PRODUCT

REN
REN is a sustainable plant specialty store run by Nobuaki Kawahara, the fourth generation of "Tokyo Ikebana," an ikebana flower material merchant established over 100 years ago.
Interior Design, Product Design, Furniture Design
ston
ston is a new concept device that gives you an experience close to deep breathing. It is equipped with a function that allows you to regulate your breathing through the rhythm of light. By skillfully adjusting the flow of air, it balances your mind in the same way as a deep breath. The device also contains no nicotine or other toxic ingredients, making it a healthy way to blow off steam.
Product Design
PANDAID FACE SHIELD
This face shield takes no more than 30 seconds to complete, simply by placing a printed template in a clear file and cutting along the lines with scissors. The template, which requires no particular equipment, is available for free online alongside a tutorial video, and has been shared on social media and other platforms. Everyone can make one easily, and hopefully individually contribute to make the shortage of medical protective equipment easier to address.
Product Design
JO-CHU
"JO-CHU ~ Purified Spirit" was created by distilling sake at a low temperature. It is neither a sake nor a shochu. We have discovered a completely new method of distilling sake that does not compromise its unique taste and flavor, meanwhile keep the high quality of sake.
Product Design, Art Direction, Branding, Graphic Design
ECHIZEN URUSHI
Sabae City in Fukui Prefecture is Japan's largest lacquer production center. Lacquerware was once a big part of the Japanese lifestyle. However, it has begun to fade with time and local production areas were impelled to severe conditions. Under such circumstances, the Urushi lacquer industry needed to find a new way to stay relevant in the future. 
Art Direction, Graphic Design, Traditional Craft
OPEN SOHKO DESIGN
OPEN SOHKO DESIGN is an online database of renovation ideas and designs by professional designers and architects that anyone can copy or modify to renovate offices, furniture, etc.
Product Design, Interior Design, Furniture Design
PLOTTER
The branding of the stationary that stands in the center of organizer notebooks, created in collaboration with Designphil, who has many fans from brands such as “midori” and “traveler’s note”.
Branding, Product Design, Graphic Design
THE MOON
The so called Supermoon – the lunar occurrence on March 19th, 2011 in which the moon appeared 14% bigger and 30% brighter – shined down on the people of Japan, inspiring them to believe, and have hope for, rebuilding what they had lost just over a week ago. The Moon is a topographically-accurate LED light that was created based on data retrieved from the Japanese lunar orbiter spacecraft Kaguya.
Industrial Design, Furniture Design, Product Design
KINOWA
A super sustainable furniture will be a furniture using ecological materials without exhausting any wastes through production process. KINOWA is a furniture brand using timber from forest thinning in Japan. KINOWA BEAM is an LED lighting apparatus, simply using a standard timber. BEAM is designed to be flexible for users to modify freely, which can be nailed anywhere other than the LED part. As it is modified at a minimum, BEAM is not only sustainable but also reasonable.
Product Design, Furniture Design, Graphic Design
ARBORISM
Arborism is a table which has tree formed legs. The design of these unique legs has been configured by the fractal algorithm called “Tree Curve.” Therefore, the design is an exact reproduction of the branch structure of real trees.
Industrial Design, Furniture Design, Product Design
POKKARI
Open Source is a software development method for anyone to use as well as improve and redistribute projects. We questioned whether we could apply this concept (widely used in the programming world), to product design, and communicate the value of Open Source design to enhance people's creativity.
Art Direction, Product Design, Interior Design
Re.ing
In a modern society where different values ​​coexist, different types of relationships are transcending nationalities and genders. For instance, nowadays, marriage as a form of love does not only limited to male and female couples. It also applies to same-sex marriages and other diverse partnerships, including the LGBTQ community. We questioned with what methods could we choose and express our own will freely in any relationship.
Architecture, Jewelry Design, Product Design
ZENBLACK
Black on a molecular level. One of the blackest substances on Earth, “ZENBLACK.”​​​​​​​ With the spread of ZENBLACK, we wanted all designers to believe in the expansion of possibilities of the color black.​​​​​​​ Rather than looking at black as a colour, we can in other words look at it as an optical property, by looking into how we can make light be “nothing”. Utilizing Japan’s nano technology, we used carbon tubes where we were able to put into actualization a black paint much blacker than the normal.​​​​​​​
Art Direction, Exhibition Design, Set Design
1/d - Once a Day
"Once a day," a brand of small products is loved by many, now a long-seller among other FELISSIMO products,  aiding the development of other original products. In questionnaires, many product buyers reported that they could, in fact, "make housework a habit" by using these products, where more than 70% answered they would continue usage. Various new products have released since "Once a day," and we will continue to support housework through this housekeeping brand aiming to "prevent housework."
Art Direction, Graphic Design, Product Design
MOZILLA FACTORY SPACE【OPEN SOURCE】
We designed Mozilla Japan’s new office ground floor, Mozilla Factory Space, based on the idea of Open Source. Mozilla Japan is part of the Mozilla Foundation, which has promoted the idea of open source and open source software.
Architecture, Interior Design, Furniture Design
aeru
Make the market of traditional industry for most sensible customers: infants. We support the social entrepreneur of traditional craft brand 'aeru' for infants 0 to 6 years old from establishment, and we are doing design direction of product and branding. To deliver traditional industries to children and get familiar with them from childhood is nothing other than creating future customers.
Architecture, Interior Design, Furniture Design
ONE&DOT
Sendai Tansu is a traditional craft from Miyagi Prefecture, combined of multiple technologies. Sendai Tansu combines wood materials such as Japanese zelkova and chestnut, creating the "sashi mono" (a technique combining two boards to make the furniture). It also uses a traditional way of "painting" lacquer called Kijiro, as well as utilizing a particular "hand-embossed metal fittings" of luxurious iron covered with decorations. In the late Edo period, the Sendai Tansu was initially made for Samurais to store their swords, where it eventually became popular as a durable and long-lasting trousseau. However, the industry failed due to the decline in demand, as housing and lifestyles evolved.
Crafts, Typography, Product Design
GRAVITY PEARL
Taking advantage of the collective wealth of knowledge of the artisans of Izumi – the group who first created artificial pearls in Japan – we designed “Gravity pearls” for HK (pronounced haku). The magnets embedded within the artificial pearls allow it to transform from a necklace to an earring, to a ring, and to a broach.
Jewelry Design, Packaging, Product Design
CARTESIA
A business desk born from a bidirectional drawer system that was developed in collaboration with artisans from Tokushima. The new system enables multiple drawer levels to be utilized at the same time but also decreases the amount of hard-to-reach areas.
Art Direction, Furniture Design, Product Design
LECO
LECO utilizes domestic lumber in an indoor plant showcase. There is a demand for indoor furniture designed to showcase vegetables and plants. We have designed a system using the domestic lumber and impeccable woodworking techniques of Tokushima.
Art Direction, Product Design, Creative Direction
TRUSS
In both nature and in structural engineering, a truss is a structure comprised of one or more triangular units. Based on this system, we designed a robust yet light-weight shelving unit by creating triangles from 3 pieces of wood. The edges of the triangle are exposed, giving it a sleek/slender appearance.
Industrial Design, Furniture Design, Product Design
MAG CONTAINER
The craftsmanship of shipwright technology that supported the "Awahan" naval forces of Tokushima Prefecture was handed down from the Edo period. This technology developed from the Meiji to the Showa period as a major production area for box furniture that mainly focused on chest drawers, mirrors, and altars. However, Japan's traditional industrial value of production had fallen to 1/5 in the past 40 years.
Product Design
UNIT
UNIT is a series of interior furniture, that is made to the same specifications. Combine the chair and the 10w table – they transform into a bench. Combine the stool and the chair – they become a low table. This series is a flexible interior solution that can be used in numerous ways.
Product Design, Furniture Design, Crafts
IMAGINARY
The craftsmanship of shipwright technology that supported the "Awahan" naval forces of Tokushima Prefecture was handed down from the Edo period. This technology developed from the Meiji to the Showa period as a major production area for box furniture that mainly focused on chest drawers, mirrors, and altars. However, Japan's traditional industrial value of production had fallen to 1/5 in the past 40 years.
Art Direction, Product Design, Furniture Design
FRAMES
The craftsmanship of shipwright technology that supported the "Awahan" naval forces of Tokushima Prefecture was handed down from the Edo period. This technology developed from the Meiji to the Showa period as a major production area for box furniture that mainly focused on chest drawers, mirrors, and altars. However, Japan's traditional industrial value of production had fallen to 1/5 in the past 40 years.
Art Direction, Furniture Design, Product Design
SQUARES
Squares is a cabinet of perfect rectangles, which by definition, is a rectangle built from squares of all different sizes. The sparkling surface is the result of unique polishing technique using sheepskin. The magical cabinet incorporates a traditional craftsman’s trick in which you unlock the draws by opening the center drawer.
Furniture Design, Crafts, Product Design
HEX
The craftsmanship of shipwright technology that supported the "Awahan" naval forces of Tokushima Prefecture was handed down from the Edo period. This technology developed from the Meiji to the Showa period as a major production area for box furniture that mainly focused on chest drawers, mirrors, and altars. However, Japan's traditional industrial value of production had fallen to 1/5 in the past 40 years.
Art Direction, Furniture Design, Product Design
SUMI
SUMI is a small wooden box, a geometrically re-designed “Yusan-bako”, a traditional picnic/sweets box indigenous to Tokushima prefecture. This is a three-tiered food box with a two-tiered outer box intended for portable use. The traditional “Yusan-bako” has two holes on both sides of the outer box, and therefore requires you to use both hands to open. However, Sumi allows the user to pull the inner boxes by one hand only.​​​​​​​
Art Direction, Product Design, Entrepreneurship
an chair
Together with the Miyazaki Chair Factory in Tokushima Prefecture, we produced "an chair" featuring an animal-like silhouette. By utilizing advanced technology of Tokushima's woodworks, together with a company that has distributed a large number of chairs to the world, we fundamentally questioned what it was in a chair that human beings felt naturally "attached" to, that go beyond the function of a normal tool we use everyday.
Art Direction, Product Design