PROJECT
Aperza
Dandamali na canjin dijital don masana'antu—sayen kayan aiki da inganta tsarin aiki da ke gudanar da AI don ƙarfafa gasar masana'antu na Japan.
HOW
Zuwa duniya
inda za ku iya zaɓar
mafi kyau daga cikin duka.

Aperza, kamfanin farawa a Yokohama, yana tallafawa sauyin dijital na masana'antar kera ta hanyar sabis na gajimare, mashigin kasida, da kasuwancin dijital ga masu kera. Eisuke Tachikawa na NOSIGNER shi ma yana zaune a Yokohama kuma ya kasance yana da hannu a cikin manufofin kirkire-kirkire na birnin YOXO tun daga farko.
Abu na farko da Eisuke ya yi aiki a kai shi ne sake fasalta hangen nesa na Aperza domin isar da keɓantaccen asalin kamfani zuwa duniya. Don wannan dalili, ya yi amfani da haruffa a cikin sunan kamfani "Aperza," waɗanda suke "a," "z," da "per" ("=/"). Nan, mun ɗaure ma'ana ga haruffan, waɗanda suke "mafi kyau" (=A), "tsakanin" ("=/"), da "duka/komai" don yin taken ciki "Wanda a cikin duka. Zaɓar mafi kyau daga cikin komai," wanda ke nuna kamfani a matsayin wanda ke ba da zaɓaɓɓun dandamali. A lokaci guda, mun ba da shawarar ƙirar alama ta amfani da tsarin haruffa na "a," "/," da "z."

"Aperza red," launin kamfani da ake amfani da shi don tambari, yana da dan ruwan hoda fiye da jajayen da aka saba. Wannan saboda launin yana wakiltar hasken jinin da ya karbi iskar oxygen. Yana wakiltar taken da aka tsara don amfani na waje, "Sake kunna masana'antu. Sabunta masana'antun kera."




Alamar rubutu ta yi amfani da nau'in rubutu mai suna SIMPLA, wanda shine na asali da NOSIGNER ya ƙirƙira. Don nuna daidai lafazin sunan kamfani, an ƙara "´" a saman "e," wanda ba ya cikin ainihin alamar ba. Bugu da ƙari, alamar motsi da aka ƙirƙira ta karɓi motsi inda "/" ya canza zuwa "´," yana haifar da haɗin kai tare da alamar alama. Muna goyan bayan sabbin damar kasuwanci daga mahangar ƙira ta hanyar ƙirƙirar waɗannan alamomin motsi, fina-finan canji, da ainihin bango na ZOOM don amfani a cikin nunin kan layi da tallace-tallace.
Don shirya fa'idodin kamfani masu faɗi da saɗa da abubuwan da ke cikin kowace sabis a taƙaice, mun haɗa sunaye sabis da tsarin ƙirar alama. Mun kuma sake fasalin ƙasa, sifa ta gama gari ta kowace gidan yanar gizon sabis.

Bugu da kari, mun sake tsara katunan kasuwanci tare da ayyukan protractor da mashin auna, wanda zai baiwa mai rike damar auna girman kusurwa da girman sukurori. Mun kara wadannan kayan aiki a kan katin kasuwanci da mutanen masana'antar kera suka saba dangantawa da su don su tuna da mu. Bugu da kari, wadannan katuna suna sadarwa cewa mu kamfani ne na fasaha wanda ya fahimci harshen da ake raba a fagen, tare da nufin bunkasa kusanci da abokan ciniki.


Don tuna da bikin shekara biyar na Aperza, mun shirya riguna da yawa tare da sabon tambarin kamfani. Sun taimaka wajen kara amincin ma'aikata da kuzari, haka kuma jin zumunci.

WHY
Lokutan canje-canje
na fuskantar
masana'antar kera kayayyaki.
Tun daga juyin juya halin masana'antu a tsakiyar karni na 18, yawan samar da kayayyaki ya karu sosai, kuma mutane sun sami damar samun kayayyaki iri-iri a farashi mai rahusa, wanda ya haifar da al'umma inda mutane ke jin dad'in rayuwa mai wadata.
Duk da haka, yayin da masana'antar samarwa ta balaga, rabon aiki tare da ƙwarewa ya rikice, yana mai da masana'antar ta zama maras motsi sosai. Bayan haka, juyin juya halin dijital na karni na 21 ya kawo canje-canje na zamantakewa daidai da juyin juya halin masana'antu, kuma ayyuka da yawa na kayan aiki an maye gurbinsu da fasahar dijital. Duk da wannan yanayi, masana'antar samarwa ba ta iya shiga cikin aikin dijital a lokacin da ya dace ba saboda sun shafe a cikin yanayin al'adar ɗaya, tsoffin hanyoyin kasuwanci, da salon ciniki. Sakamakon haka, masu samarwa da dillalai da yawa sun rufe kasuwancinsu.
A baya, masana'antar samarwa ta ɗauki nauyin ci gaba da al'umma da wadatar mutane, amma ƙarfinta na baya ya fara ɓacewa. Don haka, akwai buƙatar farfado da masana'antar da kuma haɓaka ta hanyar da ta dace da bukatun wannan sabon zamani.
Matsayin yunƙurin DX

IMD Digital Competitiveness na Manyan Kasashen Asiya a Tsawon Shekaru 10

WILL
Sake sabon tsarin masana'antu
don zama mai dorewa.
Za mu ci gaba da shiga cikin kasuwancin Aperza daga fuskar zane-zane kuma mu yi aiki tare don cimma manufarsu, "Farfado da masana'antar kera."
Sake tsara masana'antar kera yana da mahimmanci don makomar dorewar gaba. Saboda haka, Aperza za ta ci gaba da kokarin sake tsara masana'antar kera da ta tsufa zuwa masana'anta mai dorewa kuma ta yi aiki kan tsara ayyuka don tallafawa dijitalka na ayyukan kera da kuma don makomar dorewa. Muna fatan kawo sabon bege ga masana'antar ta hanyar wadhanna ayyuka da kuma samar da makomar da yawan masu kera masu kirkire-kirkire za su bunƙasa.
INFORMATION
- What
- Aperza
- When
- 2021
- Where
- Yokohama, Japan
- Client
- Scope
- Branding / Logo / CI Guideline / Clothing Design / Business card / Motion logo / Promotional items / Concept Development / ZOOM Background Design / Promotion Strategy Support /
- SDGs
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Ryo Fukusawa, Ayano Kosaka)
- Motion Design
- NOSIGNER (Eisuke Tachikawa, Ryo Fukusawa)
Jin Nagao
