HOW
DESIGN STRATEGY
THAT REALIZES THE
DESIRED BRAND VISION
DESIGN STRATEGY
THAT REALIZES THE
DESIRED BRAND VISION
SCOPE OF WORK
- Vision and Purpose Development Support
- Positioning and Value Definition
- Brand Concept Development
- Sustainable Design Policy Formulation
- Strategy Document and Proposal Development
Design strategy is the practice of translating vision into experience. It shapes how companies communicate their purpose, deliver their promise, and create lasting value for people and society. Not decoration but foundation—it aligns design, business, and meaning into a coherent whole.
At NOSIGNER, every design detail embodies brand philosophy. Consider Disney: nothing exists in their parks that contradicts “The Kingdom of Dreams and Magic.” This radical consistency—where every element reinforces the core narrative—builds profound trust and transforms customers into believers.
Every brand-user interaction reveals opportunity. By mapping these touchpoints, we discover the moments that matter—where small design decisions create lasting relationships. Clear vision and consistent principles then accelerate transformation, turning insights into impact.
Design strategy is where we define direction. From here, the work typically flows into concrete execution—brand development, business development, product design, and spatial design. Each phase builds on the strategic foundation we’ve created together.*
SCOPE OF WORK
- Vision and Purpose Development Support
- Positioning and Value Definition
- Brand Concept Development
- Sustainable Design Policy Formulation
- Strategy Document and Proposal Development
TIPS FROM NOSIGNER
KEY POINTS
IN DESIGN STRATEGY
KEY POINTS
IN DESIGN STRATEGY
POINT 01
RETURNING TO THE IDEAL VISION
Design strategy begins with the most fundamental question: “What should your company or brand be?” We envision the ideal state with you, uncover the real challenges buried in the gap between aspiration and reality, and design a future that’s both ambitious and achievable.
POINT 02
CONFRONTING CONFLICTS
Between ideal and reality, tension is inevitable. We see these conflicts as the most honest expression of who you are and where you’re headed. By examining them together, we discover not just problems to solve, but the precise moments where design can transform your business.
POINT 03
INTEGRATING SUSTAINABLE PERSPECTIVES
We believe sustainability shapes better design. By choosing materials thoughtfully, rethinking production, and designing for circularity, we help brands express their values authentically. Good design considers its entire lifecycle and the world it exists in.
PROCESS
NOSIGNER’S
DESIGN PROCESS
NOSIGNER’S
DESIGN PROCESS
RESEARCH
Duration: 1 month
We map how your brand lives in the world today—who sees it, how they experience it, and what gets lost in translation. Through systematic observation and analysis, we reveal the gap between intention and perception, between who you are and how you’re understood.
SCOPE OF WORK
- Interviews and Hearings
- Workshops
- Analysis of Existing Communications (Web, Advertising, Products, etc.)
DESIGN STRATEGY
Duration: 3 to 6 months
From insights, we build vision. We define where your brand should be and design the concrete systems to get you there—the mechanisms, the expressions, the experiences. This becomes your strategic blueprint: a comprehensive framework that we document, structure, and refine into actionable guidance for the long term.
SCOPE OF WORK
- Formulation of Strategic Guidelines
- Communication Strategy / Design Principles Development
- Defining Brand Tone & Manner
- Structural Design of Touchpoints and User Journeys
RESULTS
RESULTS THROUGH
DESIGN STRATEGY
RESULTS THROUGH
DESIGN STRATEGY
DESIGN CASES
“
Evolutional Creativity – Eisuke Tachikawa
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ブランディング
BRANDING
We distill an organization’s philosophy into names, concepts, logos, and taglines to build cohesive and competitive brands.
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プロダクトデザイン
PRODUCT DESIGN
Beyond product development, we design solutions that address real human needs and create positive social impact.
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パッケージデザイン
PACKAGE DESIGN
Through compelling visual design, we create packaging that communicates value and purpose while balancing function and beauty, fostering brand connection, trust, and positive social impact.
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WEB・アプリ
WEB & APP
We craft interactive digital experiences that inform and empower, creating platforms that tell compelling stories to deliver value to users.
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空間・建築
ARCHITECTURE
We design spaces and architecture that embody a brand’s philosophy while embracing circular practices through local materials and waste reuse.
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サインデザイン
SIGN DESIGN
We create signage that enhances the fluidity of spaces and cities while expressing brand philosophy, and spatial information design that builds pride of place.
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広告マーケティング
ADVERTISING
We design advertising that resonates deeply by pairing sharp concepts with strategic media placement to create a genuine connection with target audiences.
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アート
ART
We elevate contemporary ideas into art, visually and intuitively expressing essential questions and philosophies about projects and brands to inspire new ways of thinking and acting.
