In the course of adapting to their environment, living creatures have developed a huge variety of textures and colors.​​​​​​​ For butterflies, fish, birds, flowers, and all other kinds of living things, the ultimate choice of what texture to adopt in order to adjust to the environment is linked directly to survival. Altering one’s color and textural qualities is one of the simplest methods of environmental adaptation.

An observational experiment comparing the wings of actual butterflies with papers that have similar textures to those wings. Butterflies have numerous variations in wing texture and color. They have survived by adjusting their form to the environment: those that live in close proximity to predators imitate objects such as dry leaves while those that live in environments of relative safety take on alluringly contrasted forms in order to gain the advantage in procreation. As a result, butterflies have developed a variety of features, from the leaf-like wings of  the oak leaf butterfly to the beautiful  structural colors of the morpho butterfly.

In commercial design, too, altering texture is the most simple and effective survival strategy. In the field of packaging design for example, in order to survive in cutthroat markets, designers use a variety of papers to blend in or stand out—everything from hologram paper closely akin to the wings of a morpho butterfly to rough-textured paper similar to dry leaves. Surely we could say that the phenomenon observed in butterflies is a type of evolutional graphic design. We tried to find papers resembling butterflies’ wings as closely as possible in order to undertake comparisons. The comparisons reveal that in terms of both the depth of the jet-black shade and the stereoscopic effect of the hologram, the papers are clearly eclipsed by the butterflies’ wings, the product of two million years of evolution.​​​​​​​