PROJECT
YOXO
Yin alamar manufofin sabuntawa na birnin Yokohama. An kafa YOXO BOX, cibiyar haɗin gwiwa tsakanin masana'antu, makarantu, gwamnati, da al'umma, don haɓaka sabuntawar yanki.
HOW
Juyar da birni inda aka tattara wuraren bincike da ci gaban fasaha zuwa birni na gaba.
A watan Janairu 2019, birnin Yokohama ya sanar da ci gaban "Innovation City Yokohama" wanda zai samar da sababbin hanyoyin warwarewa ta hanyar taimakawa masu bincike, masu fasaha, 'yan kasuwa, dalibai, da makamantansu, don fadada hanyoyin sadarwarsu fiye da kungiyoyinsu. Duk da haka, sun yi gwagwarmaya wajen hada manufofin da suka dace. Alhamdu lillahi, a matsayinmu na kasuwanci da ke zaune a Yokohama, an zabe mu don hadin gwiwa tare da birnin don samar da dabarun manufofin kirkire-kirkire na Yokohama.
YOXO
Da farko, mun gane buƙatar alamar kasuwanci don alamar manufofin ƙirƙira na birni. Don haka, mun ba da shawarar kalmar "YOXO=Yokohama Cross Over" don wakiltar jigon Birnin Ƙirƙira na Yokohama na ɗaukar duniya ta hanyar haɗin gwiwa tsakanin sassa daban-daban da kuma tsakanin mutane na kowane matsayi na zamantakewa kuma a matsayin alamar kasuwanci da ke haɗa dukan yunƙurin Birnin Yokohama don ƙirƙira. Wannan sunan kuma an lulluɓe shi da saƙonmu na godiya da yabo ga ƙirƙira daga masu ƙalubalantar wannan gari waɗanda suka riga mu, kamar yadda mukan ce a Jafananci, "Yokuzo! (Yoku yatte kureta)", ma'ana "Kyakkyawan aiki! Ka gama shi."
Mun kuma zo da wannan sunan da begen cewa za a san shi sosai kuma a ƙaunace shi a matsayin wakilin Yokohama, kamar yadda gajeren "NYC" yake ga Birnin New York.
Don samar da wannan alamar kasuwanci, mun kirkiro rubutun "YOXO SANS" bisa ga rubutun geometric Sans Serif wanda ke da taɓawar kirkire-kirkire. Mun kirkiro ainihin zane-zane don sadarwar gani da wurare.
YOXO X-VISION
Tare da NOSIGNER's Tachikawa a matsayin mai gudanarwa, an gudanar da tarurruka da masu kasuwanci da masu ruwa da tsaki a cikin birnin sau da yawa don tsara "YOXO X-VISION".
Ta amfani da taken "Muna iya kirkiro bege ga makomar gaba" don jagorantar babban burinmu na zama birni mai kirkire-kirkire, mun hada hangen nesa na samar da birni mai dorewa ta hanyar hadewar masana'antu da yawa. "YOXO X-VISION" da aka haife daga wannan aiki yana da ginshikai 3, wato "Birni na Abubuwan da suka gabata", "Birni da ke Tallafawa Masu Kirkire-kirkire", da "Birni na Hadewar Masana'antu", wanda aka kafa kan su jimlar ayyuka 10 da suka shafi waɗannan manufofin.
Kungiyar Yokohama ta Gaba
A cikin 2021, za a kafa "Ƙungiyar Yokohama ta Gaba" don haɗa mutanen da ke aiki a ciki da wajen Yokohama da kuma tallafa wa 'yan wasan da ke fuskantar sabbin ƙalubale. Mun shiga sosai cikin suna da samar da saƙon hangen nesa na ƙungiyar, kuma muna ci gaba da shiga cikin manufofinta.
YOXO college
YOXO College an kafa shi azaman dandamali na kan layi don reno masu kirkire-kirkire tare da hadin gwiwa da jami'o'i hudu da kuma kasuwanci da hukumomin gwamnati a Yokohama a matsayin wani bangare na kokarin aiwatar da "Yokohama City Campus Initiative," wani shiri da aka bayar a karkashin YOXO X-VISION. An ba kamfaninmu aikin cikakken alamar kasuwanci na wannan gama-gari, gami da suna da zanen alamar sa da gidan yanar gizon sa.
A cikin zanen alamar, mun mai da hankali kan geometric string na "YOXO大" (YOXO College) kuma mun kirkiro zanen point-symmetrical wanda ya dogara akan "X." A cikin zanenmu, zane-zanen kwance na harafin "大" ya ƙare a cikin ado mai kusurwa uku (wanda aka sani da "uroko") na musamman ga dangin font ɗin Mincho, wanda ke aiki don haifar da ra'ayin kibiya mai nuni gaba da kuma hoton mutum yana mika hannu. A ƙarshe, mun kuma yi zanen alamar siffar garkuwa wacce ke tunawa da alamar makaranta da motsi mai dacewa don haifar da sanin cibiyar azaman dandalin koyo.
YOXO BOX
Mun jagorance zanen ciki da zanen alamomi na "YOXO BOX", kayan aiki da aka kafa a cikin yankin Kannai a matsayin cibiya don tallafawa ci gaban sabbin kasuwancin kasuwanci, daya daga cikin takamaiman ayyukan da aka dauka don tabbatar da manufar. Tare da manufar kasancewa sandbox (wurin gwaji) don zaburar da kirkire-kirkire ta hanyar ketare daban-daban, bangon da tagogin gilashin kayan aikin sun tsaya ta yadda za su samar da haruffan da ke tattare da sunan kayan aikin. Muna neman sanya wannan sarari ya zama cibiya da ke jagorance Yokohama wajen neman kirkire-kirkire ta hanyar gudanar da abubuwa daban-daban da taron al'umma a duk shekara.
Kayan Wasan Capsule na Pacifico Yokohama
Bisa ga bukatar Mista Takumi Hayashi, Mataimakin Magajin Garin Yokohama a lokacin fara YOXO kuma mai haɗa aikin, mun tsara kayan wasa na capsule don Pacifico Yokohama, inda Mista Hayashi yanzu yana aiki a matsayin Shugaba. Kayan aikin Pacifico Yokohama, da ke kan gabar ruwa na Minato Mirai 21, an sake yin su a cikin kayan wasan capsule mai girman 1/2500 tare da kulawa da dalla-dalla. Kamar yadda sunan "Capsule City Planning" ke nufin, manufar ita ce jin daɗi yayin haɓaka dangantaka da Yokohama ta hanyar jerin samfuran da za a iya haɗa su kamar puzzle don sake gina birnin Minatomirai.
(Translated with DeepL.com)
WHY
Shin iya Yokohama samar da bege
don gaba?
Yokohama ya kasance ɗaya daga cikin tashar jiragen ruwa na farko da suka buɗe ƙofofinsu ga duniya bayan dogon lokacin keɓewar ƙasa da ya ɗauki kusan shekaru 160. Saboda wannan tarihin baya, masu ƙirƙira da yawa masu ra'ayoyin ƙasa da ƙasa sun taru a nan don ƙirƙirar yawancin "na farko na Japan" kamar layin dogo, fitulun gas, tarho, da ice cream, suna haifar da kyakkyawan bege mai yawa don makomar al'umma
Yokohama, wanda ya ci gaba da girma tare da ci gaban Jafan na zamani, yanzu shine babban birni a Jafan da aka sanya ta hanyar doka tare da yawan jama'a miliyan 3.7. Kwanan nan, saboda karuwar adadin cibiyoyin bincike da ci gaba na kamfanoni daban-daban da kamfanoni masu farawa musamman a yankin Minato Mirai, masu kirkire-kirkire da masu fasaha da yawa suna sake haduwa a wannan birni kamar yadda ya kasance lokacin da aka fara bude tashar jiragen ruwa ga duniya, kuma ana sa ran zai zama birni da zai farfado da masana'antar Jafan.
A matsayin musayar bukatun wayewar zamani na ci gaba da raya koyaushe, yanayin duniya da kasa sun sami sauyi mai tsanani, wanda ya haifar da rugujewa a cikin tsarin halittu. A wannan zamani, birane suna bukatar bin wata hanya dabam zuwa ci gaba; kuma don yin haka, ana bukatar masana'antu da ke kirkiro madadin mafita da abubuwan more rayuwa da za su ba su damar cimma wannan hangen nesa.
Yaya biranen mu za su yi a nan gaba? Shin Yokohama, wanda ya sami wadata a karni na 20, zai iya sake shuka tsaba na bege don gaba a karni na 21?
WILL
Zuwa birnin da ke ƙirƙirar ƙima mai cancanta don adanawa ga tsarori masu zuwa.
Kamar yadda NOSIGNER Tachikawa ya yi amfani da hanyarsa "Evolution Thinking", mun yi imani cewa haduwar abubuwa daban-daban shine abin da ke haifar da bunkasuwar birane da kirkire-kirkire.
A Kungiyar Futuristic Yokohama, muna ci gaba da samar da dama da ke ba da damar samun hadurwar abubuwa daban-daban akai-akai a Yokohama, birnin da ke da tarin manyan 'yan wasa daga sashen R&D na kamfanoni na duniya, kamfanonin farawa, da masana'antar kirkire-kirkire. Burinmu na karshe shine mu kasance da tunanin "Adaptation" wanda zai ba mu damar fahimtar halin da al'umma take ciki a yanzu kuma mu tallafa wa "Mutation" kirkire-kirkire ta hanyar masu kalubalanci daban-daban don haifar da kima da ya cancanci kiyayewa ga tsara masu zuwa.
Bugu da kari, NOSIGNER za ta ci gaba da haɓaka nazarin kirkire-kirkire daga Yokohama, kamar NANA Lv. da makarantun juyin halitta, Yokohama DeNA Baystars, tsarin hydrogen na Chiyoda Corporation SPERA, da dai sauransu, don taimakawa wajen gano birnin da ke haifar da bege ga makomar gaba.
INFORMATION
- What
- YOXO
- When
- 2019-
- Where
- Yokohama, Japan
- Client
- Scope
- Branding / Branding Strategy / Logo / CI Guideline / Naming / Motion logo / Promotional items / Infographics / Photograph / Web and Front End / Signage / Tagline / Promotion Strategy Support / Concept Development / Installation
- SDGs
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Nozomi Aoyama, Kosuke Nakamura, Jin Nagao, Ryo Fukusawa, Moe Shibata)
- Web Design
- NOSIGNER (Eisuke Tachikawa, Ryo Fukusawa)
- Development
- NOSIGNER (Naoki Hijikata)
- Motion Design
- Reiya Muraoka
- Space Design
- ROOVICE
- Space Design Supervision
- NOSIGNER (Eisuke Tachikawa, Kosuke Nakamura)
- Photograph
- NOSIGNER (Mizusako Ryota, Ruel James Villamayor)
