PROJECT
SORA TOURISM
Art direction for space tourism NPO uniting aerospace organizations. "Space × Travel" theme bridges cosmic exploration with everyday life.
WHY
Are the sciences of space and starry skies familiar to people?
Humans have been fascinated by the beauty of starry nights and the mysteries of the universe since ancient times. Not only does a sky full of stars conjure hope and calmness, but it also triggers people to reflect on their past and future. Moreover, it is also a reminder of a broader perspective beyond the Earth’s boundaries. By considering the galaxy as a part of their lifestyles, adults can gain more knowledge, and children can ideate and imagine more freely. It could be a chance to have a happier and more prosperous future. In a time when traveling beyond the Earth is possible, people become more familiar with outer space and the galaxy. We wonder what kind of science communication was essential to spark people’s interest and aspiration to journey to this remarkable place.
HOW
Branding the journey and life towards space.
We were in charge of the art direction for “Sora Tourism,” a non-profit organization founded by the private sector. To explain the charm of the galaxy and outer space, we strive to promote the universe as “sora” (meaning sky in Japanese) with “sky × travel.” The branding concept of “traveling towards space” attempts to create an attractive lifestyle that brings people happiness, peace, and dreams. Thus, we designed the logo after the spacecraft that was launched in 1977: the “Voyager.” Additionally, we utilized the “golden record” from symbolizing the journey into the deep space of stars to the message for extraterrestrial life. Furthermore, we used illustrations to include various astronomical observational materials, such as sightseeing information, news, sky-related articles, know-hows, and manuals on the website.
WILL
Collaborations from a community centered on the universe.
With a wide range of members, including researchers, former astronauts, travel agencies, media companies, and local governments, we collaborated on various projects such as astronomical observation tours and rocket launch tours. As a result, a community centered on “space” is now expanding. In the future, we will add more content on the website for people to enjoy and to become more accustomed to the galaxy with astronomical calendars and observation maps. We are also searching for product developments such as telescopes and jackets for cosmic observations to aid us in traveling to space one day. We strive to promote science communication the industry and revitalize the region to support a brand that makes traveling an attractive lifestyle.
INFORMATION
- What
- SORA TOURISM
- When
- 2018
- Where
- Japan
- Client
- Scope
- Branding / Logo / Illustration / Web and Front End / Concept Development
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Tomoro Hanzawa)
- Web Design
- NOSIGNER (Tomoro Hanzawa）
- Development
- NOSIGNER (Naoki Hijikata）
- Illustration
- NOSIGNER (Shoko Fujii)