PROJECT
SAGA COLLECTIVE
Alamar farko ta Japan da ta cika kawar da carbon wanda ya hada kamfanoni 11 na Saga. Tsarin masana'antu na gida mai dorewa ya ci lambar yabo ta Green Purchasing da lambar yabo ta musamman ta farfadowar SME.
HOW
Alamar masana'antu na gida na farko a Japan da ba ta samar da carbon
alamar kasuwanci.
SAGA COLLECTIVE sabuwar haɗin gwiwa ce da aka kafa ta hanyar masu gudanar da kamfanoni guda sha ɗaya daban-daban, ƙanana da matsakaita masu jagorar masana'antun yankinsu a lardin Saga. An fara shi a shekarar 2019 don yada al'adun da hadisun lardin Saga ga duniya. SUSTUS, kamfanin ba da shawara kan tattalin arzikin zagaye da NOSIGNER da Jami'ar Keio Graduate School of Media Design (KKD) suka kafa tare, za su dauki nauyin sake gyara alamar SAGA COLLECTIVE.
SAGA COLLECTIVE kungiya ce ta 'yan kasuwa na yankin da ke samar da samfuran daban-daban da Saga za ta iya alfahari da su. Sun hada da ganyen teku, shayi, sake, da tukwanen Arita. Duk wadannan samfuran suna da suna mai kyau a nau'ikan samfuransu. Duk da haka, don kafa keɓantawa a matsayin alamar yanki, bai isa a kawai tattara fitattun samfuran yanki ba. Saboda haka, a ƙarƙashin alamar SAGA COLLECTIVE, muna ba da shawarar "alamar yanki ta farko ta Japan da duk samfuran da ba su da carbon." Za a biya hayakin carbon na samfuran da karɓar carbon don taimakawa wajen kiyaye dazuzzukan Saga.
Yayin da muke haɗawa da tambarin da ke akwai (alamar kasuwanci da aka rijista), mun tsara haruffan da ke cikin "COLLECTIVE" su kasance da irin tsarin "SAGA." Kuma an ƙirƙira sabon alamar sifiri CO2. An sake tsara tambarin don sunan alama ya ba da tasiri mai ƙarfi.
Don wannan rage nauyin da ake kan kamfanoni da muhalli, mun tsara daidaitaccen akwati mai launin fari ba tare da wani bugu ba don ba da damar yin marufi na musamman. Ta hanyar manne alamar Zero Carbon ko alamar Attention a kan akwatin kawai, kowace kamfani za ta iya ci gaba da sayar da kayayyakin da suke da su a matsayin kayan SAGA COLLECTIVE.
Kayayyakin sadarwa kamar katuna, alamun POP na cikin shago, da gidajen yanar gizo suna da daidaitaccen ƙira mai kama da aikace-aikacen saƙo kamar LINE. Ana haɗa rubutun PR na alamar kasuwanci da sharhin masu amfani don yada magana. Yayin da muke haɗa sharhin kayayyaki daga abokan ciniki da aka ƙaddamar ta hanyar lambobin QR da gidajen yanar gizo, muna ƙarfafa dabarun sadarwa da ke sa shawarwari na kai da na wasu su zama masu iya gani a fili.
WHY
Shin masana'antar gida ta Japan tana da dorewa?
Yawancin masana'antun gida na Japan suna fuskantar raguwa saboda matsaloli iri-iri, ciki har da karancin ma'aikata, tsufa na masu sana'a, wahalar samun magada, da kuma raunin buƙatu. Bugu da ƙari, a shekarun baya-bayan nan, albarkatun yanayi na gida kamar ruwa, abinci, da muhallin yanayi, waɗanda kasuwancin gida ke dogara da su, suna fuskantar barazana saboda babban nauyi da al'ummar ɗan adam ta dora kan muhalli. A wannan yanayin, ƙirƙirar masana'antu na gida masu dorewa tare da kiyaye ma'aunin yanayi babban kalubale ne ga makomar yankin.
WILL
Domin masana'antu na gida su
kirkiro makomar
yankinsu.
Yayin da muke aiki akan wannan aikin sake fasalin alamar kasuwanci, mun auna hayakin CO2 na kowace kamfani kuma mun yi mamakin gano cewa sama da rabin kamfanonin sun aiwatar da ramawa carbon ba kawai don kayayyakin SAGA COLLECTIVE ba, har ma don dukkan kamfani, suna canzawa zuwa kamfanonin net-zero CO2. (A cikin Scope 1 da 2 emissions.)
Sakamakon haka, SAGA COLLECTIVE ya samar da kamfanonin farko na Japan masu cikakken rage carbon a fannonin yin noodle, samar da kore shayi, samar da takarda washi, satin damask, da laver.
Godiya ga wannan aikin, mutane sun fahimci ayyukan da farashin da ake bukata don rage carbon da muhimmancin duk wannan. Wannan ya haifar da canje-canje masu kyau a yankin gida.
Ga al'adun masana'antu na gargajiya, wannan wani sabon aikin ne gaba daya don makomar yankin. Kuma sake fasalin alamar kasuwanci na wannan aikin ya fara ne kawai. Aikin ya riga ya sami goyon bayan masu amfani, kuma zai iya haifar da karni na matasa su dauki aikin nan gaba.
Muna fatan kowane daga cikin wadannan kamfanonin jagoranci a masana'antu a Saga zai zama abin koyi don samarwa na gida mai dorewa don karfafa rage carbon a masana'antunsu. Don sanya masana'antu na gida da muhalli na halitta su kasance masu dorewa don gaba, za mu ci gaba da yin aiki tare da SAGA COLLECTIVE.
INFORMATION
- What
- SAGA COLLECTIVE
- When
- 2023
- Where
- Saga, Japan
- Client
- Scope
- Branding / Branding Strategy / Logo / CI Guideline / Packaging / Promotional items / Pamphlet / Photograph (社内リリース素材使用のみ) / Web / Promotion Strategy Support
- SDGs
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Ryo Fukusawa, Moe Shibata)
- Web Design
- NOSIGNER (Eisuke Tachikawa, Ryo Fukusawa)
- Photograph
- NOSIGNER (Yuichi Hisatsugu)
