PROJECT
CAR EMERGENCY BOX
Vehicle emergency survival kit—compact trunk storage with essential disaster supplies for life-saving mobility.
WHY
Is a new industry possible in the area stricken by the world’s largest disaster?
HOW
Tohoku-an industry of global disaster preparedness?
“CAR EMERGENCY BOX” is a car accident prevention kit, as a part of the series of “THE SECOND AID,” a disaster prevention kit created upon collaboration with Kohshin Trading Company in Sendai, Japan. This kit reflects the developer’s experience when stuck in his car due to a snow storm. “CAR EMERGENCY BOX” is a compact and stylish designed kit, which can be stored easily in the car dashboard. Included are basic essential items, such as a heating pad and portable toilet, and a manual for a car-emergency that includes the output of “OLIVE”—a wiki-style website launched just 40 hours after the Great East Japan Earthquake.
WILL
A best-seller disaster preparation kit, spreading the idea throughout Japan.
Although we developed this project with a company affected by the disaster holding little experience in this field as of yet, it gradually increased its sales and resulted in selling tens of thousands of sets. It became a best-selling disaster prevention kit, quickly becoming popular all over Japan. Acclaiming new positions with design awards worldwide, the lineup of orders is gradually increasing. However, this is all still insufficient to build a disaster prevention industry. As the memory of the earthquake is slowly disappearing, it is especially important and necessary now to develop further for the future.
INFORMATION
- What
- CAR EMERGENCY BOX
- When
- 2016
- Where
- Sendai, Japan
- Client
- Scope
- Design strategy / Social design / Branding / VI / Packaging / Illustration /Book cover and inner page design
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Toshiyuki Nakaie)
- Photo
- NOSIGNER (Kunihiko Sato)
