PROJECT

TOKYO BISHOKU

Abincin gaggawa da aka sake tsarawa don jin daɗin yau da kullun—ƙirƙirar al'adun shirye-shiryen bala'i ta hanyar abinci mai so.

HOW

Tsarin da ke ba da abinci mai dadi,
a lokacin bala'i.

Tare da ƙungiyar masu kirkira littafin shirye-shiryen bala'i "Tokyo Bousai," kuma a ƙarƙashin kulawar chef Masahiro Kasahara na shahararren kantin "Sanpiryouron" (ma'anar "Kyau da Muni") na Tokyo mun ƙirƙira abinci uku, don neman daɗi. Mun ƙirƙira abincin ajiya kuma mun samar da "Tokyo Bishoku" tare da littafin ra'ayi da muka shirya. A nan gaba, muna hasashen irin waɗannan nau'ikan ƙirar fakiti kamar mujallu za su iya bayarwa akai-akai kamar ajiyar jujjuyawa, kusan kamar biyan kuɗin shiga mujallu. Hakanan ana iya nunawa a kan shiryoyin littattafai, yana warware matsaloli kamar rashin samun damar zuwa ɗakunan ajiya inda ake adana abinci. Har ila yau, littafin ra'ayi mai shafuka 70 ya ƙunshi abubuwan da ke wayar da kan jama'a game da rigakafin bala'i, kamar ra'ayoyin girke-girke da lissafin ajiya, waɗanda ke da amfani koyaushe a lokacin bala'i.

An buga hoton abubuwan da ke cikin gwangwani a saman gwangwanin kamar yadda suke a faranti, wannan yana sauƙaƙa gano su.

WHY

Daraja da iyakar mutum, a lokacin
da bala'i ya zama mafi wahala
a rayuwar ka.

Ana iya ɗaukar kusan sa'o'i 72 kafin dukkan hanyoyin rayuwa su dawo, bayan bala'i kamar Babban Girgizar Ƙasa ta Gabashin Japan. Tokyo, wacce ke da yawan mutane sama da miliyan 9, tana da ƙarancin wuraren mafaka, mai yiwuwa za a tilasta musu yin ƙaura a gida. Don waɗannan nau'ikan abubuwan da suka faru, an ce muna buƙatar tara aƙalla abinci guda tara. Duk da haka, kashi 50% na mazauna Tokyo ke tara ruwa da abinci kullum. Yawancin waɗanda ba sa yin hakan musamman matasa da ke rayuwa su kaɗai. A cikin irin waɗannan bala'i na yanayi mai tsanani, abinci wanda ba kawai mai gina jiki ba amma kuma mai ɗaɗi wani muhimmin abu ne don ceton ran da hankalin mutum. Mun tambayi ko za mu iya yin abincin ajiya mai ɗaɗi wanda ke tallafawa rayuwar mutane da ransu, a shirye-shiryen bala'i, da kuma sanya ajiya ya zama al'ada.

WILL

Nasara a gwajin tallace-tallace, yanzu tare da
bege don ci gaba da haɓakawa.

Tokyo Bishoku ya jawo hankali sosai tun kafin fitowar sa, harada in ciki nasarar tara kudi da ta wuce makasudin da aka yi. Gwajin tallace-tallace da aka yi tare da babbar cibiyar sayar da kaya ta Japan ya zama batun da ake magana a kai a dandamali daban-daban na kafofin watsa labarai, saboda ingancin abinci da aka ajiye da kuma tsari, wanda za a iya saye a matsayin kyauta. Da fatan za ku ci gaba da lura da "Tokyo Bishoku," yayin da muke neman yada al'adu da kuma kara wayar da kan game da bukatar ajiye abinci lokacin zama a Japan.

INFORMATION
What
TOKYO BISHOKU
When
2017
Where
Tokyo, Japan
Client
Scope
Branding / Logo / Packaging / Infographic / Book cover and inner page design
Award
  • Red Dot Award (2022)
  • iF Design Award (2022)
  • 日本文具大賞 (2020)
CREDIT
Art Direction
NOSIGNER (Eisuke Tachikawa), DENTSU INC. (Ryosuke Sakaki)​​​​​​​
Graphic Design
NOSIGNER (Eisuke Tachikawa, Andraditya Dhanu Respati)
Design and Editorial
Tokyo Bishoku Creative team
Food and Menu
COOKQUATER, KOKUBU GROUP CORP.
Fara aikinku