Eisuke Tachikawa

1. Implementing social context—to create a beautiful future with social design.

2. Structuring design knowledge— to clarify different ways of thinking and increase the number of innovators who will lead the evolution of society.

Representative of NOSIGNER. A design strategist. Keio University Special Associate Professor. Implement social context o create a beautiful future with social design. Structure design knowledge to clarify different ways of thinking and increase the number of innovators who will lead the evolution of society.To realize these two goals, many design projects are delivered by multi-sector collaborations in fields represented by the SDGs, such as future energy, regional revitalization, traditional industries, and scientific communication. We work across various boundaries of product, graphic, architecture, space, and inventions.

Bestowed with over 100 international awards such as Good Design Award Gold Award (Japan) Asian Design Award Grand Prix (Hong Kong), and many international awards such as Good Design Award, DIA Award (China Design University), also serving as a jury member at WAF (World Architecture Forum). Major works include OLIVE, Tokyo Bousai (Tokyo), Yamamotoyama, Yokohama DeNA Baystars, YOXO (Yokohama City), MOZILLA FACTORY, aeru, and Echizen Urushi (Sabae City). In addition, Tachikawa advocates "Evolution Thinking" a method that helps generate ideas and inventions by comparing innovation with the evolution of living things. He is an innovative design educator, fosters innovators in sectors of large Japanese companies, governments and social entrepreneurs.

Design strategist
NOSIGNER Representative
Keio University Graduate School SDM (Associate Professor)
Shizuoka City Agency for Cultural Affairs Arts Branch Formation Business (Branding Director)
Good Design Award (Jury)
Cocre! Project  (Creative Director)
Miratsuku NPO Corporation (Director)
Regional Branding Association (Director)
Naorai Co., Ltd. (Outside Director)
47 PLANNING (Outside Director)
Fukuoka Regional Strategy Promotion Council (FDC) (Senior Fellow)

Disaster prevention

"OLIVE" is a wiki-like platform sharing useful designs in the event of a disaster. It was launched only 40 hours after the Great East Japan Earthquake that enlighted the movement of disaster prevention design after the great earthquake. 

The outcome developed further through THE SECOND AID, which lead to the creation of disaster prevention industries in Tohoku. The OLIVE book was later developed by Tokyo Metropolitan Government,Tokyo Metropolitan Government issued more than 8.3 million copies and distributed to all households within Tokyo. This caused a movement in Japan to learn disaster preparation in an enjoyable way.

Revitalizing traditional industries

Works with established industries are diverse, where he began designing Tokushima's woodwork production projects as a student. He directed design projects for traditional Japanese brand "aeru" (a brand specially made for 0-6-year-old children) receiving the APEC BEST AWARD as a social enterprise. Also, Kanpyou Udon in Oyama City of Tochigi Prefecture was awarded internationally in the best food packaging category at the 2009 PENTAWARDS. He has worked on branding the largest lacquer production area in Japan "Echizen Lacquerware", integrating pictograms that best expressed the authenticity of lacquer. He is also continuing to develop the blackest lacquer in the history of 1200 years of lacquer tradition with CNT technology, together with Japan's largest ink company, Toyo Ink.

Tohoku reconstruction support

Since OLIVE, he has continued to work on various projects to support the reconstruction of Tohoku in Japan. Projects consistently continue to take on challenges to connect the community and markets of affected areas. These projects include "THE SECOND AID"—creating a disaster prevention industry, "Oyatsu TIMES"—creating a new market by introducing Eastern Japan's sweets in collaboration with JR East Japan, accessory brand "OCICA"—creating a community in the Oshika Peninsula of Ishinomaki, to designing products for "EAST JAPAN PROJECT" of master Kengo Kuma.

Regaining civic pride

He is the branding director for 文化芸術創造拠点形成事業 (a cultural and artistic creation based business) in Shizuoka city. In collaboration with Mayor Nobuhiro Tanabe and Director Satoshi Miyagi, the policy "the Town is a Theatre" expanded.  Projects such as "ON STAGE SHIZUOKA" and "World Theatre Festival Shizuoka" were created, aiming for Shizuoka city to become a sacred place for performing arts. In his hometown of Yokohama, he worked on branding the baseball team Baystars, on projects such as THE BAYS, + B and their manhole covers surrounding their stadium. Also, in collaboration with ACY Baystars, he works on connecting Yokohama's innovators through a new community called WE BRAND YOKOHAMA.

Cool Japan

The Cabinet Secretariat of "Cool Japan Movement Promotion Council" appointed Tachikawa as the Concept Director in 2014 (March-August). He accepted this position as a volunteer and brought together the "Cool Japan Proposal." Cool Japan's mission was declared along with the Prime Minister as "Japan to solve world problems creatively" due to its contribution towards creativity. Tachikawa also designed this strategy ahead of the SDGs, though it became a visionary proposal due to the cabinet reshuffle. He continues to admire shrines and Buddhist temples. He has presented at TEDxTokyo on projects for improvements on signs for temples and shrines. He aims to preserve tradition. The WAREW cosmetics brand produced with the theme of "Shiromuku", meaning "a pure white of innocence" in Japanese, was awarded as the best packaging design in the cosmetics field of PENTAWARDS in 2013.

Science communication

From 2007 to 2009, from assisting the design direction for the PR of the University of Tokyo Advanced Science and Technology Research Centre, he began his position as a graphic designer, where he realized his passion for science communication since its foundation. He supports "Sora Tourism" by branding the project, handled by the National Astronomical Observatory Director of Suspension Public Relations and astronaut Naoko Yamazaki. For Milano Salone, in collaboration with AGC, we created the world's largest glass molecular structure model with glass material samples, and introduced by FRAME Magazine (Amsterdam) under "BEST OF MILAN DESIGN WEEK".

Renewable energy

In 2018, the "Proposal for Design Strategy for Radioactive Waste Final Disposal Site" was proposed to the METI (Ministry of Economy Trade and Industry) to neutralize the final waste disposal site from nuclear power policy, and integrate it with renewable energy policy. He outlined a strategy for the disposal site for a more hopeful future for energy policies.




グッドデザイン賞金賞(日本)アジアデザイン賞大賞(香港)など100以上の国際賞を受賞し、またグッドデザイン賞・DIA Award(中国设计智造大奖)・WAF(世界建築フォーラム)など多くの国際賞の審査委員を歴任する。主な仕事にOLIVE・東京防災(東京都)・山本山・横浜DeNAベイスターズ・YOXO(横浜市)・MOZILLA FACTORY・aeru・越前漆(鯖江市)など。また、デザインや発明の仕組みを生物の進化から学ぶ「進化思考」を提唱し、デザイン教育者として日本の大企業・行政・社会起業家のセクターの中に変革者を育成している。

慶應義塾大学大学院SDM 特別招聘准教授
静岡市 文化庁芸術拠点形成事業 ブランディングディレクター
コクリ!プロジェクト ディレクター
NPO法人ミラツク 理事
(社)地域ブランディング協会 理事
ナオライ株式会社 社外取締役
47PLANNING 社外取締役


東日本大震災の40時間後に立ち上げた災害時に役立つデザインを共有するWIKI「OLIVE」は、大震災以降の防災デザインのムーブメントに火をつけた。その活動がTHE SECOND AIDを生み、東北の防災産業創出につながる。またOLIVEの書籍が、後に東京都が803万部以上を発行し、全世帯に配布した行政史上最大の防災計画である東京防災(電通と協働)のデザインに発展。楽しむ防災をムーブメントにした。


学生時代からの徳島の木工のプロデュースからデザインの仕事を始めたのを皮切りに、伝統産業との仕事は多岐にわたる。社会起業としてAPEC BEST AWARDを受賞した0〜6歳の伝統ブランド「和える」のデザインディレクションを手がける。また、栃木県小山市のかんぴょううどんは2009年ペントアワードの食品パッケージデザイン部門にて世界一となるプラチナ賞を受賞。日本最大の漆器産地、越前漆器のブランディングを手がけ、漆の真贋ををわかりやすく表現するピクトグラム、東洋インキのCNT技術と融合した漆伝来1200年の歴史上最も黒い漆の開発を手がけている。


OLIVEの仕事以来、東北復興支援のプロジェクトを数多く手がけている。THE SECOND AIDに代表される防災産業創出のためのプロジェクト、JR東日本との協業による東日本のおかしを紹介して市場をつくる「おやつTIMES」プロジェクト、石巻の牡鹿半島にコミュニティをつくるためのアクセサリーブランドOCICA、師である隈研吾のEAST JAPAN PROJECTにてプロダクトデザイン等、被災地のコミュニティと市場をつなぐ挑戦を続けている。


静岡市では、文化芸術創造拠点形成事業のブランディングディレクターとして、田辺信宏市長や演出家の宮城聰さんとの協業で「まちは劇場」政策を広げ、「ON STAGE SHIZUOKA」や「ふじのくに⇄世界演劇祭」のブランディングを手がけて静岡をパフォーミングアーツの聖地にすることを目指している。地元横浜では、ベイスターズのライフスタイル化のブランディングを手がけ、THE BAYSや+B、マンホールなど横浜の街に広がるデザインを手がける。またACY・ベイスターズとの協業でWE BRAND YOKOHAMAというコミュニティづくりを通して、横浜の変革者たちを繋いでいる。




2007-2009に東京大学先端科学技術研究センターの広報のデザインディレクションを手がけるところからグラフィックデザイナーとして活動を開始するなど、創業期よりサイエンスコミュニケーションに取り組んでいる。国立天文台の懸広報室長や宇宙飛行士の山崎直子さんが手がける「宙ツーリズム」をブランディングで支援している。ミラノサローネではAGCとの協業で世界最大のガラスの分子構造模型をガラスの素材サンプルで創り上げ、FRAME(蘭)からBEST OF MILAN DESIGNWEEKとして紹介される。


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