HOW
NOSIGNER’S BRANDING:
DESIGNING LONG-TERM
CONNECTIONS WITH
CUSTOMERS
NOSIGNER’S BRANDING:
DESIGNING LONG-TERM
CONNECTIONS WITH
CUSTOMERS
SCOPE OF WORK
- Concept Development
- Tagline and Statement Creation
- Naming
- Visual Identity and Logo Design
- Custom Typeface Development
- Copywriting
Branding is the process of defining a brand’s direction and shaping its worldview. By successfully communicating its values and philosophy, brands are able to foster natural connections with consumers, leading to deeper engagement.
At its core, branding helps align the company’s image within the market. This requires consistency across every expression, from logo design to its naming. Brands with a unified image have a clear philosophy that attracts people who resonate with their message, building a strong connection.
At NOSIGNER, we focus on creating empathy through project-specific expressions, rather than relying on designer-centric aesthetics. Unlike advertising that pushes information outward, well-crafted branding draws people in. Even small communities of supporters, when nurtured with empathy over time, can grow exponentially and have an immense impact. Branding is not about short-term success, but about sustaining a consistent philosophy and vision over the long term.
SCOPE OF WORK
- Concept Development
- Tagline and Statement Creation
- Naming
- Visual Identity and Logo Design
- Custom Typeface Development
- Copywriting
TIPS FROM NOSIGNER
KEY POINTS
IN BRANDING DESIGN
KEY POINTS
IN BRANDING DESIGN
POINT 01
DEFINE YOUR NORTH STAR
Every brand needs crystalline clarity about its purpose. We help you articulate not just what you do, but why you exist—transforming vague aspirations into sharp, distinctive positioning that sets you apart.
POINT 02
EXPRESSING YOUR BRAND’S WORLDVIEW THROUGH UNIQUE DESIGN
We discover distinctive methods to express your brand’s worldview by translating it into visual identity, logo, naming, typeface, and other design elements. Consistent design clarifies your brand’s core, streamlining communication.
PROCESS
NOSIGNER’S
DESIGN PROCESS
NOSIGNER’S
DESIGN PROCESS
RESEARCH
Duration: 1-2 months
We immerse ourselves in understanding your company’s philosophy, values, and business operations. Through this deep exploration, we identify points of genuine resonance and clarify the core values that define your brand. This critical phase establishes the direction for all branding efforts to follow.
SCOPE OF WORK
- Hearings
- Workshops
- Market Research
- User Interviews
CONCEPT
Duration: 1 to 3 months
We define your brand’s worldview and craft a unique concept that differentiates you from others. Building on your brand’s history, we invent new ways to create value.
SCOPE OF WORK
- Naming
- Tagline and Statement Development
DESIGN
Duration: 1 month and onward
We create designs that express your philosophy and brand concept through the user’s eyes. By giving visual and verbal form to your brand’s ideal state, we strengthen your presence in the market and in society.
SCOPE OF WORK
- Visual Identity and Logo Design
- Custom Typeface Development
- Copywriting
RESULTS
DESIGN CASES
“
Evolutional Creativity – Eisuke Tachikawa
-
デザイン戦略
DESIGN STRATEGY
We redefine the core values of businesses and projects, crafting sharp and forward-thinking design strategies that generate new opportunities.
-
プロダクトデザイン
PRODUCT DESIGN
Beyond product development, we design solutions that address real human needs and create positive social impact.
-
パッケージデザイン
PACKAGE DESIGN
Through compelling visual design, we create packaging that communicates value and purpose while balancing function and beauty, fostering brand connection, trust, and positive social impact.
-
WEB・アプリ
WEB & APP
We craft interactive digital experiences that inform and empower, creating platforms that tell compelling stories to deliver value to users.
-
空間・建築
ARCHITECTURE
We design spaces and architecture that embody a brand’s philosophy while embracing circular practices through local materials and waste reuse.
-
サインデザイン
SIGN DESIGN
We create signage that enhances the fluidity of spaces and cities while expressing brand philosophy, and spatial information design that builds pride of place.
-
広告マーケティング
ADVERTISING
We design advertising that resonates deeply by pairing sharp concepts with strategic media placement to create a genuine connection with target audiences.
-
アート
ART
We elevate contemporary ideas into art, visually and intuitively expressing essential questions and philosophies about projects and brands to inspire new ways of thinking and acting.
