Evolutional Creativity Inventor
Basic Concept Creator for the 2025 Osaka Kansai Expo’s Japan Pavilion
Kanazawa College of Art (Visiting professor)
National Institute of Technology, Anan College (Professor)
Keio University Graduate School SDM (Lecturer)
e.CO., LTD. (Chief Design Officer / Director)
Naorai Co., Ltd. (Outside Director)
47 PLANNING (Outside Director)
ZENLOOP (Chief Design Officer / Director)
Eisuke Tachikawa is a design strategist who designs alternatives for a hopeful future and aims to renew creativity education.
In order to foster change-makers in various sectors of industry, academia, and government, he advocates "Evolutional Creativity," which tells the essence of creativity from the natural phenomenon of biological evolution, and continues to work to spread creative education.
He has gone beyond the realms of products, graphics, and architecture to create comprehensive strategies for countless next-generation energy, regional revitalization, and SDG related projects, and lead them all to success.
Winner of more than 100 awards worldwide, including the Good Design Gold Award (Japan) and DFA Design for Asia Grand Award (Hong Kong), he has also served as a judge for the Good Design Award, DIA (Design Intelligence Award), DFAA (Design for Asia Award), and WAF (World Architecture Festival). His main projects include OLIVE, Tokyo Bousai, PANDAID, YAMAMOTOYAMA, Yokohama DeNA BayStars, YOXO (Yokohama, Japan), the basic concept creator for the 2025 Osaka Kansai Expo’s Japan Pavilion.
He is the writer of "Evolutional Creativity" (Ama no Kaze, 2021) which won the YAMAMOTO SHICHIHEI Prize, Japan's leading academic award selected by biologists and economists, and "Design and Innovation - 50 ways to create the future" (Pie International, 2016)
WIKI "OLIVE", which shares useful designs in the event of a disaster launched 40 hours after the Great East Japan Earthquake, ignited the movement of disaster prevention design after the earthquake. These activities will create THE SECOND AID, which will lead to the creation of disaster prevention industry in Tohoku. Also, OLIVE's books were developed into Tokyo disaster prevention (collaborating with Dentsu), the largest disaster management plan in the history of the administration, which Tokyo later issued more than 8.30 million copies and distributed to all households. We made it a movement to enjoy disaster prevention.
Starting with the work of design from Tokushima's woodwork production from student days, work with traditional industries is diverse. Worked on the design direction of the traditional brand "aeru", a 0 to 6 year old brand that received the APEC BEST AWARD as a social enterprise. In addition, Kanpyou Udon in Oyama City, Tochigi Prefecture won the world's No. 1 design award in the food package category at the 2009 PentAwards. Worked on the branding of Echizen Lacquer, which is the largest lacquer production area in Japan, and developed the blackest lacquer in the history of 1200 years of lacquer tradition integrated with the pictogram that expresses the true meaning of lacquer, and the CNT technology of Toyo Ink
Tohoku Reconstruction Support
Since OLIVE's work, he has worked on a number of Tohoku reconstruction support projects. A project to create a disaster prevention industry typified by THE SECOND AID, “A snack TIMES” project to create a market by introducing East Japan's treats in collaboration with JR East, an accessory brand OCICA to create a community on the Oshika peninsula of Ishinomaki At the EAST JAPAN PROJECT, a student at Sakai, we continue to connect the affected communities and markets, such as product design.
In Shizuoka City, as a branding director of the Cultural Art Creation Base Formation Project, we will expand the “Machi wa Theater” policy in collaboration with Mayor Nobuhiro Tanabe and director Miyagi Kei, “ON STAGE SHIZUOKA” and “Fuji no Nii World Theater The brand aims to make Shizuoka a sacred place for performing arts. In Yokohama, he works on branding of BayStars lifestyle, and works on designs that extend to the streets of Yokohama such as THE BAYS, + B, and Manhole. In addition, through collaboration with ACY / Baystars, we are connecting the innovators of Yokohama through the creation of a community called WE BRAND YOKOHAMA.
In March 2014-August 2014, the Cabinet Secretariat "Cool Japan Movement Promotion Conference" was appointed as a concept director from the minister and accepted as a volunteer and put together "Cool Japan proposal". Contributing to the formulation of the Cool Japan mission declaration "Japan for creatively solving the problems of the world" and presenting it with the former Minister Atsumi Inada. I drew a design strategy ahead of the SDGs. However, one week after the declaration, it will become a visionary proposal by reshuffle of the cabinet.I also like the shrine and temple that both self and others recognize in the proposal, such as improvement of the sign plan of the temples and shrines and the TEDx Tokyo. We aim at preservation of tradition. The cosmetic brand WAREW with the theme of white indigo shines in the world's top package design in the field of cosmetics in the 2013 PentAwards.
Since 2007, he has been working as a graphic designer since he started designing as a graphic designer at the University of Tokyo's Center for Advanced Science and Technology Research, and has been working on science communication since its inception. Branding support for "Hair Tourism", which is operated by the public relations director of the National Astronomical Observatory of Japan and Naoko Yamazaki, an astronaut. In Milan Salone, in collaboration with AGC, he created the world's largest glass molecular structure model using glass material samples, and was introduced as BEST OF MILAN DESIGN WEEK from FRAME.
In the “Design Strategy Recommendation for Radioactive Waste Final Disposal Site” proposed to the Ministry of Economy, Trade and Industry in 2018, the radioactive waste disposal site should be neutralized from the nuclear policy and conversely integrated with the renewable energy policy. So, he drew a strategy for the disposal site to become a hill of hope for future energy policy.