PROJECT
cores
Alamar kayan aiki na ƙwararru don kofi na musamman, yana ci gaba da al'adun kofi mai dorewa.
HOW
Ƙirƙirar alamar kamfani bisa ga yadda ake ƙera kofi.
Mun kasance da alhakin ƙirƙirar alamar kasuwanci ta kayan aikin kofi na gaske "cores", wanda ake amfani da shi musamman don kofi na musamman. Dangane da gaskiyar cewa alamar kasuwancin ta ci gaba ta kwatsam ta hanyar tacewar kofi ta ƙarfe "Gold Filter" wanda aka ƙirƙira tare da Maruyama Coffee, mun ƙirƙira jigon iri ɗaya na ƙara girman keɓancewar kofi na musamman. Mun ƙirƙiri sabon ra'ayi mai suna "kofi kamar yadda yake", inda mun ƙirƙira tambari da ƙirar kunshin mai kyau sosai, musamman don mutanen da suke da sha'awar kofi nasu. Bugu da ƙari, mun rarraba tacewar zinari ta kofi ɗaya "C211" zuwa gonakin kofi a duk faɗin duniya don su ɗanɗana ɗaɗin kofi da suke samarwa. Muna kuma kusa da masu samarwa da masu gasa, muna haɓaka irin waɗannan ayyukan don gina dangantaka ta amana.
Alamar ta dogara ne akan haruffan farko "c" da "o" na "cores" da "coffee", yayin da take wakiltar motsi na hanya lokacin da ake zuba ruwan zafi da tukunyar digo ta hannu. Mun bayyana ainihin alamar kasuwanci ta haqiqa ga al'adun kofi, ta hanyar alamance sauƙi na ainiyan dabarun motsin digo na hannu.
Ta hanyar sauraron muryoyin masu amfani da masu dogara na tace zinariya, mun magance sharhi mara kyau kamar yanayin da foda mai laushi ke fadowa ta cikin tace karfe, mun sake zana samfurin don jan hankalin dukkan abokan ciniki da inganci mai karfi.
WHY
Don goyon al'adun kofi mai dorewa.
Kofi babban masana'anta ce wanda ya zo na biyu bayan danyen mai a kasuwancin shigo da fitar da kayayyaki, ya shahara sosai har ana samarwa a sama da kasashe 50 a duniya. Duk da haka, yana da mummunan tarihi. Har yanzu akwai kamfanonin kasuwanci da yawa wadanda suke sarrafa gonaki kawai kuma suna siyan danyen wake a farashi mai rahusa sosai daga kasashe masu tasowa, wanda ya shafi rayuwar manoma masu aiki tuƙuru da talauci. Bugu da ƙari, ko da tare da na musamman kofi wadanda suka inganta sosai a shekarun baya na baya dangane da inganci, gano asali da dorewar, har yanzu akwai masu samarwa da yawa a kasashe masu tasowa wadanda har yanzu ba su san yadda ake amfani da wakensu ba. A ƙarƙashin irin wannan yanayi, mun yi tambaya menene muke buƙatar yi don mu tallafa wa al'adar kofi mai dorewa, yayin da muke tabbatar da cewa masu ƙirƙira wadanda ke samar mana da kofi mai daɗi, ana ganin su da kuma jin muryoyinsu.
An kirkiro ta hanyar gyara "Tsarin rarrabuwar kofi, kusa da Hawassa" (©Niels Van Iperen (
WILL
Nufin yada amfani da matattarar zinariya da bunkasar al'adun kofi.
Wannan sabon tace na zinariya yana haɓaka halayen ƙwayoyin kofi na musamman sosai, yana aiki a lokaci guda a matsayin kayan aiki mai dacewa da muhalli saboda yana rage sharar gida da farashi sosai. A nan gaba, yayin da muka ci gaba da ƙara jan hankalin hanyoyin jin daɗin rayuwar kofi a kusa da samfurin tacen zinariya, muna kuma mai da hankali kan "cibiyoyin da ke ciki", wanda shine yunƙuri na saka waɗannan tacen a cikin injinan yin kofi. cibiyoyin suna nufin ci gaba da haɓakawa a matsayin alamar kayan aikin kofi, suna ba da gudummawa ga ci gaban masana'antar al'adun kofi mai dorewa gaba ɗaya.
INFORMATION
- What
- cores
- When
- 2019
- Where
- Japan
- Client
- Scope
- Design strategy / Branding / VI / Packaging Web and Front End
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Ryota Mizusako)
- Packaging Design
- NOSIGNER (Ryota Mizusako)
- Web Design
- NOSIGNER (Naoki Hijikata, Ryota Mizusako)
- Promo Movie Direction
- NOSIGNER (Naoki Hijikata, Ryota Mizusako), euclid agency, lnc.
- Logo Animation
- NOSIGNER (Jin Nagao)
- Photo
- Masaharu Hatta
