PROJECT
TOKYO BOUSAI
Kwafi miliyan 8.03 zuwa dukkan gidajen Tokyo—littafin gwamnati mafi girma da aka taɓa bugawa. Littafin shirye-shiryen gaggawa ya lashe Good Design Gold, yana sauya al'adun aminci.
HOW
Rarraba littafin rigakafin bala'i mai ban sha'awa ga dukkan gidaje a Tokyo.
Mazauna ba za su iya dogara kawai ga gwamnatocinsu na gida da na ƙasa don samun taimakon jama'a a lokacin babban bala'i na halitta ba. Yana da muhimmanci musamman a yankunan manyan biranen cewa kowane mazauni ya canja tunaninsa ya kuma sami ilimin da ya dace don ya kiyaye kansa ya kuma ba da taimako ga wasu. Abin takaici, cibiyoyin jama'a ba su yi nasara wajen raba bayanan rigakafin bala'i tare da mazauna yadda ya kamata ba saboda rashin jan hankalin abubuwan da ke ciki da rashin daidaituwa saboda lahani a sadarwa.
Saboda waɗannan matsaloli, Gwamnatin Babban Birnin Tokyo ta yanke shawarar ƙaddamar da aikin rarraba littattafan rigakafin bala'i ga dukkan gidajenta miliyan 6.6. Tun da "Littafin Hannu na OLIVE don Kare Rayuwar ku" da muka buga bayan Babban Girgizar Ƙasar Gabas ta Japan ya sami kyakkyawan daraja, mun yi amfani da shi azaman tushe don samfurin wannan littafin rigakafin bala'i. Da aka ba mu aikin tsarawa da gyara "TOKYO BOSAI," littafin rigakafin bala'i da ke tsakiyar wannan muhimmin yunƙuri na tarihi, mun yanke shawarar yin haɗin gwiwa da kamfanin tallace-tallace na Dentsu akan samar da wannan littafi.
VOICE
Tunani akan Tokyo Bousai
Na fara haduwa da wannan littafi kafin a fitar da shi. A lokacin, wani daga kamfanin tallace-tallace da ke bayan aikin ya zo wurina—ya san cewa ina da wasu hankali a shirye-shiryen bala'i—ya nemi ra'ayina. Lokacin da na buɗe shi, na ji akwai wani abu na gaske mai ban mamaki game da wannan aikin.
Abin da ya burge ni sosai shine daidaiton da ya yi. A gefe ɗaya, shirye-shiryen bala'i yana buƙatar aminci da daidaito—abin da za ku iya kira gefensa na "mai ƙarfi". A ɗaya kuma, yana buƙatar kai ga talakawa a rayuwarsu ta yau da kullun, yana buƙatar jin dacewa da dumi—gefen "mai laushi". Wannan littafi ya yi nasarar riƙe su biyu cikin cikakken jituwa
Kuma ba kawai batun ƙirar sama mai wayo ba ne. Daidaiton ya kasance sakamakon tunani mai zurfi game da ainihin shirye-shiryen bala'i. Bayanin da zai iya jin daɗi mai yawan nauyi ko rikici ga masu karatu daban-daban ya kasance a tsara shi da kyau, yana saukaka wa masu karatu su ɗauki yunƙuri da kansu.
A gare ni, wannan shine lokacin da na ga zurfi da tunani a cikin ƙirar Eisuke Tachikawa.
Shugaba na Phase Free Association CEO
Tadayuki Sato
Da farkon bugawa na kwafi miliyan 8.03 da jimillar shafuka 330 a kowane littafi, "TOKYO BOSAI" yana daya daga cikin manyan ayyukan bugu a tarihin kayan tallan gwamnatin Japan. Rarraba wannan littafin ga dukkan gidaje a Tokyo da manufar canza tunanin jama'a kan batun rigakafin bala'i ya kasance babban kalubale.
Idan mazauna yankin suka ci gaba da tunanin cewa rigakafin bala'i batu ne na yau da kullun da za a iya kyale shi ba tare da kulawa ba, zai yi wahala a kai musu muhimman bayanai. Wannan shine dalilin da ya sa burinmu na wannan aikin shine mu kara wani abu mai jin dadi ga rigakafin bala'i.
Tsarin da muka yi na littafin wannan aikin ya kasance a zahiri yana nufin "masu karatu na duk tsararraki." Don haka, ya zama dole mu hada abubuwan zane masu dauke da kimar nishadinsu ga duk tsararraki ta hanyar sauki ba tare da son kai ga takamaiman rukunin shekarun ba.
Da farko, mun yi amfani da ratsin rawaya da baki da ake amfani da su a wuraren gini a matsayin babban tsarin hangen nesa na wannan aikin. Don tabbatar da cewa littafin yana da sauki a same shi idan akwai gaggawa da kuma ya zama na musamman ga Tokyo, mun kafa manyan alamominmu na rigakafin bala'in birni akan tsarin launuka da aka sani sosai a matsayin wanda ke nuna kasancewar hatsarori. Ta hanyar iyakance yawan launukan bugawa ta wannan hanya, littafin zai iya fitowa daga kewayen sa.
Don cimma burinmu na inganta motsi na rigakafin bala'i da ya wuce tsararraki, mun hada amfani da abubuwan zane daban-daban a shafukan littafin.
Tsarinmu na "BOSAI-KUN (BOSAI = Rigakafi)," hali wanda ke amfani da kwalkwali don kare kansa, ya samo kwarin gwiwa daga yuwuwar jan hankalinsa ga yara kanana. Mun kuma kirkiri raye-rayen hali a gefen shafukan ta salon littafin juyawa.
A lokacin gyara, mun yi amfani da zane-zanen Yuta Okamura, mai zane da matasa suka saba da shi, don kwaikwayi gogewar bala'i da barin masu karatu su ji dadi yayin da suke jin yadda bala'i zai kasance a zahiri. Mun kuma dauki kwarin gwiwa daga "OLIVE Handbook for Protecting your Life" kuma mun sake tsara wasu daga cikin zane-zanensa kafin mu nuna su a shafuka 40 na "TOKYO BOSAI."
Bugu da kari, mun hada zane-zanen manga na Kaiji Kawaguchi, mai zane da ya shahara sosai tare da masu karatu masu matsakaicin shekaru, a karshen littafin don kwatanta yanayin bala'i da gagarumin gaskiya. Amfani da haruffan UD daidai da makarancinmu kan zane na duniya ya sa shafukan littafin su zama masu sauki a karanta ko da ga manya.
Ta hanyar amfani da fasahohin zane iri-iri don samar da nishadinsu da ya gamsar da masu karatu na duk tsararraki, mun yi nasarar samar da sabon nau'i na sadarwar rigakafin bala'i ta "TOKYO BOSAI."
WHY
Tokyo shine ne mafi hadarin bala'i na dabi'a a dukan duniya.
Babban girgizar kasa ta Gabashin Japan da ta faru a ranar 11 ga Maris, 2011, ta kashe mutane 15,899. Baya ga babban barna da ta yi a yankin Tohoku, inda aka sami tushen girgizar, bala'in ya kuma haifar da babban barna a sauran sassan Japan, har da Tokyo, wanda ya sa ya zama bala'in yanayi da ya haifar da mafi girman barna a tattalin arziki ga ɗan adam a dukan tarihi.
Bugu da kari, an yi hasashen cewa wata girgizar kasa za ta iya bugun kewayen Tokyo a nan gaba, kuma akwai tsoro cewa irin wannan girgizar za ta lalata yankin Tokyo mai cunkoso. A gaskiya ma, an jera Tokyo a matsayin birni mafi fuskantar bala'i a duniya a cikin Combined Natural Disaster Risk Index na biranen duniya.
Me za mu iya yi yanzu don tabbatar da cewa mun shirya sosai lokacin da bala'i ya faru?
Tushen Hoto:
Adadin girgizar kasa masu karfi 6 ko fiye a duniya
Girman Girgizar Babban Gabas ta Japan
Fihirisar haɗarin bala'o'in yanayi na biranen duniya
Yanayin adadin abubuwan da aka ruwaito
Kuna shirye koyaushe don bala'i?
WILL
Ƙirƙirar makoma wanda mazauna za su iya faɗin cewa su ne mutanen da suka fi shirye-shirye ga bala'o'in yanayi a duniya.
Bayanai game da "TOKYO BOSAI," babban aikin wallafe-wallafen kariya daga bala'i a duniya, ya fara yaduwa cikin sauri kuma ya ga fitowar magoya baya ba kawai a yankin Tokyo ba amma a duk fadin kasar, kuma ya zama abin da aka dauka a matsayin aikin kasa na Japan.
Ko da yake shekaru da yawa sun wuce tun buga littafin, masu karatu har yanzu suna raba bayanai daga littafin a kafofin watsa labarun na zamani a duk lokacin da wani yanki a Japan ya sha wahala ta manyan bala'i. "TOKYO BOSAI" ya shahara sosai a matsayin aikin da ya canza ainihin yanayi da hoton kariya daga bala'i a Japan. A gaskiya ma, yawancin ayyukan kariya daga bala'i da suka biyo bayan buga littafin sun karbi irin wannan tsari tare da rawaya da baki a matsayin manyan launukansu, wanda ya tabbatar da matsayin "TOKYO BOSAI" a matsayin yunƙurin da ya gabatar da sabon tsarin alamomin gani da ake amfani da su wajen tsarin kariya daga bala'i.
misali.
Ayyukan shirye-shiryen kariya daga bala'i masu launin rawaya da baki da ba mu tsara ba (mai yiwuwa sun yi tasiri).
Lokacin binciken "防災(shirye-shiryen kariya daga bala'i)" a binciken hotunan Google, ba kawai TOKYO BOUSAI ne ke bayyana da yawa ba, har ma ayyuka da yawa suna amfani da launukan rawaya da baki a cikin salon ɗaya bayan an buga TOKYO BOUSAI.
Babu shakka cewa "TOKYO BOSAI" yana daga cikin ƴan ayyukan da suke kaɗan a duniya waɗanda suka nuna cewa ana iya canza wayar da hankalin jama'a cikin nasara kuma ana iya ceton rayuka da yawa ta hanyar amfani da tsarin sadarwa da aka yi wa jama'a gabaɗaya. A gaskiya ma, ana iya magance wasu batutuwan jama'a dabam-dabam ban da kariya daga bala'i ta hanyar gyara ƙira cikin hanya mai ban sha'awa da kyau. "TOKYO BOSAI" na iya zama abin ilhami ga yunƙurin gaba a wannan fanni.
Canjin yanayi ya haifar da karuwa mai yawa a yawan bala'oi masu faruwa a shekarun baya-bayan nan. Yawan guguwa, typhoon, da ruwan sama mai tsanani a yankunan da ke haifar da ruwan sama mai layi yana karuwa, kuma ana samun tarihin bala'oi masu yawa a duniya shekara bayan shekara. Tsarin kariya daga bala'oi ya zama muhimmanci mai karuwa a zamanin da ba mu da wani zaɓi illa mu gudanar da rayuwarmu yayin da muke fama da bala'oi na dabi'a da yanayin dabi'a mai tashin hankali ke kawowa.
Muna fatan da ƙarin mutane suna samar da kansu da ilimin da ya kamata don kare kansu da wadanda suke ƙauna ta bayanan da ke cikin wannan littafi, za a iya guje wa barna da ya faru a baya lokacin da babban bala'i ya sake faruwa.
INFORMATION
- What
- TOKYO BOUSAI
- When
- 2015
- Where
- Tokyo, Japan
- Client
- Scope
- Branding / Logo / Packaging / Edition / Book cover and inner page design / Photograph
- Award
- Good Design Award: Gold (2016)
- SDGs
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa), DENTSU INC. (Ryosuke Sakaki)
- Graphic Design
- NOSIGNER (Eisuke Tachikawa, Kaori Hasegawa, Andraditya D.R.)
- Editors
- NOSIGNER (Eisuke Tachikawa, Kaori Hasegawa), DENTSU INC. (Ryosuke Sakaki)
- Illustration
- Yuta Okamura
- Collaboration
- DENTSU INC.
- Photo
- NOSIGNER (Kunihiko Sato)
