As representative Tetsuro Ohkawa is fond of blues music, we designed the business card to link together the concepts of Ohkawa Printing with Blues music. Accompanied are words of former Bluesmen to the photos of each employee, photographed in Bluesmen style, specified by CMYK. Through these business cards that will always be the first point of contact with customers, we hope that we can communicate the unique identity of the printing company indirectly, along with the personality of every employee.

When designing the website, which was the core element when branding Ohkawa Printing, we placed the phrase “THE SOCIAL PRINTING COMPANY” and “let’s print with environmental printing,” at the top of the website. The website was a mechanism to visualize its customers’ contributions to the environment. There was an action set to offset the reduction of CO2 emitted by printing businesses. By using a digital counter that quantitatively counted carbon offsets Ohkawa Printing used, intuitions that conveyed environmental initiatives, encouraged customers to participate in further actions.

Ohkawa Printing is a long-established printing company with a history of over 100 years. On the website, we added trim marks and CMYK color schemes that imitated printing. We also used newspaper-like textures for the entire page. By also setting the background with a film of the time of its founding, we expressed the same style and history of its long-established printing company, within the digital age.

A former emblem and logo mark that combines the shapes of bamboo dragonflies used in printing.​​​​​​​

Since 2016, Okawa Printing has been implementing “zero CO2 print” in which all annual CO2 emissions from its printing operations are offset in advance. As a mark to certify that the printed materials are produced by this “zero CO2 print,” we designed a symbol mark that intuitively conveys that the printing is environmentally friendly by symbolizing 0 (zero) and a leaf (carbon).

We worked on art directing their original desk calendar, “Green Calendar.” To send out a clear message as a company that firmly insists on eco-friendly printing, not only is the ink-free of petroleum solvents but also uses thinned wood for the stand and thinned paper for both the mounting and packaging. Also, we made a thorough effort to generate sustainable elements such as changing only the calendar cards yearly, to be used again for the years to come.