PROJECT
JO-CHU
Zane don barasa mai tsabta wanda ya sake tunanin sake na yanki ta hanyar distillation ta vacuum. Zanen kwalba mai daɗi da alamar kasuwanci sun sami lambobin yabo da yawa na duniya.
HOW
Ƙirƙirar nau'in na uku na sake na Japan, ba Sake ba ko Shochu ba.
Naorai, wanda shine taron da ake gudanarwa bayan bikin addinin Shinto da ake kira matsuri kuma ya ƙunshi sha da rarraba hadayar sake ga alloli da ake kira Omiki, yana zama abin da ya ba da wahayi ga sunan wannan kamfani mai farawa daga Hiroshima wanda ke nufin isar da al'adar sake mai cike da jin daɗi ga tsararraki masu zuwa. Bayan ya shiga wannan hangen nesa, Tachikawa ya yi aiki a matsayin CDO (Babban Jami'in Tsarawa) tun kafuwar Naorai yayin da ya ci gaba da tafiya hannu da hannu tare da kamfanin tun lokacin haɓaka samfur na Mikado Lemon, sake mai kumfa wanda shine farkon samfur da kamfanin ya fitar.
A wannan tsari, Naorai ya gano sabon hanyar shirya da ta ƙunshi distillation mai ƙarancin zafin jiki na sake don hana lalacewar inganci, wanda ya kasance babbar matsala ga sake, ba tare da shafar umami da ɗanɗano na musamman na sake ba, wanda ya haifar da ƙirƙira nau'in uku na barasa na Japan wanda ba sake ba ne kuma ba shochu ba.
Ana kera barasan distilled na al'ada ta hanyar dumama ruwan da aka haɗe a cikin ma'auni da sanyaya tururi don mayar da shi zuwa yanayin ruwa. Koyaya, da yake ana gudanar da distillation mai ƙarancin zafin jiki ba tare da dumama ba, ana iya canza sake zuwa barasa mai distillation yayin da ake kiyaye ɗanɗanonsa—ko ruhinsa, don faɗi. Mun kwatanta tsarin distillation mai ƙarancin zafin jiki da muhimmin ra'ayin tsarkakewa (wanda ake kira jo-ka) wanda ke cikin bautar addinin Shinto, yayin da muka ƙirƙiro sunan "JO-CHU – Purified Spirit," wanda yake kama da shochu, sake mai distillation da ke kusa da zukata na Japan, don wannan sabon nau'in barasa.
Game da ƙirar kwalbar, mun haɗa "shide," waɗanda ake rataye daga Shimenawa a wuraren bautar addinin Shinto kuma suna zama kayan aikin tsarkakewa da alamun wuraren tsarkaka, a matsayin alama da ke wakiltar ainihin yanayin bautar addinin Shinto. Har ila yau, don kwalbar ta sake ƙirƙirar siffar halitta da ƙarfin jan ruwa ke samarwa, mun bi siffar balloon mai cike da ruwa a matsayin wakilci na lokacin da ɗigon barasa mai tsarkakewa ya faɗi.
WHY
Shin masana'antar sake za ta iya ci gaba da wanzuwa a nan gaba?
Tun daga zamanin da, sake ya kasance yana da dangantaka ta kud da kud da imanin addini na mutanen Japan. Sake wani bangare ne mai muhimmanci na al'adun Japan, saboda shine wani abu mai matukar muhimmanci da ake kula da shi a matsayin hanyar hada kai tsakanin mutane da alloli. Duk da cewa sake yanzu ya zama wani abu na duniya baki daya, matakin amfani da sake a Japan a halin yanzu ya ragu zuwa kasa da kashi daya bisa uku na mafi yawan amfani sakamakon karuwar farin cikin abubuwan sha kamar giya da giya. Masana'antar sake na fuskantar wuyar hali, saboda yawan masana'antun sake a duk fadin Japan na raguwa da sauri (bisa ga
Canje-canje a siyar da/shan abubuwan sha masu barasa
Canje-canje a adadin masu kera sake
WILL
Masu kalubale waɗanda ke binciken sabbin damar don amfanin masana'antu.
Hannun sayarwar gaban lokaci na Jochu da aka yi a wani shafin tara kuɗi a shekarar 2019 ya yi fiye da burin tallafin kuɗi, kuma Naorai ya jawo hankali a matsayin wanda zai sabunta al'adun sake na Japan. Naorai ya kuma ƙirƙiri Kohaku Jochu, wanda aka ɗanɗana Jochu da amfani da ɗanɗanon lemun organic da ake noma a gonar kamfanin kuma aka ƙware a cikin ganga na oak, a matsayin sabon samfur a shekarar 2021. A lokacin International Spirits Challenge 2021, wanda babban gasa ne na giya a duniya, Jochu ya lashe lambar azurfa, kuma Kohaku Jochu ya lashe lambar tagulla. Naorai zai ci gaba da fuskantar ƙalubale daban-daban don raba kayar da damar al'adun sake na Japan ga mutane a duk faɗin duniya ta hanyar JO-CHU, wanda shine nau'in giya na uku na Japan da ke bin sawun sake da shochu.
A halin yanzu, Naorai yana aiwatar da ayyuka da suka wuce samar da sake na kamfanin kawai, kamar yadda yake ba da sabbin zaɓuɓɓuka ga masana'antar sake a fadin Japan na samar da Jochu da kuma noman lemun organic da shinkafa tare da masu samarwa na kewaye. Tare da Naorai, za mu ci gaba da fuskantar ƙalubalen kawo dorewa ga tsare-tsaren muhallin sake daban-daban, kamar masana'antar sake, al'ummar gida, da muhalli na dabi'a.
INFORMATION
- What
- JO-CHU
- When
- 2019
- Where
- Hiroshima, Japan
- Client
- Award
- Pentawards: SILVER AWARD (2021）
- DIA: HONORABLE MENTION (2022)
- Sliver A’ Design Award in Packing Design Category (2024)
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Ryota Mizusako, Jin Nagao, Aya Sakurai, Tomoko Tezuka)
- Product Design
- NOSIGNER (Eisuke Tachikawa, Daichi Komatsu, Mahiro Kobayashi)
- Web Design
- NOSIGNER Eisuke Tachikawa, Ryota Mizusako, Jin Nagao, Kazuki Mori)
- Front End Design
- NOSIGNER (Naoki Hijikata)
- Photograph
- NOSIGNER (Yuichi Hisatsugu), Masaharu Hatta
