PROJECT
TAIMAKO NA BIYU
Kayan gaggawa na Tohoku bayan bala'i wanda ya haɗa da fahimtar OLIVE. Akwati ɗaya ya haɗu da kayan rayuwa da bayanai yayin ƙirƙirar masana'antar yanki.
HOW
Kayan kariya daga bala'i
don ƙirƙirar sabon masana'antu
a yankin Tohoku.

Bayan haɗin kai da Kamfanin Ciniki na Kohshin a Sendai Japan, mun ƙera kayan agaji na bala'i "THE SECOND AID." Wannan kayan agaji na bala'i yana nuna "OLIVE," wani shafin yanar gizo irin na wiki da aka ƙaddamar da shi bayan sa'o'i 40 kawai bayan Babban Girgizar Ƙasa ta Gabashin Japan. Ya raba dabaru da ilimi masu amfani a lokacin bala'i. "THE SECOND AID" an ƙera shi da farin bango da jajayen rubutu—hoton kayan agaji na farko da zai ceci rayuka a lokacin gaggawa.
Harafin "O" a cikin OLIVE yana wakiltar alamar tutar ƙasa ta Japan, yin amfani da wannan tare da kalmar "live," don nuna burinmu, "Ku ci gaba da rayuwa, Japan." Mun tattara ra'ayoyi daban-daban kan yadda za a yi amfani da kayayyaki cikin inganci da tasiri a wuraren da suka shafi inda za a iya samun ƙarancin albarkatu. Bayan ba da gudummawa na son rai, an fassara gidan yanar gizon zuwa Turanci, Sinanci, da Koriya, har yanzu yana faɗaɗa a matsayin bayanan da ke amfani da hikimar gama kai. Yanzu akwai "OLIVE BOOK," littafi mai sauƙin ɗaukar hannu wanda ya ƙunshi bayanan da aka tattara a gidan yanar gizon OLIVE. Duk bayanan da suke da amfani a lokacin bala'i an bayyana su da zane-zane, yana sa sauƙin fahimta. An haɗa taƙaitaccen sigar "OLIVE BOOK" cikin tsarin littafin rubutu mai girman A4 a cikin "THE SECOND AID."






WHY
Shin sabon masana'antu zai yiwu
a yankin da ya kamu
da bala'i mafi girma a duniya?
Adadin mutanen da suka mutu a
Babban Girgizar Kasa ta Gabashin Japan

Rayuwar gudun hijira na kwanaki 203 har sai da samar da ruwa ya dawo


WILL
Kayan shirye-shiryen bala'i
mafi siyarwa,
yana yada wannan ra'ayi
a duk fadin Japan.
Duk da cewa mun haɓaka wannan aikin tare da kamfani da bala'i ya shafa wanda bai da ƙwarewa sosai a wannan fanni har yanzu, a hankali ya ƙara tallace-tallacensa ya kai siyar da dubun dubatan saituna. Ya zama mafi kyawun kayan shirye-shiryen bala'i, ya shahara cikin sauri a duk faɗin Japan. Yana samun sabbin matsayi tare da kyaututtukan ƙira a duk duniya, jerin oda-odi na ƙaruwa a hankali. Duk da haka, wannan bai isa ba don gina masana'antar shirye-shiryen bala'i. Yayin da tunanin girgizar ƙasa ke ɓacewa a hankali, yana da muhimmanci musamman yanzu a ci gaba da haɓakawa don gaba.

INFORMATION
- What
- THE SECOND AID
- When
- 2014
- Where
- Sendai, Japan
- Client
- Scope
- Branding / Logo / Packaging / Illustration / Book cover and inner page design / Photograph
- Award
- Design for Asia Award: Bronze & Red Dot Award(2015)
- iF DESIGN AWARD & Design Intelligence Award: Top 12(2016)
- D&AD Award(2016)
- JPDA Gold, Topawards, & German Design Award(2017)
- SDGs
CREDIT
- Art Direction
- NOSIGNER (Eisuke Tachikawa)
- Graphic Design
- NOSIGNER(Eisuke Tachikawa, Toshiyuki Nakaie, Kaori Hasegawa)
- Photograph
- NOSIGNER (Takeshi Kawano)






