why:
Build new industries from the world's largely affected disaster areas.

世界最大の災害の被災地から、新しい産業を生み出す。​​​​​​​





how:
Tohoku—an industry of global disaster preparedness?​​​​​​​

東北は世界の防災産業集積地になれるか。



​​​​​​​




"CAR EMERGENCY BOX" is a car accident prevention kit, as a part of the series of "THE SECOND AID," a disaster prevention kit created upon collaboration with Kohshin Trading Company in Sendai, Japan. This kit reflects the developer's experience when stuck in his car due to a snow storm. "CAR EMERGENCY BOX" is a compact and stylish designed kit, which can be stored easily in the car dashboard. Included are basic essential items, such as a heating pad and portable toilet, and a manual for a car-emergency that includes the output of "OLIVE"—a wiki-style website launched just 40 hours after the Great East Japan Earthquake.



「CAR EMERGENCY BOX」は、防災セット「THE SECOND AID」に次いで仙台市の高進商事と共同開発した車内防災キットです。大雪時に車内に閉じ込められてしまった開発者の実体験が製品に生かされており、ダッシュボードに入るコンパクトでスタイリッシュなデザインになっています。カイロやトイレなどの緊急時に必要な最低限の物資に加えて、NOSIGNERが東日本大震災発生から40時間後に立ち上げた、災害時に有効な知識を集めて共有するwikiサイト「OLIVE」のノウハウを、自動車トラブルを中心に抜粋・加筆した「車用非常時マニュアルブック」も付属。自動車での災害に備えることができます。





now:
A best-seller disaster preparation kit, spreading the idea throughout Japan.​​​​​​​

ベストセラーの防災キットに。日本中に防災意識が広がる。​​​​​​​




Although we developed this project with a company affected by the disaster holding little experience in this field as of yet, it gradually increased its sales and resulted in selling tens of thousands of sets. It became a best-selling disaster prevention kit, quickly becoming popular all over Japan. Acclaiming new positions with design awards worldwide, the lineup of orders is gradually increasing. However, this is all still insufficient to build a disaster prevention industry. As the memory of the earthquake is slowly disappearing, it is especially important and necessary now to develop further for the future.​​​​​​​



商品を販売した経験のない東北の被災した会社との開発でしたが、徐々に売上を伸ばし、ベストセラーの防災キットとして数万セットを売上げました。10を超える世界中のデザイン賞を受賞し、徐々にラインナップも増えています。しかし、東北の防災産業の構築はまだまだこれから。震災の記憶が薄れている今こそ、これからの未来を見据えて発展させる必要があるのです。








what:
CAR EMERGENCY BOX
when:
2016
where:
Sendai, Japan
who:
Art Direction
NOSIGNER (Eisuke Tachikawa)
Graphic Design
NOSIGNER (Eisuke Tachikawa, Toshiyuki Nakaie)
Photo
NOSIGNER (Kunihiko Sato)
Client




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