PROJECT

ggg/ Integration

Fusion as creative principle—expressed through iPhone-integrated objects.

WHY

What are
the fundamentals
for creating innovation?

Society is changing drastically. Even now 50 years later since 1972, which was said to be the limit of growth for human beings, we are still growing today. Changes to halt the collapse of biodiversity and actions to keep a sustainable society no longer have a temporal grace. We need more people to change society. We often say that things “evolve” by changing society. If we say that the changing society is evolving, will we be able to learn more about the process of this evolving society, from the evolution of living things?​​​​​​​​​​​​​​

HOW

Invention—everything
crossbreeds and integrates.

Even in the design of artifacts, things are constantly evolving and culling from advances in technology, human interests and within the changing context of time. The development of species on the premise of diversity closely resembles the form of evolution of living things. The invention constantly seeks to supplement the evolution of people. Being faster and more comfortable is perhaps not the kind of design that has been advanced by such philosophy and instinct of mankind. If evolution and the design of living organisms are sufficiently similar, it should make innovation easier, by understanding the process well, applying this to inventions and designs.”Evolution Thinking” is a methodology of creativity for education, to learn the ways of thinking, from nature.

Blending and coexisting.
Living creatures integrate and evolve. A leading example is the way in which single-call organisms incorporated another type of  organism, mitochondria, in the process of evolving into animal cells. Other examples include how sea slugs acquire a capacity for photo synthesis by ingesting chlorophyll from algae, and the mechanism by which children inherit dominant genes from their parents. Integration could be seen as one of the basic law of evolution.​​​​​​​

Integration is an indispensable method in man-made design and innovation, too. Joseph Schumpeter once defined innovation as “new combination” (neue Kombination): in the field of human invention, integrating different things is the foundation of creating new ones.​​​​​​​​​​​​​​

An example of integration between the natural and artificial realms is genetic engineering.Humans have unlocked the secrets of DNA and reached a stage at which organisms can be equipped with new functions, as in the case of implantation of spider genes in coli bacteria to enable them to produce the same kind of thread as spider silk. However, the question of how new species with “hacked” DNA might impact their environments remains open; the future is unknown, and serious doubts remain.​

Integration Circuit.
In a short space of time, the mobile phones we use have become an integration of the radio, the camera, the computer, the compass, the GPS, the notepad, the gaming device, and countless other tools. As expressed by the term “destructive innovation”.  as integration has advanced, the markets for these individual tools have been swallowed up by the smartphones. Here, we have gathered together each of  these tools, and observed how they are integrated. What emerges from this asa whole is the form of desire: the kind of evolution that humans crave. We can also catch a glimpse of the margin remaining for evolution in the future.​​​​​​​​​​​​​​

WILL

Evolutional Creativity
came to be
by integrating
all ways of thinking.

“Evolutional Creativity” started as a small experimental exhibition, and is currently gradually spreading, while being supported by proponents such as the automobile company, the real estate company of the largest scale in Japan and the manager of the global company of apparel. (Reference article:  Harvard Business review  etc). We will continue to provide “Evolution Thinking” as a program to nurture innovators that change society. In order to realize a sustainable symbiotic society, do not you think that there is at least one innovator within 2000 people, aiming for social change? While it is said that by 2050 the population will exceed 10 billion, one in 2000 is one in five million. With that, we believe that a superior educational program that truly brings up a number of people who realize social change is necessary.

INFORMATION
What
ggg/Integration
When
2016
Where
Tokyo, Japan
Client
Scope
Installation / Space Design
CREDIT
Artwork
NOSIGNER (Eisuke Tachikawa)
Photo
Kunihiko Sato

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