WIKI "OLIVE," which shares good designs in the event of a disaster, launched 40 hours after the Great East Japan Earthquake and ignited the movement of disaster prevention design after the earthquake. These activities will create THE SECOND AID, creating a disaster prevention industry in Tohoku. Also, OLIVE's books were developed into Tokyo disaster prevention (collaborating with Dentsu), the most significant disaster management plan in the history of the administration, which Tokyo later issued more than 8.30 million copies and distributed to all households. We made it a movement to enjoy disaster prevention.
Starting with the design work from Tokushima's woodwork production from student days, work with traditional industries is diverse. We worked on the design direction of the traditional craft brand "Aeru," a 0 to 6-year-old brand that received the APEC BEST AWARD as a social enterprise. In addition, Kanpyou Udon in Oyama City, Tochigi Prefecture, won the world's No. 1 design award in the food package category at the 2009 PentAwards. Worked on the branding of Echizen Lacquer, which is the largest lacquer production area in Japan, and developed the blackest lacquer in the history of 1200 years of lacquer tradition integrated with the pictogram that expresses the true meaning of lacquer, and the CNT technology of Toyo Ink.
Tohoku Reconstruction Support
Since OLIVE's work, he has worked on several Tohoku reconstruction support projects. A project to create a disaster prevention industry typified by THE SECOND AID, “A snack TIMES” project to create a market by introducing East Japan's treats in collaboration with JR East, an accessory brand OCICA to create a community on the Oshika peninsula of Ishinomaki At the EAST JAPAN PROJECT, a student at Sakai, we continue to connect the affected districts and markets, such as product design.
In Shizuoka City, as a branding director of the Cultural Art Creation Base Formation Project, we will expand the “Machi wa Theater” policy in collaboration with Mayor Nobuhiro Tanabe and director Miyagi Kei, “ON STAGE SHIZUOKA” and “Fuji no Nii World Theater The brand aims to make Shizuoka a sacred place for performing arts. In Yokohama, he works on the branding of the baseball team BayStars to establish a lifestyle with baseball and works on designs that extend to the streets of Yokohama, such as THE BAYS, + B, and Manhole. In addition, through collaboration with ACY / Baystars, we are connecting the innovators of Yokohama through the creation of a community called WE BRAND YOKOHAMA.
From March 2014-August 2014, the Cabinet Secretariat, "Cool Japan Movement Promotion Conference," appointed Eisuke Tachikawa as a concept director from the minister and accepted as a volunteer and put together the "Cool Japan proposal." Contributing to formulating the Cool Japan mission declaration "Japan for creatively solving the problems of the world" and presenting it with the former Minister Atsumi Inada. I drew a design strategy ahead of the SDGs. However, one week after the declaration, it will become a visionary proposal by the reshuffle of the cabinet. I also like the shrine and temple that both self and others recognize in the proposal, such as the improvement of the sign plan of the temples and shrines and the TEDx Tokyo. We aim at the preservation of tradition. The cosmetic brand WAREW with the theme of white indigo, shines in the world's top package design in the field of cosmetics in the 2013 PentAwards.
Since 2007, he has been working as a graphic designer since he started designing as a graphic designer at the University of Tokyo's Center for Advanced Science and Technology Research and has been working on science communication since its inception. Branding support for "Hair Tourism" is operated by the public relations director of the National Astronomical Observatory of Japan and Naoko Yamazaki, an astronaut. In Milan Salone, in collaboration with AGC, we created the world's largest glass molecular structure model using glass material samples. He was introduced as BEST OF MILAN DESIGN WEEK from FRAME.
In the “Design Strategy Recommendation for Radioactive Waste Final Disposal Site” proposed to the Ministry of Economy, Trade and Industry in 2018, the radioactive waste disposal site should be neutralized from the nuclear policy and conversely integrated with the renewable energy policy. So, he drew a strategy for the disposal site to become a hill of hope for future energy policy.