NOSIGNER Representative, Design Strategist, Evolution Thinker, Keio University Associate Professor
As a design activist, he seeks to use design to build a better tomorrow (Practice: Social Design) and to nurture innovators by learning creative education from nature (Principle: Evolution Thinking). Through design that transcends a variety of fields including product design, graphic design, space design, architecture, and invention, he creates comprehensive design concepts addressing areas such as next-generation energy, regional revitalization, traditional industry, science communication, and sustainable development. He aims to revitalize creative education across sectors through the Evolution Thinking principles of learning creativity from biological evolution in order to foster a new generation of design revolutionaries who will carve the way to a better future.
Winner of more than 100 awards worldwide, including the Good Design Gold Award (Japan) and Design for Asia Grand Award (Hong Kong), he has also served as a judge for the Good Design Award, DIA (Design Intelligence Award), DFAA (Design for Asia Award), and WAF (World Architecture Festival). His prominent projects include OLIVE, Tokyo Bousai (Tokyo), YAMAMOTOYAMA, Yokohama DeNA BayStars, YOXO (Yokohama), MOZILLA FACTORY SPACE, aeru, and ECHIZEN URUSHI (Sabae City).
WIKI "OLIVE", which shares useful designs in the event of a disaster launched 40 hours after the Great East Japan Earthquake, ignited the movement of disaster prevention design after the earthquake. These activities will create THE SECOND AID, which will lead to the creation of disaster prevention industry in Tohoku. Also, OLIVE's books were developed into Tokyo disaster prevention (collaborating with Dentsu), the largest disaster management plan in the history of the administration, which Tokyo later issued more than 8.30 million copies and distributed to all households. We made it a movement to enjoy disaster prevention.
Starting with the work of design from Tokushima's woodwork production from student days, work with traditional industries is diverse. Worked on the design direction of the traditional brand "aeru", a 0 to 6 year old brand that received the APEC BEST AWARD as a social enterprise. In addition, Kanpyou Udon in Oyama City, Tochigi Prefecture won the world's No. 1 design award in the food packagecategory at the 2009 PentAwards. Worked on the branding of Echizen Lacquer, which is the largest lacquer production area in Japan, and developed the blackest lacquer in the history of 1200 years of lacquer tradition integrated with the pictogram that expresses the true meaning of lacquer, and the CNT technology of Toyo Ink
Tohoku Reconstruction Support
Since OLIVE's work, he has worked on a number of Tohoku reconstruction support projects. A project to create a disaster prevention industry typified by THE SECOND AID, “A snack TIMES” project to create a market by introducing East Japan's treats in collaboration with JR East, an accessory brand OCICA to create a community on the Oshika peninsula of Ishinomaki At the EAST JAPAN PROJECT, a student at Sakai, we continue to connect the affected communities and markets, such as product design.
In Shizuoka City, as a branding director of the Cultural Art Creation Base Formation Project, we will expand the “Machi wa Theater” policy in collaboration with Mayor Nobuhiro Tanabe and director Miyagi Kei, “ON STAGE SHIZUOKA” and “Fuji no Nii World Theater The brand aims to make Shizuoka a sacred place for performing arts. In Yokohama, he works on branding of BayStars lifestyle, and works on designs that extend to the streets of Yokohama such as THE BAYS, + B, and Manhole. In addition, through collaboration with ACY / Baystars, we are connecting the innovators of Yokohama through the creation of a community called WE BRAND YOKOHAMA.
In March 2014-August 2014, the Cabinet Secretariat "Cool Japan Movement Promotion Conference" was appointed as a concept director from the minister and accepted as a volunteer and put together "Cool Japan proposal". Contributing to the formulation of the Cool Japan mission declaration "Japan for creatively solving the problems of the world" and presenting it with the former Minister Atsumi Inada. I drew a design strategy ahead of the SDGs. However, one week after the declaration, it will become a visionary proposal by reshuffle of the cabinet.I also like the shrine and temple that both self and others recognize in the proposal, such as improvement of the sign plan of the temples and shrines and the TEDx Tokyod. We aim at preservation of tradition. The cosmetic brand WAREW with the theme of white indigo shines in the world's top package design in the field of cosmetics in the 2013 PentAwards.
Since 2007, he has been working as a graphic designer since he started designing as a graphic designer at the University of Tokyo's Center for Advanced Science and Technology Research, and has been working on science communication since its inception. Branding support for "Hair Tourism", which is operated by the public relations director of the National Astronomical Observatory of Japan and Naoko Yamazaki, an astronaut. In Milan Salone, in collaboration with AGC, he created the world's largest glass molecular structure model using glass material samples, and was introduced as BEST OF MILAN DESIGNWEEK from FRAME.
In the “Design Strategy Recommendation for Radioactive Waste Final Disposal Site” proposed to the Ministry of Economy, Trade and Industry in 2018, the radioactive waste disposal site should be neutralized from the nuclear policy and conversely integrated with the renewable energy policy. So, he drew a strategy for the disposal site to become a hill of hope for future energy policy.