WHY
HOW CAN DEISGN
CARRY REGIONS WITH
RICH HISTORIES
AND TRADITIONS
INTO THE FUTURE?
HOW CAN DEISGN
CARRY REGIONS WITH
RICH HISTORIES
AND TRADITIONS
INTO THE FUTURE?
Regional communities are now at a critical turning point. Declining birth rates, aging populations, and migration to urban centers erode the unique cultures and industries nurtured over centuries. Global market systems designed for efficiency and profit weaken local economic cycles, all while traditional industries face a shortage of successors. Due to depopulation, preserving the region’s architectural heritage and cultural assets for future generations becomes increasingly difficult.
Regional culture is a source of pride for communities and holds irreplaceable value. Yet, because these aspects cannot be quantified, they are often neglected, leading to the loss of regional competitiveness. Once regional cultural and industrial heritage is lost, it is nearly impossible to restore.
Meanwhile, urban areas also face issues: a declining sense of connection to place, weakened community ties, and a growing detachment from local identity. At the same time, the pressures of global environmental degradation threaten essential regional resources, including water, food, and natural ecosystems. In such circumstances, it is urgent to rethink how we build sustainable regional societies and industrial systems that maintain a balance with natural ecosystems while supporting the well-being of future generations.
More traditional houses collapse each year
TIPS FROM NOSIGNER
KEY POINTS
IN REGIONAL DESIGN
KEY POINTS
IN REGIONAL DESIGN
POINT 01
UNEARTHING REGIONAL STORIES
All regions possess cultural and industrial stories that reflect their unique identities. These identities and stories hold essential value. The role of creative direction is to identify this value, appropriately defining industrial structures and target audience, and design in a way that resonates with a broader public.
POINT 02
BRIDGING BEYOND
LOCAL BOUNDARIES
The free flow of goods and information across regions has weakened local circulation, contributing to regional decline. However, at the same time, it has become possible for areas to connect with people across distances by communicating their unique values and perspectives. Design that fosters new relationships among residents, businesses, and visitors, both within and beyond the community, brings renewed vitality to the region.
POINT 03
FOSTERING CIVIC PRIDE
A declining sense of attachment and pride towards regions is closely connected to regional decay. Design that breathes life into regional-specific contexts and presents vision for the future can nurture civic pride and catalyze new lifestyles and innovations within the local community.
RESULTS
RESULTS THROUGH
REGIONAL DESIGN
RESULTS THROUGH
REGIONAL DESIGN
DESIGN CASES
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Evolutional Creativity – Eisuke Tachikawa
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防災デザイン
RESILIENCE DESIGN
We create designs for adapting to the current "era of disasters"—from books and websites that share life-saving knowledge to emergency products and disaster-adaptive urban spaces.
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サステナブルデザイン
SUSTAINABLE DESIGN
We partner with governments and corporations to accelerate decarbonization and circular economy transitions, driving innovations for climate change mitigation.
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食のデザイン
FOOD DESIGN
We tackle food's most complex challenges—environmental impact, waste, and safety—through design solutions that create a sustainable food future.
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衛生デザイン
HYGIENE DESIGN
From infographics that communicate infection control to globally adopted face shields, we design for behavioral change in public health.
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コミュニティデザイン
COMMUNITY DESIGN
We promote community innovation through cross-sector collaborations, integrating diverse expertise to create meaningful societal transformations.
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創造的教育
CREATIVE EDUCATION
Through “Evolutional Creativity,” a method inspired by the natural creativity of biological evolution, we foster creative talent in design and innovation, cultivating the next generation of creativity.
