PROJECT

VEG-ICON

Alamun shaida na cin ganyaye da na vegan kyauta da buɗe tushe ga kowa ya yi amfani. An karɓe su sosai a fadin lardin Chiba har da gidajen cin abinci na filin jirgin sama na Narita.

HOW

Takaddun shaidar masu cin ganyaye
da aka tsara don kowa da kowa.

Mu, tare da Minnano Gohan Inc., mun ƙirƙira alamar takaddun shaida ta gama gari don masu cin kayan lambu da vegans don aikin VEG-ICON na Majalisar Amfani da Filin Jirgin Sama na Narita a birnin Chiba, jihar Chiba. Akwai alamomi na gama gari don masu cin kayan lambu a wasu ƙasashe, amma yawancinsu suna buƙatar biyan kuɗi. Har zuwa yanzu, babu wata alama mai bayyanawa don masu cin kayan lambu su sami gidan abinci a Japan. Saboda haka, a cikin aikin VEG-ICON, an ƙirƙiri alamomin takaddun shaida guda biyu na kyauta na buɗe tushe; "mai cin kayan lambu" da "vegan" da kuma jagororin da kowa zai iya amfani da su. Zanen alamar yana wakiltar haruffan farko "V" don mai cin kayan lambu, vegan, da kayan lambu, kuma an ƙara alamar kwai ga alamar don masu cin kayan lambu waɗanda galibi ana ba su damar cin kwai don isar da ma'anar alamar da farko.

WHY

Yadda za a tallafa wa
abincin kayan lambu
waɗanda suke da ƙarancin
tasiri akan muhalli.

Yawan masu cin ganyaye a Japan a yanzu kusan kashi 6% ne, kuma ana kiyasin cewa akwai sama da mutane miliyan 7 masu cin ganyaye a wannan kasa bisa ga binciken Frembassy " Vegetarian, Vegan and Flexitarian Population Survey of Japan ". Akwai ƙarin masu cin ganyaye da yawa a duniya, ciki har da Indiya, inda kusan kashi 30% na yawan jama'a masu cin ganyaye ne kuma kusan miliyan 2 daga cikinsu suna ziyartar Japan kowace shekara bisa ga Frembassy " Foreign Vegetarians Visiting Japan in 2019 ". 
Yayin da fitar da iskar gas daga nama ya zama matsala, cin ganyaye yana samun kulawa a matsayin abincin da ba shi da illa ga muhalli, kuma akwai karuwar ƙungiyoyin duniya don inganta cin abincin kayan lambu. A cikin waɗannan yanayi, akwai hanyar da ta dace don ƙirƙirar al'umma da masu cin ganyaye za su iya rayuwa ba tare da cikas ba, yayin da a lokaci guda suna tallafawa abincin kayan lambu mai dacewa da muhalli?

Yawan masu cin abincin ciyawa

Rashin amfani na cin abincin tsirrai/masu cin ganyaye kawai

Fitar da iskar gas mai haifar da yanayin zafi daga tsarin abinci

Ƙimar wata-wata na matsakaicin ƙaddamarwa na methane gabaɗaya

WILL

Ɗaukar mataki na farko
daga Chiba zuwa duniya.

Alamar VEG-ICON a halin yanzu ana nuna ta a cikin menu ko gidajen abinci a filin jirgin sama na Narita a lardin Chiba, inda baƙi da yawa ke ziyarta haka ma a birnin Chiba, birni mai son masu cin kayan lambu kawai. Za mu ci gaba da aiki tare da wannan aikin don mayar da wannan alamar tasdiqar cin kayan lambu ta kyauta zuwa motsi da zai bazu daga Chiba zuwa sauran sassan Japan da duniya sannan kuma mu sanya birninmu ya zama wuri mafi kyau ga masu cin kayan lambu kawai su zauna.

INFORMATION
What
VEG-ICON
When
2019
Where
Japan
Client
Scope
Logo / CI Guideline / Photograph
SDGs
  • すべての人に健康と福祉を
CREDIT
Art Direction
NOSIGNER (Eisuke Tachikawa)
Graphic Design
NOSIGNER (Eisuke Tachikawa)
Photograph
NOSIGNER (Yuichi Hisatsugu)
Fara aikinku