PROJECT
warew
Alamar kula da fata na halitta da ke wakiltar kyawun Japan. Mai samun lambar zinare ta Pentawards a bangaren marufe kayan kwalliya.
HOW
Kayan kwalliya da suka dace da kyawun wuraren ibada da "Shiromuku."
Mun kasance masu alhakin yin alama ga alamar kiwon fata "warew" (和流), wanda ke nufin "salon Jafananci." Mun yi niyyar yin sabon ma'auni a Japan, muna mai da hankali kan ka'idojin abubuwan halitta da asalinsu na cikin gida. A matsayin alama ga mata da suka kware a kyawun Jafananci, mun zaɓi fari mai haske da ja mai zurfi a matsayin launin alamar su. Mun sami wahayi daga "shiromuku" (farar gargajiya mai tsabta) da tushensa na "wuraren ibada," wanda alama ce ta kyawun matan Jafananci. Alamar tana bayyana jigon "Hinomaru" (da'irar rana a tutar Jafananci) an yi shi kamar madubin hannu wanda kayan aiki ne da ke wakiltar kyawun mata. Kwalaben gilashi sun sami wahayi daga matsayin tsayuwar matan Jafananci, tare da ɗaure a tsakiya. Ta hanyar amfani da wannan ɗaure, mun samar da kiwon fata na halitta kuma mai kyau, inda muka yi niyyar sa ku ji kyau daga ciki, wanda ya haɗu da falsafar warew.
WHY
Don tsinkaya hikimar ganyayen magani daga tsohuwar Japan.
A Japan, an yi amfani da tsire-tsire tun zamanin da don abubuwa kamar maganin cututtuka, rigakafin cututtuka da kuma kiyayewa da inganta lafiya. Suna taka rawa wajen tallafawa salon rayuwa mai kyau ga mutane a yau, ta hanyar magungunan ganyaye. Daga mahangar kyau da kula da tsufa, wannan ya jawo hankali a duk duniya. Mun yi tambaya irin zane-zane da ya zama dole a yau don isar da fahimtar kyau ta Jafan da ta ke da ita. Mun yi amfani da ƙarfin tsire-tsire na cikin ƙasa don samar da kayan kula da fata mafi kyau ga mata a ko'ina cikin duniya.
WILL
An gane shi a matsayin ɗaya daga cikin mafi kyawun ƙirar fakiti na kayan kwalliya a duniya.
Zanen fakitin warew ya bayyana ma'anar kyawun falsafar Jafan da ake samu a cikin ruhaniyar da ba ta ganuwa ba ta "wabi sabi," wanda ke nufin zurfinsa da wadataccen saukin sa. An bamu lambar zinare ta PENTAWARDS a shekarar 2014, inda muka sami matsayi na sama a fannin marufi na kayan kwalliya. Alamar ta ci gaba da bunƙasa, tare da samar da wasu alamomin a lokaci guda. Warew ya ci gaba da girma tare da alamomin da aka samo daga gare shi, inda mun ɗauka ci gaban alamar ta hanyar shimfiɗa tun daga farko.
INFORMATION
- What
- warew
- When
- 2013
- Where
- Japan
- Client
- Scope
- Design strategy / Branding / Packaging / Space
- Award
- JPDA: Bronze2015
- PENTAWARDS: GOLD2014
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa, Takeshi Kawano)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Takeshi Kawano)
- Photo
- Masaharu Hatta (products, hands, and woman dressed in a kimono),
Takeshi Kawano (packages, exhibition space)
