PROJECT
XICA
Kimiyyar bayanai da nazarin tallace-tallace da alamar kasuwanci. Zane-zanen taurari sun hadu da launuka na asali na bugu/dijital a cikin tsarin gani na zamani.
HOW
Amfani da bayanai don
kimanta daidai
darajar kafofin watsa labarai.
Tare da ci gaban kimiyyar bayanai, yanzu ya zama mai yiwuwa a yi kima mai kyau na yadda tallace-tallacen kafofin watsa labarai na gargajiya (wanda ya fara da tallace-tallacen talabijin) ke ba da gudummawa ga siyarwa, haka kuma yadda yake samar da taimako mai amfani ga sauran nau'o'in tallace-tallace. An kafa XICA a shekarar 2012, tana amfani da kimiyyar bayanai don ba kawai gano tasirin tallace-tallacen kan layi ba, amma kuma duk sauran nau'o'in tallace-tallace, kamar jaridu da talabijin, ta hanyar "MAGELLAN," kayan aikin bincike na tallace-tallace mai jagora a Japan, kuma ta hanyar bunkasa kasuwancin inganta kimanta kafofin watsa labarai. Mun yi aiki tare da XICA, mun shiga cikin babban yunƙurin kirkire alamar kasuwanci, gami da tsara abin da suke gani (farawa da alamar kamfaninsu), haka kuma manufa da sanya suna ga sabon alamar sabis dinsu.
Tare da sunan XICA wanda ya dogara akan falsafar kamfani–"don tallafawa mutanen da suke ƙoƙarin zuwa ga 'saino kaika' (furawa na hazaka) ta hanyar ƙarfin kimiyyar bayanai"– mun tsara alamar da aka bayyana a matsayin motif na asterisk, wanda ke wakiltar furawan hazaka iri-iri. Alamar ta gina daga layuka 3, wanda shine gradation da ya fara da kayan abu na fari 3 da ake amfani da su a kafofin watsa labari na bugu, C (Cyan), M (Magenta), da Y (Yellow), kuma yana canzawa zuwa launukan farko 3 na haske da ake amfani da su a kafofin watsa labarai na allo, R (Red), G (Green) da B (Blue), alamar yadda dukkan nau'ikan kafofin watsa labarai ke haɗuwa ta hanyar girma uku. Bugu da ƙari, don nau'in rubutu, mun kamanta kowane harafi na sunan da abubuwan hoto, tare da X yana wakiltar axis na haɗin gwiwa, I yana wakiltar ginshiƙi na mashaya, C yana wakiltar ginshiƙi na kek, da A yana wakiltar ginshiƙi na layi na polygonal, alamar gani da ke sadarwa da aikin kamfani na nazarin bayanai iri-iri.
Da XICA tana fitar da jerin samfuran da za su goyi bayan bangarori daban-daban na talla, daga tsarawa zuwa sanya tallace-tallacen talabijin, zuwa kimanta kirkire-kirkire, mun haɓaka manufa da sunan sabon alamar kasuwancinsu. Mun fito da sunan, "ADVA," wanda ya ƙunshi ma'anoni 2–AD VALUATE (don tantance darajar talla) da ADD VALUE (don samar da ingantacciyar ko ƙarin daraja). Don gabatar da waɗannan ra'ayoyi 2 a matsayin abin da ake iya karantawa da ido, mun haɓaka nau'in rubutu wanda ya ƙunshi 2 Ds da aka jera a kan juna. Ta hanyar samun "MAGELLAN" da "ADVA" duka a ƙarƙashin tutar alamar kamfani, an sanya mu don ƙara tabbatar da ayyukan kasuwanci na XICA da falsafar kamfani–don amfani da kimiyyar bayanai don haɓaka fa'idodin tallace-tallace, da kuma sabunta masana'antar tallace-tallace da talla.
WHY
Kamar yadda lamarin yake a yanzu,
shin kafofin watsa labarai na gargajiya
za su bace?
Tun zuwan intanet, duk irin bayanai, har da rubutu, sauti, da bidiyo, sun ƙaura zuwa kan layi, yayin da tsoffin hanyoyin watsa labarai kamar talabijin, rediyo, jaridu, da mujallu suka yi asarar ƙarfinsu da sauri. Amfani da intanet yana ƙaruwa kowace shekara, kuma a shekarar 2019, kashe kuɗin tallan intanet ya zarce kashen kuɗin tallan talabijin.
Duk da ƙoƙarin kamfanoni da yawa waɗanda kowace shekara suke saka kuɗi masu yawa a cikin tsoffin hanyoyin tallan jama'a kamar tallace-tallace na TV, akwai wata muhimmiyar matsala–yana da wahala a auna daidai tasirin tallace-tallace kai tsaye da kaikaice waɗanda za su kai ga tallace-tallace da samun magoya baya masu aminci. A kishiyar haka, tallan intanet yana da ƙarfin gaba sosai domin ana iya auna ƙarfinsa daidai a matsayin bayanan ƙididdigewa, wanda ya sa ya sami ci gaba mai sauri.
Duk da haka, har yanzu, tallace-tallacen talabijin har yanzu suna da tasiri mai ƙarfi a matsayin ƙofar da masu siye suke saduwa da sabbin alamomi, tare da bayanai kamar CPM (ma'aunin farashi a kowace dubu) wanda ya tabbatar da cewa tallace-tallacen TV har yanzu sun zarce ingancin tallace-tallacen intanet sosai. Ko da irin wannan bayanan, duk da haka, ƙimar talla ba a tantance ta daidai ba, kawai saboda wahalar auna ƙarfinta, yana sanya kasafin kuɗin tallace-tallace ga igiyoyin ragewa waɗanda za a iya kiran su wuce gona da iri. Akwai bangare ga kafofin watsa labarai kamar talabijin, jaridu da mujallu, waɗanda suke wakiltar al'ada. Amma yanzu an ƙaddara su su ɓace, tare da musamman gadon da kowane kafar ya haɓaka a cikin dogon tarihinsa?
WILL
Zuwa makomar da
saka hannun jari a cikin kirkire-kirkire
zai iya zama mafi girma.
Muna tsayawa tare da hangen nesa na XICA, don mu goyi bayan dimokradiyyar ilimin kimiyyar bayanai, mu nuna muhimmancin kafofin watsa labarai, da kuma gwada kwarewar tallace-tallace yadda ya kamata.
Tare da sabon alamar kasuwanci, "ADVA," XICA ta fara sabon farawa, ba kawai nazarin fa'idodin tallace-tallace ta hanyar amfani da ilimin kimiyyar bayanai ba, har ma tana ƙoƙari don gaba wanda za a iya tantance ingancin ƙirƙirar tallace-tallace yadda ya kamata. Kuma a kan iyakar waɗannan ƙoƙarin da XICA ke yi, za mu iya ganin dangantakar da ke tsakanin masu ƙirƙira da masana'antar tallace-tallace da har yanzu tana riƙe da tsoffin al'adun ta zama mafi dacewa, da kuma gaba wanda za a iya amfani da babban kasafin kuɗin tallace-tallace yadda ya kamata, don ayyukan da za su iya kawo sauyi mai kyau ga al'umma.
INFORMATION
- What
- XICA
- When
- 2020
- Where
- Tokyo, Japan
- Client
- Scope
- Branding / Logo / CI Guideline / Business card / Motion Logo / Tagline / Slide format / Promotion Strategy Support / Promotional Video
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
- Video Direction
- NOSIGNER (Eisuke Tachikawa)
- Assistant Video Direction
- NOSIGNER (Ryota Mizusako)
- Video Production
- CCDN (Yuichi Hisatsugu)
- Video Motion Design
- Reiya Muraoka, NOSIGNER (Jin Nagao)
- Performance
- REI, Christina B
- Narration
- ACROSS ENTERTAINMENT, inc.(Takanori Kino)
- Video editing
- Digital Studio Japan(Hiroyuki Tanaka)
- Sound adjustment
- Ryoji Saito
- Photograph
- NOSIGNER (Yuichi Hisatsugu)
