PROJECT
Oyatsu TIMES
An ƙirƙiri alamar kayan zaki tare da JR East don yankunan da bala'i ya shafa. Kayayyakin da suke murnar daɗin yanki da labarun masu samarwa sun sami karɓuwa, suna haɓaka farfadowar tattalin arziki.
HOW
Kunshin kayan zaki
da aka tsara a matsayin kafofin watsa labarai na gida.
Mun yi cikakken samarwa da jagorancin fasaha na alamar ciye-ciye ta JR East Japan "
Don hada jin kasancewar aiki a shagunan kamar kantin sauƙi, mun tsara fakitin mai sauƙi amma mai jan hankali wanda ya dogara akan ratsa mai launi biyu mai kyan gani wanda yayi kama da abin da ke ciki.
WHY
Don taimakawa
kananan da matsakaitan kamfanoni
da jita-jita masu cutarwa suka shafa
saboda Babban Girgizar Kasa na Gabashin Japan.
Hadarin Tashar Makamashin Nukiliya na Fukushima Daiichi da ya faru nan da nan bayan Babban Girgizar Kasa na Gabashin Japan a shekarar 2011 ya haifar da damuwa mai yawa game da lafiya da amincin abinci na kayayyakin noma. Duk da haka, gaskiya ma yawancin kayayyaki sun kasance masu aminci. Tsunami ya rufe kusan kilomita 500 na yankunan bakin tekun Gabashin Japan, wanda ya nuna cewa sassan Tekun Japan ba su sami lahani ko kadan ba. Duk da haka, dukkanin "Gabashin Japan" da "Tohoku" duka sun sami lalacewar suna. Yayin da kananan kamfanoni na masana'antar abinci suka sha wahala daga wannan lalacewar suna, mun yi tambaya akan abin da za mu iya yi don tallafawa da farfado da dukkanin Gabashin Japan.
Rufe-rufen kasuwanci na wata-wata da suka shafi Babban Girgizar Gabashin Japan
Bincike kan asalin kayayyakin abinci da ke haifar da shakku yayin sayayya (zaɓuɓɓuka da yawa)
Hadarin makamin nukiliya na Fukushima Daiichi wanda ya faru nan da nan bayan babban girgizar kasa na Gabashin Japan a shekarar 2011 ya haifar da damuwa mai yawa game da lafiya da amincin abinci na kayayakin noma. Duk da haka, gaskiya yake cewa yawancin kayayakin sun kasance masu aminci. Tsunami ya rufe kusan kilomita 500 na yankunan bakin tekun Gabashin Japan, wanda ke nufin wasu sassan Tekun Japan ba su sami lahani ko kadan ba. Duk da haka, gaba dayan "Gabashin Japan" da "Tohoku" duka sun sami lalacewar suna. Yayin da kananan kamfanonin masana'antar abinci suka sha wahala daga wannan lalacewar suna, mun yi tambaya game da abin da za mu iya yi don tallafawa da kuma farfado da dukan Gabashin Japan.
WILL
Alamar da ke tallafawa Gabashin Japan,
ta sami tallace-tallace sama da
sau uku fiye da yadda ake tsammani.
Oyatsu TIMES, ta amfani da ƙarfin tallace-tallace na JR East Japan da hanyoyin sadarwa na kamfanonin ƙungiya daban-daban, ya samu tallace-tallace na kusan kashi 300% na abin da ake tsammani. Jerin kayayyakin ya faɗaɗa zuwa kusan nau'i 30 daban-daban. Ta wannan aikin, mun ƙirƙiri sabon kasuwa na abinci mai daɗi, inda muka ƙara tallace-tallace a yawan gaske, inda ƙananan masana'antun suka iya barin babban tasiri a masana'antar kasuwanci.
Muna sa ran ci gaban da gudummawar da wannan alamar za ta ci gaba da bayarwa wajen farfado da Gabashin Japan gaba ɗaya.
INFORMATION
- What
- Oyatsu TIMES
- When
- 2016
- Where
- Japan
- Client
- East Japan Railway Company
East Japan Railway Trading Co., Ltd - Scope
- Packaging / Promotion Strategy Support / Photograph
- Award
- Good Design Award(2016)
- Topawards Asia: “HONEST” Category(2019)
CREDIT
- Creative Direction
- NOSIGNER (Eisuke Tachikawa)
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
DODO DESIGN (Minoru Dodo) - Graphic Design
- NOSIGNER (Eisuke Tachikawa, Kosuke Noma, Tomoro Hanzawa)
Kazuhiko Hasegawa
DODO DESIGN (Maya Asada) - Illustration
- Masatoshi Tabuchi
- Copywriting
- Hiroko Kawabata
- Production
- East Japan Railway Company
East Japan Railway Trading Co., Ltd
