why:
To securely connect Japan's present leading wood industry to the future.
Changes in production value of
traditional craft industry.
how:
A geometrically perfect shape.
now:
Although the design was highly appreciated, the original purpose still needs to be reached.
The prototype of the jewelry box applied the high technology of Kitatani has gained a reputation in various places. Unfortunately, the company was in a crisis such as being forced to bankruptcy due to poor management. Our purpose is to create new markets, movements, and relationships through branding and communication strategies, to save as many artisans and production areas as possible. These designs were a part of a series of projects NOSIGNER and Eisuke Tachikawa worked on, as a traditional industrial producer in Tokushima prefecture from 2007 to 2009. This series brought about valuable experiences that would determine our future missions.
what:
SQUARES
when:2009
where:
Tokushima, Japan
who:
Product Design
Product Design
NOSIGNER (Eisuke Tachikawa)
Manufacturer
Manufacturer
Kitatani
Photo
Photo
Masaharu Hatta
Client
Client
AWA Furniture Collection