PROJECT

{tabel}

An canza magungunan ganyaye na Japan zuwa alamar shayi a tsakiyar al'adun ganyaye.

HOW

Ƙirƙirar maganin ganyayen da sauƙi don shigarwa cikin al'ummar zamani.

Mun yi alama da kuma zane marufi don alamar shayi na gargajiya {tabel}, ta amfani da tsire-tsire na magani na tarihi na Japan. {tabel}, wanda ya fito daga kalmomin "samarwa" da "samu" (a Japananci: TABu 給ぶ, ELu得る) iko daga tsire-tsire. Alama ce da ke haɗa abubuwa masu amfani kamar ganyaye na gargajiya da ke girma a sassa daban-daban na Japan, tare da masu samar da shayi na ciyawa na gida. {tabel} alama ce da ke haɗa al'umma da masu amfani da ita. An tsara marufi don tunawa da samfuran tsire-tsire marasa iyaka don isar da ikon ganyaye, da hikimar rayuwar gargajiya a cikin salon rayuwa na zamani. Shayi kamar "Kirishima's Hatomugi tea," "Kakidoshi tea" da "shayin ganyen lotus na gargajiya na Japan daga Yatsushiro" suna ci gaba da haɗa sunan samarwa da tsiro don raba hikimar rayuwa, don taimakawa fahimtar inda da yadda ake yin su.

Ta hanyar ba da girmamawa ga Karl Blossfeldt, mai daukar hoto wanda ya shahara wajen ɗaukar kyawun halitta a cikin tsire-tsire, mai daukar hoto Lyie Nitta wanda kuma yana wakiltar alamar, ya ɗauki hotunan ganyayen magani kamar littafin hotuna na samfur, yana bayyana manufar alamar ta "koyon lafiya", "ganyaye na dā" da "kwayoyin halitta". Bugu da ƙari, ta amfani da "Plantain"–nau'in rubutu wanda ke riƙe da tsarin gargajiya, yana bayyana kamannin samfuran tsirrai.

WHY

Hikimar ganyen magani na dā tana ɓacewa.

An san Japan tana da nau'o'in ganyayen magani sama da 300 tun shekaru dubu guda da suka wuce. Jafanawa sun kasance suna amfani da wannan a matsayin maganin cututtuka, rigakafin rashin lafiya, da kuma kula da lafiya ta hanyar shan waɗannan ganyayen. Ingancin magungunan ganyayen yana da tsari ta hanyar kimiyyar magungunan ganyayen Sinawa, Herbology, da kimiyyar magungunan ganyayen Jafanawa. A shekarun baya-bayan nan, yunƙurin sake duba magungunan gargajiya kamar kimiyyar likitancin gabas ya yi saurin haɓaka, wanda ya haifar da kulawa mai girma ga magungunan ganyayen da suka yaɗu a duk duniya. Duk da haka, a Japan ta zamani,  ingancin magunguna ba a ƙayyade shi ta hanyar dokoki da ƙa'idodi ba. Damar yin amfani da kalmar "ganye" tana raguwa a hankali, kuma duk da yawan manoman ganyayen, akwai nesa mai girma tsakanin ganyayen, masu samarwa, da masu amfani. Don haka, mun yi tambaya ko al'adar ganyayen, hikimar rayuwa da aka riƙa isar da ita a Japan tun zamanin da, za ta ɓace daga rayuwarmu ta zamani.

WILL

Jagora a al'adun ganyaye na zamani.

{tabel} ya sami kyaututtukan gasa da kyautukan zane da yawa, wanda ya jawo hankalin kafafen yada labarai sosai. Wannan ya haifar da fadada hanyoyin tallace-tallace a duk fadin kasar. Mai daukar hoto Lyie Nitta ya kasance yana gudanar da tarurrukan koyo a wurare daban-daban, yanzu an san shi a matsayin cibiyar al'adun ganyaye. Bugu da kari, muna ba da gudummawa ga samar da sabbin masana'antu da ayyukan yi a yankin, tare da hadin gwiwa da gwamnatocin yanki. Yaduwar al'adun ganyaye zai kuma kai ga yaduwar magunguna don rigakafin cututtuka a Japan, inda yiwuwar a halin yanzu ba ta da iyaka. Muna fatan wannan alama za ta girma don ba da gudummawa ga magance matsalolin al'umma na gaba.

INFORMATION
What
{tabel}
When
2015
Where
Yokohama, Japan
Client
Scope
Branding / Logo / Packaging / Photograph / Naming / Promotion Strategy Support
Award
  • PENTAWARDS2016
  • JPDA Award: Grand Prize2017
  • German Design Award: Honorable Mention2017
CREDIT
Art Direction
NOSIGNER (Eisuke Tachikawa)
Graphic Design
NOSIGNER (Eisuke Tachikawa)
Photo
NOSIGNER (Lyie Nitta)​​​​​​​
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