PROJECT

KININAL

An ƙirƙira kek masu siffar 'ya'yan itace da suke kwaikwayi ainihin 'ya'yan itace. Shago a Uozu Buried Forest Museum, Toyama, ya ninka adadin masu ziyara sau uku.

HOW

An ƙirƙira
mafi sauƙin nau'i na
keken 'ya'yan itace.

Uozu gida ce ga kantin kek da ake so da ake kira Lindenbaum. Bugu da kari, jihar Toyama, inda Uozu take, ta shahara da noman 'ya'yan itace. Tare da su, mun yanke shawarar kafa shago a bakin kofa kuma mu kirkiro alamar kek na 'ya'yan itace da za ta jawo hankali a cikin gida da kuma a duniya. Mun yi tunanin kek da suka keɓe ga kama da 'ya'yan itace. Da hankalinmu mun gane cewa mafi kyawun ƙira don cimma wannan shine kek da suke kama da ainihin 'ya'yan itace. Don haka, mun ƙirƙiro sabon alamar kek gaba ɗaya wanda ke sake haifar da sifofin 'ya'yan itace da goro kamar yadda suke.

KININAL sabon alamar kek ce da ke riƙe da ainihin kamannin 'ya'yan itace; kek da yake kama da ainihin kiwi, ɓaure, zuwa kek da yake kama da ainihin fis. Kirim da ke ɓoye a ciki yana kammala cikakken kek yayin da yake sa ka yi tunanin kana cin dukan 'ya'yan itacen. Akwai kuma sabbin ruwan 'ya'yan itace da ake samarwa "kamar yadda suke", inda ake amfani da fatar 'ya'yan itace kamar grapefruit da lemu a matsayin kwantena masu dacewa da muhalli. Muna yin iyakacin kokarinmu don mu kasance masu aminci ga muhalli da kuma abin da muke iya samu daga waɗannan bishiyoyi.

Fakitin yana da ƙira tare da jigon "misalan 'ya'yan itace", don ya fi bayyana ainihin 'ya'yan itacen, wanda shine babban halayen kek ɗin. Ana rubuta 'ya'yan itacen da sunayensu na kimiyya akan fim ɗin da ke bayyana a sarari, wanda aka ƙera ya yi kama da littafin 'ya'yan itace mai girma uku. Kek ɗin na iya jibgewa a kan juna ta hanyar amfani da girman murfin iri ɗaya. Wannan ya sa ba kawai ya dace don ɗaukar kek ɗin ba, amma kuma a nuna shi da kyau a lokaci guda.

Nau'in rubutu na asali "SIMPLA" nau'in rubutu ne na geometric wanda ya daidaita siffar alamar da ba ta da nauyi. "I" yana cikin ma'auni kuma an sanya shi a tsakiya, an jera shi tare da alamar.

Jakar siyayya tana da haske kaɗan, inda samfurin ke zama a bayyane sosai lokacin da aka sanya shi a ciki. Alamar "?" sai ta bayyana a gaban samfurin, tana sa mu tunani da "mamaki" game da abin da ke ciki.  Don ja hankalin mutane, mun shirya alamar ɗaya ta kasance akan katin zagaye, wanda aka sanya a saman kek ɗin da aka tattara. Mun saita tambarin ga kowane samfuri ya dace da ya kamata. Mun yi amfani da irin tambarin rubutu iri ɗaya don bangarorin waje na fakitin, saboda muna so mu nuna ra'ayi na ascetic da kai tsaye.

Don sake yin amfani da tsarin ginin gidan kayan gargajiya da ke akwai, a lokaci guda canza sararin samar da damar mu'amala da yankin bakin ruwa, mun gina wani bene na katako mai siffar kwai wanda ya haɗa sararin ciki da na waje. Benen katako ya haifar da jin buɗewa ta wurin shimfiɗa shi zuwa buɗe. Bugu da ƙari, mun ƙirƙiri wani kanti na KININAL da aka yi da yawan katako na yankin, inda akwatin gilashi ke da ƙayyadaddun tsari domin kek ɗin 'ya'yan itace su yi fice ga abokan ciniki.

WHY

Don sake rayuwa
gidan kayan gargajiya da aka watsar
a yankin karkara.

A cikin tafiyar minti 18 daga tashar Uozu, za ku sami Gidan Tarihi na Dajin da aka Binne a Uozu City, a lardin Toyama–ƙaramin gari mai yawan jama'a 40,000, wanda ke nisan sa'o'i 2.5 kawai daga Tokyo. Wataƙila ba ku taɓa jin sunan "Dajin da aka Binne" a baya ba. Wannan tsari ne na musamman lokacin da bishiyoyi ke zama burbushin halittu a cikin yashi, kuma an naɗa shi a matsayin abin tarihi na yanayi a Japan. Duk da buɗewa tsawon shekaru 64, da ƙyar babu masu ziyara a wannan gidan kayan gargajiya na ban mamaki. Mun yi tambaya ta yaya za mu iya farfaɗo da makomar Uozu ta hanyar gyara ƙofar gidan tarihi.

WILL

Shahararru a kafofin watsa labarun jama'a,
yanzu an san su a duk duniya.

KININAL wani ƙaramin kantin kek ne wanda ya buɗe a cikin birni a hankali, wanda ya shahara ta hanyar kafofin watsa labarun. Ya zama sanannen shago wanda yanzu mutane suna layi don zuwa. Yawan masu ziyara da suke zuwa gidan tarihi na Uozu Buried Forest Museum ya ƙaru da sau 2.5, wanda ya sa ya zama wurin ziyara a hukumance a Uozu. Ku kasance tare da mu don ƙarin labari daga KININAL.

Kyaututtuka:
WOLDA na 10: Kyautar GOLD (2019)

INFORMATION
What
KININAL
When
2018
Where
Uozu city, Toyama, Japan
Client
LINDEN BAUM Co., Ltd
Scope
Branding / Branding stationary / Logo / CI Guideline / Packaging / Business card / Font(SIMPLA) / Sweets Design / Space / Signage / Promotional items
CREDIT
Art Direction
NOSIGNER (Eisuke Tachikawa)
Graphic Design
NOSIGNER (Eisuke Tachikawa, Ryota Mizusako, Shun Kudo)
Sweets Design
NOSIGNER (Eisuke Tachikawa, Linden Baum (Shuichi Tamamori)
Space Design
NOSIGNER (Eisuke Tachikawa), Aki Hamada Architects Inc (Aki Hamada, Musashi Makiyama)
Photo
ohakoikeda (Noriyuki Ikeda)
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