PROJECT
ECHIZEN URUSHI
Alamar kayan aikin Echizen lacquerware. Asalin da ya samo daga Zen da tawada "ZEN BLACK" da aka ƙera ta hanyar haɗin gwiwar Toyo Ink ya kawo sauyi ga masana'antar sana'o'in gargajiya.
HOW
Ƙirƙirar alamomin hoto waɗanda suke bayyana tsarin lacquer a fili da kallon ido.
Kasancewar mai mulkin alamar kasuwanci, don yin amfani da mafi kyawun damar da ke cikin sana'ar lacquer na gargajiya da kayan aikin lacquer na kasuwanci na wannan yanki, mun raba masana'antar gida zuwa "gargajiya" da "sabbin hanyoyi". Game da hanyar "gargajiya", mun ba kowane samfur alamar tabbaci don abokan ciniki su iya gane da sauki su kuma sayi kayan aikin lacquer na gargajiya. A lokaci guda, mun cimma tallace-tallace ta hanyar hada alamar kasuwanci ta daidaita fakitin da masana'antun da suka wuce suka yi wa alamar kasuwanci.
A gefe guda kuma, don hanyar "sabbin hanyoyi", mun sake sanya sunan aikin zuwa "Echizen Urushi" (ma'ana "Echizen Lacquer" a Jafananci), inda mun sake samar da fasahar lacquerware na roba muka yi amfani da ita a dukkan samfuran kamar gilashin ido, wayoyin hannu, da motoci. Tunanin shi ne a kirkiri sabuwar masana'anta a matsayin wurin samarwa don fentin rufewa. Bugu da kari, mun kirkiro alamomin hoto da ke wakiltar halaye daban-daban na kowane samfur a kan alamar farashi. Ta wannan hanyar, abokan ciniki sun sami damar gano da sauri hanyoyin masana'anta daban-daban da halayen Echizen lacquerware da a da suka kasance da wahala a fahimta da bambance su.
Alamar Echizen Lacquer ta dogara ne akan da'ira da ke nuna wayewar Zen kuma an tsara ta don ta yi kama da kwano a lokaci guda. Bugu da ƙari, wurin samarwa yana kusa da haikalin "Eihei-ji", wanda shine wurin horarwa mai al'adar sama da shekaru 700 a makarantar Soto ta Daihonzan (na addinin Buddha na Zen), kuma ta hanyar rubutun kalmomi, mun iya bayyana dangantakar tarihi da ke nuna cewa falsafar "Zen" ta kasance wani ɓangare na wannan yankin samarwa.
A matsayin wani bangare na hanyar "kirkira-kirkira", tare da babban masana'anta na tawada a Japan "Toyo Ink Group", mun kirkiro bakin lacquer mafi baƙi a cikin shekaru 1200 tun lokacin da aka fara gabatar da lacquer a Japan. "ZEN BLACK" an kirkiro ta ta hanyar hada fasahar carbon nanotubes (CNT) da fasahohin masu sana'ar lacquer. Wannan ya haifar da wannan aikin ya fadada damar "fenti-rufe" na irin wannan baƙi mai zurfi wanda ba a taba gani ba akan kayayyakin lacquer na kasuwanci.
WHY
Don mashawar masana'antar lacquer da ke raguwa zuwa makomar gaba.
Birnin Sabae a Lardin Fukui shine babban cibiyar samar da lacquer a Japan. Ana samar da kayan aikin Echizen lacquerware musamman a gundumar Kawawada kuma an san shi da sana'o'insa na gargajiya na shekaru 1500. Akwai bangarori biyu a Echizen Urushi (lacquer) na yanzu: sana'o'in lacquer masu ƙwarewa sosai, da kayan aikin lacquerware na kasuwanci da ake amfani da su a masauki da gidajen abinci waɗanda ke mamaye kusan kashi 80% na hannun jari a ƙasar. Yayin da yake kula da tsarin masana'antu mai sarƙaƙƙiya, Echizen Urushi ya kiyaye matsayinsa a matsayin babban wurin samar da lacquer a Japan. Kayan aikin lacquerware ya kasance babban bangare na salon rayuwar Japan a da. Duk da haka, ya fara shuɗewa da lokaci kuma yankunan samarwa na gida sun fuskanci yanayi mai tsanani. A cikin irin wannan yanayi, masana'antar lacquer ta Urushi ta buƙaci samun sabuwar hanya ta kasancewa mai dacewa a nan gaba.
WILL
Hasken bege ga yankunan samar da lacquer na ƙasarmu.
Echizen Urushi, wanda ya fara sabon mataki ta hanyar nuna hanyoyi biyu na "gargajiya" da "sabbin abubuwa" a fili, ya samu karuwar tallace-tallace da kashi 10 ta dari ta hanyar sayar da babban irin alamar kasuwanci da kayan marufi na yau da kullun. Sakamakon gwaje-gwajen nunawa na "Urushi Pictogram" sun riga sun fara nuna sakamako, inda tallace-tallace ya karu da kashi 20 ta dari. Za ta ci gaba da inganta matsayinta da kimar ta a matsayin babban yanki na samar da lacquer a Japan. Ta hanyar bayyana sabbin ayyuka kamar pictograms, mun iya nuna matsaloli masu wuya da kayan lacquerware suka jure. Muna nufin wadannan ayyuka su jagoranci sauran yankunan samar da lacquer a duk fadin Japan kuma su ba da gudummawa wajen farfado da sauran masana'antar lacquer ta Japan.
INFORMATION
- What
- ECHIZEN URUSHI
- When
- 2019
- Where
- Sabae City, Japan
- Client
- Scope
- Design strategy / Branding / VI / Infographic / Illustration / Exhibition
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Toshiyuki Nakaie)
- Production
- OKTS inc.
