PROJECT
CTI JAPAN & WAKE UP
Alamar kasuwanci don majagaba al'adun koyarwa. An bayyana matsayin CTI na "Asalin Koyarwa", wanda ya ba da gudummawa ga karuwar rajista.
HOW
Sake canza suna
asalin koyarwa.
Al'adar koyarwa da ta shahara a duniya yanzu ta samo asali ne daga Motsin Damar Ɗan Adam a shekarun 1960 a Amurka. Motsin koyarwa ya samo asali ne a cikin motsin da ke nufin haɓaka damar ɗan adam da kuma rayuwa bisa ga yanayin dabi'a. A shekarar 1992, an kafa CTI ta hannun manyan mutanen motsin, Laura Whitworth da Henry Kimsey-House. Su ne majagabai da suka haɓaka motsin koyarwa a yammacin duniya kuma suna ɗaya daga cikin manyan hukumomin koyarwa a duniya, da kuma waɗanda suka kafa Ƙungiyar Koyarwa ta Duniya.
CTI tana ba da shawarar koyarwar Co-Active, wadda ke da sifa ta mai da hankali kan dangantakar mutum-da-mutum mai siffar koyarwa sabanin hanyoyin koyarwa na al'ada da ke mai da hankali kan ayyukan mai koyarwa. Wannan hanya yanzu ita ce ma'auni a masana'antar koyarwa.
CTI ta Japan ita ce farkon aiki a wajen Amurka kuma ta fara al'adar koyarwa a Japan. WAKE UP Co., Ltd. ta sami lasisi a hukumance daga CTI, kuma shekaru da yawa, tana ba da shirye-shirye da ke isar da ƙimar koyarwa da jagoranci a Japan a matsayin ƙungiya ta waje. Baya ga koyarwar Co-Active, ta gabatar da koyarwar tsarin da masu ba da ra'ayi 360-digiri a Japan a karon farko.
An ba NOSIGNER aikin sake yin alamar gidajen yanar gizo na WAKE UP Co., Ltd. da CTI JAPAN, waɗanda ke da tarihi mai arziƙi.
Alamar CTI Japan
Falsafar CTI na "Co-Active" (Kasancewa + Yin) tana nufin ra'ayin "kasancewa tare...cikin aiki." Yana bayyana falsafar koyarwa ta musamman ta CTI da kuma hanyar da kocin da abokin ciniki ke hada kai don haifar da canje-canje masu ma'ana cikin aiki ta hanyar canza tunanin. Manufar sake yin alama ita ce tallata wannan ra'ayi a Japan sosai. Duk da haka, an haifar da kalubalen sadarwa bayan da CTI USA ta canza sunanta daga "Coach Training Institute" zuwa "Co-Active Training Institute," wanda ya sa ya yi wuya a bayyana cewa CTI ita ce wacce ta kafa koyarwa tare da tarihin samar da kwararrun kocin da yawa. Wannan kalubalen ya shafi CTI JAPAN ma, wadda ta ba da gudummawa wajen bunkasar masana'antar koyarwa a Japan tun farkon kwanakin. A halin yanzu, duk da haka, kocin da yawa daga CTI sun fara kasuwancin koyar da kocin nasu masu fafatawa.
Saboda haka, mun tallata cikakken labarin CTI a matsayin tushen koyarwa a cikin tsarin gidan yanar gizonmu. Mun saita babban taken, "Tushen Koyarwa" kuma mun nuna a fili yanayin tushen kungiyar ta hanyar kara jimlar, "Babban Bambance-bambancen Koyarwa da CTI: Kasancewa Tare cikin Aiki." Ma'aikatan NOSIGNER, irin su Tachikawa, sun karbi ainihin horon koyarwa don aiwatar da tsarin zane. Mun kashe sa'o'i da yawa muna warware tarihin koyarwa da CTI tare da mambobin CTI JAPAN kuma mun buga labarun da muka gano a cikin abun ciki na gidan yanar gizon. Mun tsara tsarin asali da aka yi da kwatankwacin launuka a Amurka don ya dace da alamar CTI USA kuma mun tallata wannan zane a wurare daban-daban a matsayin muhimmin sadarwar gani.
Alamar WAKE-UP
Domin alamar WAKE UP Co., Ltd., mun kirkiro kayan aikin alamar da suka yi amfani da canjin launuka da aka samar don CTI JAPAN don nuna hadewa da CTI. Mun kuma sabunta alamar kamfani. Alamar da aka samar da sabon tsari tana nuna falsafar Co-Active na tabbatar da "kasancewa" da "yin." Ta kuma ƙunshi muhimmin alama a cikin koyarwa "idanu" da alamar "igiyar canjin ra'ayi," wanda ke wakiltar canje-canje da sauye-sauye na kungiyoyi da mutane.
Bugu da kari, yawancin aikace-aikacen horo da bukatu na ayyukan kamfanoni ga CTI JAPAN sun kasance saboda magana-daga-baki daga kwararrun kociyoyi masu takaddun shedar CTI. A matsayin amsa, mun ba da shawarar dabarun sadarwa da ke karfafa dukkan al'ummar CPCC, yana ba da gudummawa ga alama ta WAKE UP Co., Ltd. Mun kera kayayyakin da aka daidaita, kamar katunan kasuwanci don kwararrun kociyoyi da bangon baya na dijital don tarurrukan kan layi. Wannan yana haifar da yanayi inda kociyoyi za su iya nuna cikakkiyar iyawarsu yayin da suke ba da damar dukkan al'ummar CPCC su ba da gudummawa ga alama ta WAKE UP Co., Ltd. da CTI JAPAN.
WHY
Shin mu ke rayuwa bisa ga iyawarmu a cikin al'ummar zamani?
Yanzu lokaci ne na rashin tabbas mai yawa, tare da makomar da ba a iya hango ta ba. Kowannenmu dole ya fuskanci kalubalen sa, ya kafa manufofi, ya dauki matakai na kirkire-kirkire, ya kuma samar da sabbin abubuwa.
Duk da haka, binciken duniya da aka gudanar a kasashe/yankuna 18 ya nuna cewa kashi 52.6% na masu amsa daga Japan sun amsa cewa ba su "yi komai" ba don inganta kansu ko koyo a wajen aikinsu. Haka kuma, kashi 49.1% ne kawai na Jafanawa gaba daya suka amsa cewa suna "jin dadi ta hanyar aikinsu." Wadannan duka sun kasance mafi karancin alkaluma a tsakanin kasashen da aka yi bincike a kai.
A cikin wannan yanayi, yana kara muhimmanci ga kungiyoyi su karfafa kowane ma'aikaci ya kai ga ikonsa, su inganta jin dadin mutum daya, su kuma yi amfani da jagoranci domin kamfani da kungiya su ci gaba. Duk da haka, yawancin manajoji yanzu suna fama da sadarwa yadda ya kamata da ma'aikata, ba su iya amfani da jagoranci gaba daya ba. Me muke bukatar koyo don kafa kyakkyawan kungiya ko mutane?
Misali da kashi na koyo da ayyukan ci gaban kai da ke nufin ci gaban mutum.
WILL
Zuwa makomar da mutane da yawa
za su iya cika burinsu.
Falsafar horar da mutane za a iya amfani da ita don hango ainihin alkiblar da ake so a cikin zuciyar wanda ake horar da shi kuma wanda ake horar da shi zai iya samun himma. Ƙarin shugabanni da masu horar da mutane waɗanda za su iya taimakawa a wannan fanni suna sanya aiki ya zama mai sauƙi kuma suna tallafawa rayuwar mutane da jin daɗinsu ta hanyar mai kyau. Al'umma za ta iya zama mai ƙirƙira sosai idan mutane suka yi tunani sosai game da jigogi na rayuwarsu kuma su rayu bisa ga iya ikonsu. Muna son ci gaba da tallafawa shirye-shiryen CTI JAPAN da WAKE UP Co., Ltd. Muna son wuce ayyukan mu da nauyin da ke kanmu don samar da makomar da za mu iya rayuwa bisa ga iya ikonmu.
INFORMATION
- What
- When
- 2024
- Where
- Japan
- Client
- Scope
- Branding / Branding Strategy / Logo / CI Guideline / Slide format / Web / Management
- SDGs
CREDIT
- Art Direction
- NOSIGNER(Eisuke Tachikawa)
- Web Design
- NOSIGNER (Eisuke Tachikawa, Kazuki Mori)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Ryo Fukusawa, Noemie Kawakita, Yoshiharu Tange)
- Management
- NOSIGNER (Eisuke Tachikawa, Yuichi Hisatsugu)
- Development
