PROJECT

INOUE NOODLE

Sake da haɓaka samfur don masana'anta somen noodles. Gano tarihin kamfani ya sanya majagaban samar da noodles ta injina a matsayin kamfani na farko a Japan da bai fitar da carbon ba.

HOW

Yin taliyar somen don duniya, al'ummar gida, da allolin kariya.

Inoue Seimen kamfani ne na tsofaffin masu kera taliyar Kanzaki somen da ya kasance yana kera taliya kusan shekaru 150 tun lokacin da aka kafa shi a Saga a 1873. Mun taimaka wa Inoue Seimen ya auna kuma ya rage yawan carbon footprint nasa a matsayin wani bangare na kokarin inganta ayyukan da ke neman canza "SAGA COLLECTIVE," kungiyar kamfanoni kanana da matsakaita guda 11 da ke jagorantar masana'antar gida ta Saga, zuwa kungiyar alamar gida ta farko a Japan da ke ɗaukar kayayyakin da ba su da carbon kawai. Ta hanyar waɗannan ayyukan, mun taimaka wa kamfanin ya zama kamfani na farko a Japan na kera taliya ba tare da carbon ba, wanda ya kai ga shigarmu cikin sake fasalin kamfanin da haɓaka kayayyaki.

Lokacin da muke binciken kamfanin, mun gano abin mamaki cewa tarihinsa ya haɗa da zama majagaba wajen yin taliya ta injina, gami da taliyar pasta da sauran samfura a duniya. Na'urar farko ta yin taliya ta injina a duniya an ƙirƙira ta ne a Saga, kuma Inoue Seimen ɗaya ne daga cikin kamfanonin farko da suka gabatar da ita. Bugu da ƙari, lokacin da muke binciken asalin sunan "Kami no Shiraito" (fararen zare na alloli), wanda ake amfani da shi wajen kiran babban samfurin kamfanin na Kanzaki somen noodles, mun gano cewa Inoue Seimen ya kasance yana zaune a filin Niiyama Shrine da ke kusa kuma yana da tarihin kare gidan ibada a matsayin wakilan masu ibada a gidan, sannan daga baya gidan ibadan ya ba kamfanin sunan "Kami no Shiraito".

Mun sanya wannan labarin na musamman na alaƙar kamfanin da wurin ibada a tsakiyar sake gina alamar kasuwanci kuma mun ba da shawarar dabarun alamar kasuwanci na haɓaka samfuran "jerin Kami," gami da "Kami somen," "Kami hiyamugi," "Kami udon," "Kami ramen," da sauransu.
A cikin haɓaka alamar kasuwanci da ke nuna gaskiyar cewa Inoue Seimen ya kasance majagaba a masana'antar yin taliya ta hanyar injina, mun tsara tsarin geometric ta amfani da kayan zanen mai siffar gear da ake kira spirograph don ƙirƙirar zane-zane da ke misalta ra'ayin "kyawawan halittu na allahntaka na ƙirƙire-ƙirƙiren injina." Waɗannan tsarin spirograph sun kasance a fili sosai akan dukkan marufi na samfura, wanda aka tsara ta hanyar samun wahayi daga layya-layya daga wurin ibada. Alamar kamfanin Inoue Seimen, wanda aka sabunta a lokaci guda, an tsara shi ta hanyar haɗa harafin "井" (harafin Kanji na farko na "Inoue"), wanda aka yi masa salo don ya yi kama da ƙofofin torii na wurin ibada, tare da harafin "上" (harafin Kanji na biyu, wanda ke nufin "sama"), wanda ke nuna cewa samfurin kyauta ne daga alloli.

Mu shiga cikin haɗin gwiwar samar da miya don sabon samfurin "Kami ramen", kuma mun samar da miyar vegan wacce ba ta ƙunshi kayan kamshi na sinadarai ko kayan da aka samo daga dabbobi ba. Burinmu shine mu raba da duniya labarin kamfanin farko na yin taliya a Japan wanda ya samu nasarar cimma burin rage carbon kuma yana aiki ta hanyar da ta dace da muhalli da al'ummar yankin.

WHY

Raguwar Bangaskiya Da Ta Goyi Bayan Al'ummomin Yanki.

Tun daga zamanin da, wuraren bautar Shinto sun kasance alamomi na masana'antu na yankin Japan, al'ummomi, da bangaskiyar halitta. A yau, yankuna da yawa a Japan suna fuskantar matsaloli daban-daban, kamar karancin albarkatun mutane, tsufa na yawan jama'a, rashin magada, da raguwar masana'antu na yanki, wanda ke haifar da ci gaba da raguwa. Bugu da kari, a shekarun baya-bayan nan, albarkatun halittu da kasuwancin yanki suke dogara da su—kamar ruwa, abinci, da muhalli na halitta—sun kasance a cikin barazana saboda nauyin muhalli mai girma da ayyukan mutane ke haifarwa. Yanzu lokaci ne da al'ummomi su hadu don magance wadannan kalubale, kuma babu shakka cewa wuraren bautawa za su ci gaba da taka muhimmiyar rawa a wannan kokarin.
Duk da haka, rabin wuraren bautawa a fadin kasar a halin yanzu suna cikin matsalar kudi mai wuya, tare da kudaden shiga na shekara kasa da yen miliyan 3. Wannan yana kawo shakka kan rayuwar wadannan wuraren bautawa, wadanda ke zama alamomi na al'adun yanki. Kiyaye bangaskiyar da ta riƙe masana'antu da al'ummomi na yanki yayin kula da daidaiton halittu da kare shimfidar gargajiya da al'adu shi ma babban kalubale ne.

Kuddin shiga na wurin ibada na shekara guda (2016)

WILL

Ƙirƙirar masana'antu na gida waɗanda ke goyan bayan yanayi da al'ada.

Inoue Seimen yana gabatar da "Kami no Shiraito" a matsayin hadaya ga Niiyama Shrine a ranar Somen (Yuli 7) kowace shekara. Wani sashe na kudaden da ake samu ana ba da su ga shrine, kuma duk samfuran ana daidaita su ta hanyar ayyukan kiyaye duwatsun yankin. Muna fatan al'adun yankin za su ci gaba da kasancewa ta hanyar alamomin yanki masu dorewa da ke bin alamar Inoue Seimen, wadda ke yin taliya yayin aiki tare da shrine na yankin da yanayi.
Fiye da canjin wannan karamin kamfani na yin taliya a jihar Saga zuwa kamfani da ya jawo hankali a matsayin "na farko a Japan" da "na farko a duniya" dangane da shigar da injunan yin taliya da rage carbon na duk samfuransa, hangen nesanmu shine kafa ma'aunin gaba na yadda masana'antu na yanki za su iya zama abokantaka ga muhalli da al'ummar yankin. Bunkasar karin masana'antu na yanki zai haifar da maido da karin dazuzzuka, samun karin sinadarai masu lafiya da dadi, ingantaccen zagayowar makamashi mai sabuntawa, haka kuma wurare masu tsaro da aminci tare da kariya daga bala'i. Domin tabbatar da irin wannan makomar wurare na yanki, za mu ci gaba da aiki kan ba da gudummawa ga masana'antu na yanki da ke tallafawa yanayi da al'ada.

INFORMATION
What
INOUE NOODLE
When
2024
Where
Saga, Japan
Client
Scope
Rebranding / Logo / CI Guideline / Packaging / Exhibition / Promotion Strategy Support
SDGs
  • エネルギーをみんなにそしてクリーンに
  • 住み続けられるまちづくりを
  • つくる責任つかう責任
  • 気候変動に具体的な対策を
  • 陸の豊かさも守ろう
  • パートナーシップで目標を達成しよう
CREDIT
Art Direction
NOSIGNER (Eisuke Tachikawa)
Graphic Design
NOSIGNER (Eisuke Tachikawa, Moe Shibata)
Space Design
NOSIGNER (Eisuke Tachikawa, Moe Shibata, Mahiro Kobayashi) 
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