PROJECT
AIOEBI
Premium kuruma prawn branding na Ajisu, Yamaguchi. Zanen masana'antu na yanki wanda ya yi amfani da wurin haihuwar fasahar kiwon kuruma da kuma al'adar majagaba.
HOW
Sabon irin alamar prawns na damisa don tunawa da sunan garin.
Ko da yake kusan shekaru 100 sun wuce tun lokacin da aka fara kiwo na prawns, babu irin waɗannan ƙungiyoyin haɗin gwiwar prawns. Duk da haka, an kafa majalisar a 2016 a daidai lokacin da ya dace—tsarin da kamfanonin kiwo za su haɗa kai a karon farko. Tachikawa ya shiga a matsayin mai jawabi a taronsu na farko, wanda ya kai ga kafa "Aioebi" tare da birnin Yamaguchi na tsawon shekaru biyu. Mun tsara wurin tattaunawa tsakanin dillalai yayin da muke shirya batutuwan yankin na wannan wuri.
1. A tuna da sunan birnin ta sunan alama "Aioebi".
2. Ƙirƙirar masana'antar yanki a matsayin alamar prawns da aka kiwo.
3. Haɓaka abincin gida inda masaukin gida da shaguna za su iya shiga cikin sauƙi.
4. Sake farfado da kiwo na prawns na bazara kuma a ƙirƙiri masana'antun gida.
5. Neman izinin tabbatar da kiwo mai dorewa.
6. Ba kawai a san shi a matsayin mahaifar fasahar kiwo ba, amma kuma a tono daga tarihi yiwuwar kasancewa asalin kiwo na prawns.
7. Za a yi ƙoƙari don sake farfado da kiwo na prawns na halitta, gami da yanayin kare gaɓar ruwa.
8. Tallafin prawns a matsayin abincin rana ga yara na gida.
Abubuwa takwas da ke sama sun ba da shawara a matsayin dabaru, inda kowane aiki yana gudana a matsayin ƙungiya mai aiki, ƙarƙashin jagorancin Tachikawa.
A irin wannan yanayi, muhimman kayan aikin alamar kasuwanci kamar marufi na rayayyun rawa don kyaututtuka, POP, kifin karp, da takaddun shawarwari sun cika. Har zuwa yanzu, kowace kamfani na kiwo na ruwa tana amfani da akwati daban. Duk da haka, don yin amfani da fa'idar girman aiki, mun ba da shawarar akwatin da aka tsara ya dace da al'amura daban-daban, kawai ta hanyar canza hannu. Marufi ya cika da rayayyun rawa. Don kiyaye rawan da rai, mun lullube akwatin da garin katako. Zane-zanen sun bayyana alherin marufi na Japan.
WHY
Garin da ya kirkiro hanyar farko ta kiwo na ruwan kifi a duniya yana cikin matsala.
Garin Aio a cikin birnin Yamaguchi, wanda ba shi da suna sosai, yana da suna da wahalar karantawa ko da daga mutanen Japan. Wannan shi ne inda hanyoyin noman robobi suka samo asali, waɗanda aka karɓa a duk faɗin duniya, ciki har da dabarun da ake amfani da su don sanannen Black Tiger prawn na duniya. Ko da yake wannan garin yana ci gaba da noman alatu masu tsada na tiger prawns, masana'antar gida ta ragu, tare da samun kaso daga wasu yankuna masu girma a baya, da kuma robobin shigo da su. Mun karɓi shawarwari daga birnin Yamaguchi a shekarar 2016, inda muka fara wannan aikin da ya mai da hankali kan ayyukan gida. Saboda haka, mun yanke shawarar yin amfani da kiwo na robobi a matsayin mafarin farfaɗowar yanki.
WILL
Farfaɗowar yanki ta hanyar sanin sunansa "Aioebi."
2018. Shekaru biyu sun wuce, kuma a cikin daidai da canjin yanki da nasara, sanin a hankali a matsayin alamar kasuwanci ya faɗi, inda muke jin masu maimaitawa sun ƙaru. Yanzu ana jin daɗinsa ta mutane a duk faɗin ƙasar a matsayin sanannen "Furusato Nozei." (Dandali don masu biyan haraji waɗanda suke ba da gudummawa ga ƙananan hukumomi don karɓar kayayyakin gida a duk shekara.)
Damarori sun taso don noman rago na rani daga taron majalisar, inda samar da gwaji na masu sha'awar gida suka fara. "Gasar Cin Nasara ta Ebi a Duniya," bikin yanki, yanzu an sake masa suna zuwa "Gasar Cin Nasara ta AIOEBI a Duniya," yana buɗe damammaki don fallasa AIOEBI daga cikin Japan, zuwa ƙasashen waje. Canza yanki aiki ne mai wahala, kuma yayin da muke jin cewa har yanzu hanya ce mai nisa don kafa alamar da aka sani. Duk da haka, a fili yake mutanen yankin a hankali suna ganin makomar da ta fi haske.
INFORMATION
- What
- AIOEBI
- When
- 2017
- Where
- Aio town, Japan
- Scope
- Branding / Branding Strategy / Logo / Packaging / Illustration / Pamphlet
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
- Illustration
- NOSIGNER (Ryota Mizusako)
- Photo
- Tsuyoshi Miyamoto
