PROJECT

THE MOON

Resonated globally, inadvertently inspiring countless imitations.

WHY

To remember
the light of hope
that illuminated
the night sky
after the earthquake.

On the 11th of March 2011, the largest earthquake in Japan with a magnitude of 9.0 hit East Japan causing enormous damage. The earthquake and tsunami caused several power stations to shut down. Under the dark nights of uneasiness the people spent in damaged areas, there was one night a full moon shone in the shadowy skies. It was the brightest it had ever been since the last 20 years, which we saw as the light of hope of Japan, engulfed in a hopeless atmosphere. At the same time, it seemed like a symbol of awe that evoked connections with the earthquake. A full moon that burned into our hearts. We wondered if this memory could be left in some kind of form.

The history of the light, which is illuminating in the darkness of night

HOW

Produced
the world’s first LED light
with 3D data
of the full moon.

THE MOON was the first ever LED light to reproduce an elaborate full moon with a 3D printer, based on 3D data of the moon observed by JAXA satellite “Kaguya”. We currently live surrounded by a large number of lights. However, retrospectively in human history, the brightest like that has ever illuminated dark nights since ancient times was nothing but the moon. When you think about this, you may be able to think that every light that exists in the world today is a copy of the moon. As we realized a light that reproduced the same shape of the moon was the ultimate light with the most natural look, we devised THE MOON as a prototype.

WILL

A huge hit,
resulting in
millions of copies.

THE MOON is the first ever light to reproduce the shape of a full moon with a 3D printer, where now it is able to be easily purchased at a low price online of copied products. Starting with our design, although this light spread through the world in this way, there is no better original design than the moon itself, that does not belong to anyone. THE MOON was probably a project that taught us that projects can gradually become something that is not the original designers work when people start to resonate with the product.