Build new industries from the world's largely affected disaster areas.
Tohoku—an industry of global disaster preparedness?
Upon collaboration with Kohshin Trading Company in Sendai Japan, we designed the disaster kit "THE SECOND AID." This disaster kit reflects "OLIVE," a wiki-style web page launched just 40 hours after the Great East Japan Earthquake. It shared tips and knowledge useful in the event of a disaster. "THE SECOND AID" is designed with a white background and red font—an image of a first-aid kit that would save lives during an emergency.
The "O" in OLIVE represents the emblem of Japan's national flag, using this with the word "live," to reflect our wish, "Live on, Japan." We collected various ideas on how to efficiently and effectively utilize items in affected areas where there may be a lack of resources. Upon voluntary contribution, the website is translated into English, Chinese, and Korean, still expanding as a database that utilizes collective wisdom. There is now an "OLIVE BOOK," a paperback book consisting of information collected on the OLIVE website. All useful information during disaster situations is described with illustrations, making it easy to understand. An abridged version of "OLIVE BOOK" is included in an A4 size notebook format in "THE SECOND AID."
A best-seller disaster preparation kit, spreading the idea throughout Japan.
Although we developed this project with a company affected by the disaster holding little experience in this field as of yet, it gradually increased its sales and resulted in selling tens of thousands of sets. It became a best-selling disaster preparation kit, quickly becoming popular all over Japan. Acclaiming new positions with design awards worldwide, the lineup of orders is gradually increasing. However, this is all still insufficient to build a disaster preparation industry. As the memory of the earthquake is slowly disappearing, it is especially important and necessary now to develop further for the future.
Design for Asia Award: Bronze (2015)
Red Dot Award (2015
iF DESIGN AWARD (2016)
Design Intelligence Award: Top 12 (2016)
D&AD Award (2016)
JPDA Gold (2017
German Design Award (2017)
THE SECOND AID
NOSIGNER (Eisuke Tachikawa)
NOSIGNER (Eisuke Tachikawa, Toshiyuki Nakaie, Kaori Hasegawa)
Kohshin Shoji Corporation
NOSIGNER (Takeshi Kawano)