a city where people live most happily, making it Japan’s leading local city. Although the prefecture has the same size as Hamamatsu city, there was a side of Shizuoka’s uniqueness that had not been exposed as of yet.
KININAL
We wanted to revive a deserted museum and create a new industry in the area. Uozu City, Toyama Prefecture. In a small city 2.5 hours from Tokyo, with a population of about 40,000, and an 18-minute walk from the station, the Uozu Buried Forest Museum is quietly built.
PLOTTER
The branding of the stationary that stands in the center of organizer notebooks, created in collaboration with Designphil, who has many fans from brands such as “midori” and “traveler’s note”.
CAR EMERGENCY BOX
"CAR EMERGENCY BOX" is a car-accident-prevention-kit as a series of "THE SECOND AID," a disaster prevention kit upon collaboration with Kohshin Trading Company in Sendai, Japan. The kit reflects the developer's actual experience that he was stuck in a car due to a snow storm.
YAMAMOTOYAMA
This is the rebranding for the traditional Japanese tea maker that was first to sell green tea in Japan, established in Tokyo in 1960. We based the redesign of the package, website, and other collateral on the logo and font originally used during the Edo era. For this project, we studied very deeply about Japanese tea and calligraphy.
OLIVE
OLIVE is a wiki-style web project that was launched just 40 hours after the Tohoku Earthquake and Tsunami. With the objective of sharing do-it-yourself tips and tutorials to benefit refugees, the site immediately spread with ideas and knowledge from all over the world.
ASIAN ASI
NOSIGNER directed the naming and design of the canned Asian food, “ASIAN ASI.” With a new method called “BOWL IMITATION (a can imitating a bowl),” NOSIGNER promoted a new design format of canned food, which has never been used for designing cans before.
Anything
NOSIGNER designed the package of "Anything," the brand of traditional-Japanese-style aprons. The paper bag, originally used for rice, illustrated with the apron provides an actual image of how to wear it and its lineup.
MIKADO LEMON
Designed for the Japanese sparkling sake " MIKADO LEMON SPARKLING" which aims at creating a new market by offering a new way of tasting Japanese sake. It is decorated with a whole peeled organic lemon rind grown in Japan. It shows the real surface of its embossed skin by UV printing, expressing natural freshness. Having the design not only easy to understand intuitively, but also luxurious like a high-class champagne bottle, it will give an impact on the current shrinking market of Japanese sake and create new fields.
OHKAWA PRINTING CO., LTD
Ohkawa Printing’s rebranding consists of a wide range of collateral in addition to their website, including their logo which is a mixture of their former emblem and a sign of printing quality “trim marks,” a selection of typefaces that express the link between the spirit of Ohkawa Printing and the Blues, business cards that express the personalities of each employee, signage, and more.
RESEARCH CAMPUS / The University of Tokyo
At this campus, researchers of advanced technology gather from different fields and promote interdisciplinary integrations. Although advanced research is conducted every day, how much is actually recognized by the general public is hard to say. This is where we questioned what kind of science communication was required to easier convey the efforts, and for the public to understand and support the Advanced Research Institute and Production Research Center contributions to society.
HAKKO SEIKATSU by Nishiri
We to rebranded NISHIRI's brand "Hakko Seikatsu" (meaning "Fermentation Lifestyle" in Japanese), providing fermented foods using healthy vegetable lactic acid bacteria called "Labre lactic acid bacteria". As by the brand name, with the topic of bringing fermented foods and everyday life closer together, we are deeply involved in product development to accelerate innovation from this long-established company.
{tabel}
We designed packages for {tabel}, a brand to introduce Japanese original herbs and wisdom of living. The package is illustrated with each distinctive color (pink, greenish yellow and blue) and picture of each herb like a plant specimen, which delivers you an image of smart/professional research on herbs.
Texture / evolution thinking
Adapting to the environment by altering color and texture. In the course of adapting to their environment, living creatures have developed a huge variety of textures and colors.​​​​​​​ For butterflies, fish, birds, flowers, and all other kinds of living things, the ultimate choice of what texture to adopt in order to adjust to the environment is linked directly to survival.
Pattern / evolution thinking
Society is changing drastically. Changes to halt the collapse of biodiversity and actions to keep a sustainable society no longer have a temporal grace. We need more people to change society. We often say that things "evolve" by changing society.
1/d - Once a Day
"Once a day," a brand of small products is loved by many, now a long-seller among other FELISSIMO products,  aiding the development of other original products. In questionnaires, many product buyers reported that they could, in fact, "make housework a habit" by using these products, where more than 70% answered they would continue usage. Various new products have released since "Once a day," and we will continue to support housework through this housekeeping brand aiming to "prevent housework."
Yokohama DeNA Baystars
NOSIGNER designed the logo and whole branding for a life style brand "+B" run by Yokohama DeNA Baystars with the concept of "adding baseball to daily life." We designed baseball and sport inspired life-style goods as well as their shop, coffee counter, website etc.
aeru
Make the market of traditional industry for most sensible customers: infants. We support the social entrepreneur of traditional craft brand 'aeru' for infants 0 to 6 years old from establishment, and we are doing design direction of product and branding. To deliver traditional industries to children and get familiar with them from childhood is nothing other than creating future customers.
warew
In Japan, plants have been used since ancient times for things such as treatment of diseases, prevention of diseases and also maintenance and improvement of health. They play a role in supporting a healthy lifestyle for the people today, in the form of herbal medicines. This is catching attention worldwide even from the viewpoint of beauty and aging care.
KANPYO UDON
We designed the packaging for “Kanpyo Udon”, which refers to udon noodles that are blended with powder from “kanpyo,” dried gourd strips. We were given the challenge of designing packaging that would impact not only the way udon is branded, but lead to the future of branding for “kanpyo.”
SALA SUSU
NOSIGNER has been in charge of branding for the handmade fashion brand, ”SUSU -JOURNEY FROM / TO CAMBODIA,” and designed their items. Community factories in Cambodia which Kamonohashi Project [International NGO] has supported produce items of SUSU. When someone is faced with a challenge, Cambodians express their support with the word “SUSU!”.
PLEASE EXCUSE US
We built a temporary enclosure for Yokohama station. We re-designed this to be a large sign, by reinterpreting and visually expanding this usual sign board reading “We apologize for any trouble we may cause you.” for the 600 thousand people who walk this route every day.
Handmade Structure
We managed art direction and venue arrangements for “Handmade Structure,” an exhibition that gestured towards new attractions within paper, from the point of view of structure. For the direct marketing materials and the sample book, we chose a folding process. The finished product resembles a wooden shingle construction. Assembling the materials communicated the concept of the exhibition itself. The exhibition was held at Takeo Co., Ltd.’s showroom space, Mihoncho Honten.
PUBLICUS
The branding for a project with the concept, “new public commons,” and a sign plan of the renovation office which will be used as their base. Because the project is a thought-provoking one about the fundamental meaning of “public”, we have named it “PUBLICUS” which is the etymology from Latin; further, to represent various aspects of the public.
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