PACKAGE DESIGN

パッケージデザイン

Through compelling visual design, we create packaging that communicates value and purpose while balancing function and beauty, fostering brand connection, trust, and positive social impact.

HOW

THE FRONTLINE 
CONNECTION
BETWEEN BRANDS 

AND CONSUMERS

THE FRONTLINE 
CONNECTION
BETWEEN BRANDS 

AND CONSUMERS

SCOPE OF WORK

  • Concept Development & Naming
  • Package Structure
  • Graphic Design
  • Sustainable Material & Print Specifications
  • Prototype Production
  • Print Partner Coordination

Packaging is where your brand and customer first meet—one of the most crucial touchpoints in B2C business. Unlike advertising, it communicates directly at the point of sale without media costs, making it your most cost-effective brand ambassador.

Package design lives between graphics and product, creating three-dimensional stories through form, structure, materials, and unboxing moments that engage both sight and touch. While packaging was once seen as disposable— a “necessary evil” environmentally—this understanding  has changed. Today, packaging is how brands demonstrate their values and environmental commitment in a tangible form.

At NOSIGNER, we design packaging integrated with product development from the start. We craft packages people want to keep, using materials and structures that minimize environmental impact while considering every stage from distribution to disposal. The result is packaging that carries your brand philosophy directly into customers’ hands and homes.

SCOPE OF WORK

  • Concept Development & Naming
  • Package Structure
  • Graphic Design
  • Sustainable Material & Print Specifications
  • Prototype Production
  • Print Partner Coordination

TIPS FROM NOSIGNER

KEY POINTS 
IN PACKAGE DESIGN

KEY POINTS 
IN PACKAGE DESIGN

POINT 01

DESIGNED FOR RETAIL REALITY

Packaging doesn’t exist alone—it lives in retail environments. We study store layouts, shelf arrangements, and how shoppers move and look. By thinking like your customers, we create packages that feel at home in their space yet are impossible to miss.

POINT 02

DESIGNING BEYOND THE PURCHASE

Most packages get thrown away immediately. We design for their second life by creating packaging so thoughtful that people want to keep it, repurpose it, or display it. This approach transforms sustainability from obligation into want.

POINT 03

SUSTAINABLE MATERIAL SELECTION

Today’s packaging must consider tomorrow’s resources. We choose recycled materials and design using single materials to enhance recyclability. When sustainability becomes part of your package’s beauty, it transforms responsibility into brand appeal.

PROCESS

NOSIGNER’S
DESIGN PROCESS

NOSIGNER’S
DESIGN PROCESS

1

CONCEPT

We define packaging direction rooted in product value and brand philosophy. When developing alongside products, we often begin by creating names for the product or series.

SCOPE OF WORK

  • User Research
  • Brand & Product Positioning
  • Naming Development
  • Statement Development
2

SPECIFICATION SELECTION

Duration: 1 – 2 months

We determine structure, size, materials, and production methods. Balancing cost, sustainability, and logistics, we find solutions that work beautifully and practically.

SCOPE OF WORK

  • Material Selection
  • Printing & Finishing Methods
  • Logistics & Storage Design
3

DESIGN

Duration: 1 month –

We unite structure, graphics, and information design to create packaging that communicates product appeal through sight and touch instantly.

SCOPE OF WORK

  • Graphic Design & Typography
  • Structural Design
  • Mockup Production
4

PROTOTYPING

Duration: 1 month – 2 months

With prototypes, we test user experience, functionality, and production precision. Working with physical samples, we refine every detail to perfection.

SCOPE OF WORK

  • Prototype Production
  • Color & Process Testing
  • Design Refinement
5

PRODUCTION SUPPORT

Duration: 1 month – 2 months

We guide your packaging to market—submitting final files, checking color proofs and die cuts, and ensuring quality through production and delivery.

SCOPE OF WORK

  • File Preparation
  • Color & Press Proof Verification
  • On-Site Supervision & Final Refinement

DESIGN CASES

By exploring these internal layers, we uncover the invisible reasons embedded within an object,
 making it easier to envision new ways of enhancing its essential meaning. By exploring these internal layers, we uncover the invisible reasons embedded within an object,
 making it easier to envision new ways of enhancing its essential meaning.

Evolutional Creativity – Eisuke Tachikawa

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