PROJECT
dutse
An zabi shi a matsayi na #1 a cikin nau'ikan Kiwon Lafiya na Electronics da Gida & Kitchen na Amazon.
HOW
Na'urar shakar kamshi ta zamani
da ta dace a hannunka
kamar dutse.
Mun shiga cikin tsarawa, jagorar fasaha, da ƙirar kayan aiki na "ston," na'ura don shakatawa da hutawa. ston yana ba ka damar shakar caffeine da GABA da aka narkar da tururi, kuma ka ji ɗanɗano da ƙamshi.
Manufar samfurin ita ce "sabunta zurfin numfashi". Mun gano cewa hankali, daidaita hankali ta hanyar numfashi, shine hanyar shakatawa da ɗaukar hutu a zamanin yau. Mun ba da suna ga nau'in samfur da ke ba da wannan gogewa ta musamman "BREATHER".
Dangane da hasashen cewa mutane sun fi kwanciyar hankali a yanayin halitta kamar dazuzzuka, tuddai, da bakin koguna, muna son siffar da ta yi kusa da halitta gwargwadon yiwuwa. Siffar ston, wadda ta yi kama da dutse, ta samo asali daga ma'auni na dutse, wanda ke ƙara hankali kamar tunani a Zen da yoga. Hakanan shine asalin sunan samfurin.
ston sabuwar na'ura ce ta ra'ayi da ke ba ka gogewa ta kusa da zurfin numfashi. An yi masa aiki da aikin da zai ba ka damar sarrafa numfashinka ta hanyar rhythm na haske. Ta hanyar gyaran kwararar iska da wayo, yana daidaita hankalinka kamar yadda zurfin numfashi yake yi. Na'urar kuma ba ta ƙunshi nicotine ko wasu sinadarai masu guba ba, wanda ya zama hanya mai koshin lafiya ta fitar da fushi.
Sakamakon shi ne na'ura da ba ta da sanyin na'urorin lantarki na al'ada.
WHY
Neman hanya don
mutane a yau su ɗauki
hutun lafiya.
Lokacin da muke ɗaukar hutu a lokacin ko bayan gama aikinmu da ayyukanmu, wannan shine don mu wartsake kanmu, mu farfaɗo daga gajiya da kuma mu huta. Hutu shine don samun ƙarfi da ƙuzari don ci gaba da sababbin ayyuka. Waɗancan "hutun shan taba" ko "lokacin hutu" wani muhimmin sashi ne na halayen ɗan adam. A zamanin yau, yayin da muke ƙara rasa lokaci, muhimmanci da mahimmancin samun "hutu" mai inganci da tsayawa don yin tunani a kan kai yana ƙaruwa. Yawancin mutane suna son su iya share tunaninsu tsakanin ayyuka ko bayan gama aikinsu.
Taba, wanda har kwanan nan ya kasance mai ma'ana da "gajeriyar hutu", an tabbatar da cewa yana da illa ga lafiyarmu. Abubuwan sha masu ba da kuzari, waɗanda suka shahara a cikin 'yan shekarun nan, ana kuma tsoron su kawo haɗari ga lafiya.
Don haka, shin babu hanyar da mutane a yau za su iya yin hutunsu ya fi lafiya?
WILL
Ƙara yawan
mutane masu lafiya da farin ciki
ta hanyar inganta hutawa.
Ana sayar da shi kawai ta Intanet, "ston" ya ƙare ne kawai sa'o'i kaɗan bayan fitowar sa kuma ya haifar da babban motsi. Har ma ya zama samfur mafi shahara akan amazon.co.jp, yana matsayi na farko a cikin Kayan Aikin Lafiya da Gida & Kitchen. Mutane da yawa suna amfani da wannan na'ura a lokacin aikinsu, kuma salon hutun lafiya yana yaduwa sannu a hankali.
A matsayin madadin lafiya ga sigari, barasa, da abubuwan sha masu kuzari, muna fatan ston tare da BREATHER za su kawo sauyi ga yadda muke hutawa a zamanin nan don ƙara yawan mutane masu farin ciki da lafiya a nan gaba.
INFORMATION
- What
- ston
- When
- 2019
- Where
- Japan
- Client
- Scope
- Branding / Branding stationary / Logo / CI Guideline / Packaging / Naming / Pamphlet / Photograph (社内リリース素材使用のみ) / Product / Tagline / Promotion Strategy Support /
- Award
- DIA Design Intelligence Award: Honorable Mention(2021)
- A’ Design Award: Silver Award in Digital and Electronic Devices Design Category(2021)
- A’ Design Award: Iron Award in Digital and Electronic Devices Design Category(2022)
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Tomoro Hanzawa)
- Product Design
- NOSIGNER (Eisuke Tachikawa, Daichi Komatsu)
- Product Photograph
- CCDN (Yuichi Hisatsugu)
- Brand Image Photograph
- BREATHER Co., Ltd.
