We rebranded Nishiri's brand "Hakko Seikatsu" (meaning "Fermentation Lifestyle" in Japanese). These are fermented foods using healthy vegetable lactic acid bacteria called "labre lactic acid bacteria." As by the brand name, fermented foods and everyday life are brought closer together, developing their products in renewing their long-established company. As a part of this process, we are amid developing products such as "AMACO," which has a lineup for daily meals such as lactic acid fermented drinks, and sauces used without cooking. We designed the logo using kanji that can be recognized and read easily, with bubbles as a motif showing the process of fermentation.