We were in charge of branding the skincare brand “warew” (和流), which means “Japanese style.” We aimed to make a new standard in Japan, focusing on the formalities of the natural ingredients and its domestic origin. As a brand for women who masters in Japanese beauty, we chose a transparent white and a deep vermillion as their brand color. We were inspired by “shiromuku” (a traditional pure white) and its roots of “shrines,” that is a symbol of Japanese women’s beauty. The symbol expresses the essence of the “Hinomaru” (circle of the sun in the Japanese flag) is made to look like a hand mirror that is a tool symbolizing women’s beauty. The glass bottles were inspired by the standing posture of Japanese women, with the band wrapped at the center. By using this band, we produced natural and elegant skincare, where we aimed to makes you feel beautiful from within, which connects to the philosophy of warew.