PROJECT
KANPYO UDON
Ya lashe PENTAWARDS PLATINUM AWARD, ya sami taken mafi kyawun marufi na abinci a duniya.
HOW
Canza kayayyakin noma zuwa halin Jafananci.
Mun yi aiki kan ƙirar marufi don Kanpyo Udon. Wannan samfur ya ƙunshi foda na Kanpyo da aka haɗa kuma Ƙungiyar Kasuwanci ta Birnin Oyama ta haɓaka. Mun tsara hali na asali ta amfani da "Fukube" (danyen kayan aikin Yugao, wanda shine 'ya'yan itace) a matsayin babban alamar. Don jawo hankalin abokin ciniki a shaguna, mun haɓaka hali mai kyakkyawan fuska a matsayin hoton da mutum zai iya tunawa da shi cikin sauƙi, a wurin gasa tare da sauran alamun kasuwanci. Ta hanyar zana halin akan "washi" (nau'in takarda na Japan), ya bayyana ra'ayin duniya da ke tunatar da Hakuin Zenji's "
WHY
Don goyan noma a matsayin sabon kalubale ga al'ummar yanki.
Ana samun shi a yankin arewacin Kanto, birnin Oyama a lardin Tochigi ya shahara da kasancewarsa babban yankin samar da Kanpyo (busasshen gurasen kabewa), tare da tarihin noma na sama da shekaru 300. Duk da haka, adadin girbi da samarwa yana raguwa da sauri. Ci gaban kayayyaki masu kwanciyar hankali da ke ba da gudummawa ga fadada amfani ya fara zama mai bukatar gaggawa. Akwai lokuta da yawa na samfuran gida masu ingantaccen zane tare da karancin nasara a tallace-tallace. Saboda haka, mun yi tambaya irin zanen da ake bukata don samar da alama mai jan hankali don ba da gudummawa ga farfado da yanki.
WILL
Hali da yankin ke so, wanda aka ba shi lambar yabo a matsayin daya daga cikin mafi kyawun zane-zanen kunshin abinci a duniya.
"Kanpyo Udon" ya sami shahara, ya zama kayayyaki da ke ci gaba da siyarwa har ma bayan fitowar sa na farko na sama da shekaru goma da suka wuce. An kuma ba shi lambar yabo ta PLATINUM AWARD a PENTAWARDS, inda ya sami taken mafi kyawun marufi na abinci a duniya. Sakamakon haka, ainihin halin yanzu yana tare da Oyama City Chamber of Commerce, a matsayin hali da birni ya amince da shi mai suna "Kapyomarukun." Tsarin hali da aka ƙirƙira don wannan marufi ya bar hannun mai ƙira, duk da haka har yanzu ana son shi kuma yana ba da gudummawa ga yankin.
INFORMATION
- What
- KANPYO UDON
- When
- 2009
- Where
- Oyama city, Tochigi, Japan
- Client
- Scope
- Branding / Branding Strategy / Logo / Packaging / Illustration / Promotional items / Infographics / Photograph / Promotion Strategy Support / Concept Development
- Award
- Design for Asia Award: Bronze2009
- PENTAWARDS: PLATINUM AWARD2009
- iF DESIGN AWARD2009
- JPDA Award: Bronze2011
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa)
- Product Designer
- NOSIGNER (Eisuke Tachikawa)
- Photo
- Masaharu Hatta
