The accommodation facility BYAKU, branded by NOSIGNER, has received the JAXURY Altruism Award.
Located in Narai-juku, Nagano, BYAKU is a hotel that breathes new life into 200-year-old cultural heritage architecture—creating a new narrative rooted in place and history.
At NOSIGNER, we aim to build symbiotic relationships between local communities and travelers by revitalizing underutilized regional assets and passing on Japan’s beautiful landscapes to future generations.
Launched in 2021, the JAXURY Awards celebrate companies and organizations that embody “Japan’s Authentic Luxury.”
See the full list of award recipients from here here .