NANA Lv. is an innovation center for industry and academia collaborations. It takes the form of a satellite campus for the Yokohama City University’s Graduate School of Data Science and space for companies that want to collaborate with the University.
We were asked to take on the branding of the facility, and designed the naming, visual identity, and space. The aim was to position it as a hub for future innovation by fostering education and practice in data science.
Being located on the seventh floor of the Yokohama Landmark Tower, Nana Lv.’s name suggests the in-between state of a level 7 in RPG games, where you’re getting used to the adventure and start getting into the real levelling up. It symbolizes both the current location of Yokohama-based business, looking to the future for innovation, and the center’s philosophy of supporting adventurers willing to take on challenges.
For the logo design, the “7” and the “L” were used as the source of inspiration for the triangular windows on the 7th floor of Landmark Tower. It was then made into a pattern and applied to the entrance of the facility and the glass surfaces of the private rooms, spreading out “NANA Lv.” activities in the whole space.