PROJECT
SUZUKO
Premium Kidogawa salmon roe brand daga Fukushima. Alamar farfaɗowar kamun kifi bayan bala'i da aka haɓaka ƙarƙashin kulawar babban mai dafa abinci na Kyoto Kitcho.
HOW
Kwai na kifi na salmon na ƙarshe,
wanda ke wakiltar wayewar
Fukushima.
Tare da Yoake-Ichiba a yankin kasuwanci a gaban tashar Iwaki, mun haɓaka mafi kyawun ƙwan kifi na salmon da aka jiƙa a cikin miyar soya, "SUZUKO," wanda manyan masu dafa abinci suka ɗan-ɗana shi. Domin isar da mafi kyawun ɗanɗanon ƙwan kifin salmon daga Kogin Kido, mun roƙi Kunio Tokuoka, babban mai dafa abinci na Kyoto Kitcho, ya lura da girke-girken. Ƙwan kifin salmon mai wuyar samu, wanda kame shi ya ragu zuwa kashi ɗaya cikin ashirin na abin da yake kafin girgizar ƙasa, an zaɓe shi da kyau bisa ga namu ma'aunin zaɓi kuma an ba shi ɗan-ɗano na musamman don sanya shi ya zama mafi kyawun abinci. A lokaci guda, mun yi aiki don ƙirƙirar tsarin da zai baiwa ƙungiyar masunta damar bunƙasa kasuwancinsu da kansu kuma a hanya mai dorewa ta hanyar baiwa ma'aikatan tashar kifin Kido River damar sake yin aikin dafa abinci.
Dangane da ƙira, mun ƙirƙiri alamar kasuwanci da ke jan hankalin ɗanɗano da aminci. An yi amfani da gwangwani na zinariya don ba da ma'anar jin daɗi da ya dace da mafi kyawun samfur, kuma suna haskakawa da kyau, kamar jan caviar. Alamar tana wakiltar ƙwan kifi na kogin Kido a matsayin rana. Ta hanyar haɗa hoton wayewar gari da ƙwan kifi na kogin Kido, wanda sunansa ya ragu sosai saboda hadarin nukiliya, alamar tana bayyana bege don farfaɗowar masana'antar kamun kifi a Fukushima. Mun kuma ƙirƙiri takardar tabbaci don nuna cewa samfurin ya wuce gwaje-gwajen tabbatar da aminci. Sautin natsuwa na wannan takarda yana ba da ma'anar kwanciyar hankali da amana.
WHY
Don gudanar da jita-jita masu cutarwa
da kuma farfado da
masana'antar abinci ta Fukushima.
Babban girgizar ƙasa na Gabashin Japan da hadarin masana'antar makamashin nukiliya da ya faru a shekarar 2011 ya haifar da babbar barna ga masana'antar kamun kifi ta lardin Fukushima. Kusan shekaru 10 sun wuce tun bayan hadarin, kuma yayin da yawan mutanen da ke goyan bayan masana'antar abinci ta Fukushima ya ƙaru, har yanzu akwai mutane da yawa da ke tambayar amincin abincin.
Haka ma lamarin yake ga kogin Kido a lardin Fukushima, ɗaya daga cikin manyan wuraren kamun salmon a Japan, inda tsoron radiation da ba a gani ba ya sa masu saye su kaucewa siyan salmon. Duk da haka, ba a gano wani radiation a cikin salmon ba, wanda ya ciyar da yawancin shekaru 3 zuwa 5 tsakanin sakin da sauka a cikin Tekun Pacific, nesa da Fukushima. Duk da kasancewa amintaccen samfurin kamun kifi tare da ƙarancin haɗarin gurɓatawa, farashin ƙwai salmon daga kogin Kido ya faɗi zuwa mafi ƙanƙanta a Japan saboda munanan jita-jita.
Bugu da ƙari, sakin ƙananan salmon ya dakata shekaru biyar bayan girgizar, wanda ya haifar da raguwar kamun kifi, kuma bala'in ruwan sama mai ƙarfi da guguwar Hagibis ta jawo a 2019 ya ƙara tura masana'antar cikin rikice-rikice. Shin akwai wata hanya ta shawo kan barnar da sake farfaɗo da masana'antar kamun kifi ta Fukushima da ta ragu?
WILL
Tashi alamar hayaki
don farfadowa
da kuma kawo safiya
ga masana'antar kamun kifi
a Fukushima.
Yoake-Ichiba, inda aka haɗa SUZUKO, ya zama wuri mai muhimmanci ga mutanen Iwaki a matsayin alamar farfadowa daga girgizar ƙasa. SUZUKO, wanda aka haife a cikin wahala, yana kuma nufin ya zama alamar farfadowar masana'antar kifin Fukushima, wacce ta kasance ɗaya daga cikin mafi kyawun wuraren kamun kifi a Japan. Muna fatan mu mai da kwain kifi, wanda ya faɗi zuwa mafi ƙanƙancin farashi a Japan, ya zama babban alamar Japan, kuma wata rana Kido River zai zarce matsayinsa kafin bala'i a matsayin sanannen yankin samar da kwain kifi. Muna fatan wannan zai yi aiki a matsayin sigina na hayaƙi don farfadowar masana'antar kifin Fukushima mai aminci.
INFORMATION
- What
- SUZUKO
- When
- 2020
- Where
- Fukushima, Japan
- Client
- Scope
- Branding / Branding Strategy / Logo / Packaging / Pamphlet / Photograph / Web and Front End / Promotion Strategy Support
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Tomoro Hanzawa, Ryota Mizusako)
- Web Design
- NOSIGNER (Eisuke Tachikawa, Tomoro Hanzawa, Ryota Mizusako)
- Development
- NOSIGNER (Naoki Hijikata)
- Photograph
- NOSIGNER (Ryota Mizusako, Yuichi Hisatsugu)
