The Japanese liquor industry sales fell since the 1970's and have now dropped to about 1/3 since its peak period. Although the Japanese sake has recently gained popularity, the overall impact is small, where sake industries have been closed for hundreds of years. Although the overseas export volume of sake has increased in recent years, there are many cases where brewers have procured rice from other prefectures. This in comparison to the wine industry, where they have close relationships with local fields and communities, does not make the most of the local culture and other features. In this situation, we questioned what was necessary to disseminate traditional sake loved by many Japanese people, with the charm of the region, to connect the sake industry to the future.