PROJECT

Re.ing

多様な関係性を祝福するジュエリーブランド。4種のリングで様々な絆を表現。

WHY

To celebrate couples in diverse relationships.

In a modern society where different values coexist, different types of relationships are transcending nationalities and genders. For instance, nowadays, marriage as a form of love does not only limited to male and female couples. It also applies to same-sex marriages and other diverse partnerships, including the LGBTQ community. The traditional concept of engagements and marriages has expanded. All these relationships are equally precious and should not be measured by laws and customs from countries and societies. We questioned with what methods could we choose and express our own will freely in any relationship.

Percentage of sexual minorities in Japan.

Yusuke Kakei, *How to Build a Sustainable Community* | Eiji Press

HOW

Rings that symbolize diverse kinds of couple relationships.

Launched by Natsuko Shiraki from ethical jewelry brand HASUNA, and Shinpei Takagi from the Creative Company NEW PEACE, “Re.ing (ring)” as a jewelry piece protecting oneself against evil vision, is produced as a powerful symbol for people who want to live freely, blessing diverse relationships of today. Being in charge of the collection, we embodied the brand’s vision and celebrated various relationships with four different rings. “LITTLE RAINBOW,” which was inspired by different forms of love; “DEARMOND,” a personal connection beyond life and death; “PETTIE,” a blessing between humans and their pets; and finally, “KEPPAN,” a special bond formed between friends who share the same value.

Number of countries same-sex marriage is legal.

“LITTLE RAINBOW”

“LITTLE RAINBOW” is a ring inspired by various forms of love beyond genders and nationalities. The two rings, iris and lilac, reflect off different colors, where the shades change depending on the light. When the rings come together, a rainbow appears inside. It symbolizes the differences in humans and shows respects to diverse and beautiful relationships.

“DEARMOND”

“DEARMOND” is inspired by the connections beyond life and death. The shining diamond is a one of a kind diamond, made of carbons from hairs and bones of your loved one who passed away. One can always feel the presence them, serving as a remembrance of someone important. The circle embedded in the ring symbolizes an eternal and steady bond.

Do you think that pets are also part of the family?

“PETTIE”

“PETTIE” is based on the connection between owners and their pets. The rings are of tin, which is soft and easy to bend by hand, fitting gently onto the body. The ribbon, which also is the design motif, represents supporting minds and symbolizes supporting partnerships.

“KEPPAN”

“KEPPAN” is inspired by “blood case,” where Samurais swore to each other by cutting their fingers pressing their blood together, or on their signature, to seal their kinship. By using the fingerprints of each ring owner, we visualize the data as the design. This ring expresses the firm connection and protection to those who share the same belief.

WILL

Forming new relationships through rings.

Each project developed by Re.ing attracted attention on various media platforms. The brand concept was a success with extensive support from fundraising and crowdfunding. New relationships are created through these rings every day. To expand the product lineup, Re.ing will start to share information through media platforms and hold events. Moreover, it strives to foster the brand community that will continue to work on celebrating the world with various relationships.